Peruse your Friday Daily PR Brief - July 1, 2022
Read some of today's best PR and Comms industry news clips:
PR Has Evolved Since First 'Public Relations Handbook' in 1967, but Some Values Are Timeless (PRSay - July 1, 2022)
15 Key Things Communications Executives Can Do To Stay Relevant (Forbes - July 1, 2022)
Crisis Communications Awards 2021 Winners (Ragan - June 30, 2022)
Media Relations' Dirty Secret: 'Spray and Pray' Pitching 'Experts' Works, but for How Long? (PRNEWS - July 1, 2022)
Would anyone notice if PR went on strike? (PRmoment (UK) - June 30, 2022)
How AI is changing PR – and what will never change (PR Daily - June 30, 2022)
I'll Have a Jack and Coke, Please (Axia Public Relations - July 1, 2022)
What is Account-Based Selling and How to Do It Right (Mention - July 1, 2022)
PR practitioners set to mark 2022 World Public Relations Day (The Sun Nigeria - July 1, 2022)
10 Common Social Media Mistakes (Meltwater - June 30, 2020)
Summary Section:
PR Has Evolved Since First 'Public Relations Handbook' in 1967, but Some Values Are Timeless
By Robert L. Dilenschneider
PRSay - July 1, 2022
Fifty-five years ago, the first "Public Relations Handbook" that I edited was published. Matt Holt Books recently published the book's 5th edition. Needless to say, a lot has changed in public relations since 1967.
15 Key Things Communications Executives Can Do To Stay Relevant
By Forbes Communications Council
Forbes - July 1, 2022
It's up to communications executives to keep abreast of the latest industry trends to ensure their organizations grow and thrive and that they remain relevant leaders in their space.
Crisis Communications Awards 2021 Winners
Ragan - June 30, 2022
This past year had its fair share of crises. The companies, organizations and teams on this list didn’t let that stand in their way of creating engaging, effective and powerful campaigns and content—in fact, they thrived.
Media Relations' Dirty Secret: 'Spray and Pray' Pitching 'Experts' Works, but for How Long?
By Seth Arenstein
PRNEWS - July 1, 2022
Few journalists will admit they accept cold pitches touting rent-a-quote experts. On the other hand, it would have died if it didn't work.
Would anyone notice if PR went on strike?
By Daney Parker
PRmoment (UK) - June 30, 2022
It could be a long summer with all the transport strikes that have been threatened, as airport, bus and tube workers threaten to join rail workers in national walk outs. So how would the country react if PRs decided to go on strike too?
How AI is changing PR – and what will never change
By Megan Crouse
PR Daily - June 30, 2022
It's undeniable that the world of PR is more data-rich than ever before, with tools like artificial intelligence and machine learning, predictive analytics, content analysis, and statistical and behavioral modeling becoming accessible to more pros. These powerful tools still need the human touch.
I'll Have a Jack and Coke, Please
Axia Public Relations - July 1, 2022
From shared marketing with insanely popular pairings to new concepts like sonic branding, we’ll look at the latest strategies shaping the future of PR. See how sonic branding delivery methods are changing, the latest in Jack Daniel's and Coca-Cola's shared marketing efforts, and more!
What is Account-Based Selling and How to Do It Right
By Mostafa Dastras
Mention - July 1, 2022
Account-based selling is a strategy that involves cross-departmental coordination, where every account is treated as a market of its own.
PR practitioners set to mark 2022 World Public Relations Day
By Chinenye Anuforo
The Sun Nigeria - July 1, 2022
Public Relations practitioners around the world are gearing up for the second edition of World Public Relations Day (WPRD). Scheduled to take place on July 16, 2022, WPRD is inspired by a need to present a unified global agenda for a better understanding and utilization of public relations practice.
10 Common Social Media Mistakes
By Justin Wilson & Michael Bird & Eleonora Israele
Meltwater - June 30, 2020
Are you committing any of these common social media mistakes? You might be surprised! Learn how to avoid them and what to do instead.
The Daily PR Brief is put together by the analysts at ITK Information Services.
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