Happy Friday, please enjoy your Daily PR Brief - June 24, 2022
Read some of today's best PR and Comms industry news clips:
5 ways to make your pitch newsworthy to your niche (Muck Rack - June 23, 2022)
Cannes Lions awards: 'The Breakaway' wins Grand Prix for PR (Adage - June 23, 2022)
LGBTQ+ inclusion helps employee morale, keeping Gen Z workers happy and more (Ragan - June 24, 2022)
Greenpeace Addresses Fossil Fuel Elephant in the Room at Cannes (PRNEWS - June 23, 2022)
Edelman Trust Barometer: Business and Racial Justice (Institute for Public Relations - June 23, 2022)
S&T Live Recap: Health and Wellness Becoming More Important for PR Pros (PRSay - June 24, 2022)
Four Steps Agency Professionals Should Take To Weather Economic Storms (Forbes - June 24, 2022)
Good and Bad PR: What a week… made worse by the Government and Glencore. Thank heavens for Glasto! (PRmoment (UK) - June 23, 2022)
'Get off the client happiness hamster wheel,' says Inkhouse's Anne Baker (PR Daily - June 24, 2022)
WorldcomPR's new War in Ukraine survey of CEOs and CMOS reveals 5 issues requiring action (Agility PR Solutions - June 23, 2022)
CEO Roundtable: Cannes Is Not The Only Measure Of PR's Importance (PRovoke Media - June 24, 2022)
Summary Section:
5 ways to make your pitch newsworthy to your niche
By Cristal Steuer
Muck Rack - June 23, 2022
An important part of a PR professional’s job is to identify unique, good stories. Here are five tips for making your pitch stand out in your niche.
Cannes Lions awards: 'The Breakaway' wins Grand Prix for PR
By Parker Herren
Adage - June 23, 2022
“The Breakaway” brought home its second Grand Prix today in the PR Lions. The campaign, which scored the Creative Strategy Grand Prix earlier in the week, was selected unanimously by the PR jury for being “a movement, not a moment,” according to Jury President Judy John, global chief creative officer of Edelman.
LGBTQ+ inclusion helps employee morale, keeping Gen Z workers happy and more
By Emma Atkinson
Ragan - June 24, 2022
Let's explore some notable stories from June 20-24, 2022 — and pull out a few timely, tactical takeaways along the way.
Greenpeace Addresses Fossil Fuel Elephant in the Room at Cannes
By Nicole Schuman
PRNEWS - June 23, 2022
Greenpeace activists acknowledged the climate hypocrisy at Cannes, where many ad and PR agencies continue to work with fossil fuel clients.
Edelman Trust Barometer: Business and Racial Justice
By Emily Flamme
Institute for Public Relations - June 23, 2022
Edelman examined individuals’ perspectives on how their place of employment handled social justice issues.A survey of 2,000 U.S. adults was conducted from April 19-25, 2022.
S&T Live Recap: Health and Wellness Becoming More Important for PR Pros
PRSay - June 24, 2022
Workplace health and wellness "is a topic that's near and dear to my heart," said Mark Mohammadpour, APR. For people working in the high-stress field of public relations, staying healthy "was a challenge before the pandemic, and it's going to be after," he said.
Four Steps Agency Professionals Should Take To Weather Economic Storms
By Elizabeth Shea, EVP, Public Relations at REQ
Forbes - June 24, 2022
There are some things agency executives and CMOs alike can do to keep their prospects close—but their current customers even closer.
Good and Bad PR: What a week… made worse by the Government and Glencore. Thank heavens for Glasto!
By Andy Barr, Owner, 10 Yetis Digital
PRmoment (UK) - June 23, 2022
What an absolute sh*t show of a week in general. How is that as a starter for today's Good and Bad PR? To be fair, the world of communications has fought its corner well this week and not much blame can be laid at the door of the PR industry, as ever, it is the companies that we all work for that are causing the drama.
'Get off the client happiness hamster wheel,' says Inkhouse's Anne Baker
PR Daily - June 24, 2022
We caught up with Baker to get her take on the current work of a PR pro and how she sets herself and her team up for success every day.
WorldcomPR's new War in Ukraine survey of CEOs and CMOS reveals 5 issues requiring action
By Richard Carufel
Agility PR Solutions - June 23, 2022
New research from The Worldcom Public Relations Group what CEOs are saying about the impact of the War in Ukraine, identifying five main topical issues that global CEOs and CMOs are talking about.
CEO Roundtable: Cannes Is Not The Only Measure Of PR's Importance
By Paul Holmes
PRovoke Media - June 24, 2022
How is Cannes going to adapt to a world in which campaigns don’t matter as much as actions? And do PR firms need to focus more on ideas that drive business strategy rather than awards?
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