Greetings, read your Thursday Daily PR Brief - July 7, 2022
Read some of today's best PR and Comms industry news clips:
Communicators Of The Year Awards 2021 Winners (Ragan Communications - July 7, 2022)
14 Ways PR And Sales Teams Can Help Meet Each Other's Goals (Forbes - July 7, 2022)
PR's Top Pros Talk: David Warschawski (O'Dwyer's - July 6, 2022) [VIDEO]
Business for good is good for business: the evolution of CSR to ESG (PR Daily - July 7, 2022)
3 Ways to Bolster Customer-Centric Video Content Marketing (Spin Sucks - July 7, 2022)
Good and Bad PR: A truly stunning bad PR performance from Boris (PRmoment (UK) - July 7, 2022)
The one PR to rule them all: Writing an international press release (Agility PR Solutions - July 7, 2022)
The long-term reputation issues with ghosting (Arik Hanson - July 7, 2022)
Boris Johnson and the media appearances that stood out (for all the wrong reasons) (Media First (UK) - July 7, 2022)
6 Ways For Brands To Make Their Website Content More Interesting (Forbes - July 7, 2022)
Summary Section:
Communicators Of The Year Awards 2021 Winners
Ragan Communications - July 7, 2022
Congratulations to Ragan’s and PR Daily’s Communicators of the Year & Rising Star Awards, Class of 2022! Ragan and PR Daily’s Communicators of the Year and Rising Star Awards recognizes the industry’s best individual communications practitioners and teams from the past year.
14 Ways PR And Sales Teams Can Help Meet Each Other's Goals
By Forbes Communications Council
Forbes - July 7, 2022
While PR teams may collaborate with the sales team and other departments to plan their media outreach, different teams often have different ideas about how to reach shared goals of increasing positive brand awareness and boosting sales.
PR's Top Pros Talk: David Warschawski [VIDEO]
By Steve Barnes
O'Dwyer's - July 6, 2022
Developing successful relationships with start-up clients, Warschawski founder and CEO David Warschawski says, takes two things: "You really need to know how to be able to do great due diligence upfront" and "you have to be willing as an agency to wait five, or 10, or maybe even 15 years for the payout for the work that you did."
Business for good is good for business: the evolution of CSR to ESG
By Julie McCracken
PR Daily - July 7, 2022
Now, more than ever, your social impact strategy plays a critical role in driving employee engagement and protecting brand reputation.
3 Ways to Bolster Customer-Centric Video Content Marketing
By Hope Horner
Spin Sucks - July 7, 2022
Video content is the fastest-growing marketing tool today. Hope Horner shares three strategies for businesses to create dynamic video content.
Good and Bad PR: A truly stunning bad PR performance from Boris
By Andy Barr, Owner, 10 Yetis Digital
PRmoment (UK) - July 7, 2022
At the time of writing the political world in the UK is in even more of a disastrous state than normal. What an opening line to this week’s Good and Bad PR!
The one PR to rule them all: Writing an international press release
By Bulldog Reporter
Agility PR Solutions - July 7, 2022
Press releases are far from dead. In fact, they are more effective than ever before. With 78 percent of journalists saying that they prefer press releases over other types of content, you know press releases are here to stay. Also, 89 percent of Americans prefer to get their news online making news releases a crucial part of earned media marketing strategies.
The long-term reputation issues with ghosting
Arik Hanson - July 7, 2022
Recently, long-time social media blogger Mark Schaefer wrote about a topic we’re hearing a lot more about recently: Ghosting. Now, to be honest, I was hearing a lot more about ghosting as it applied to HR folks. In fact, that’s been happening for YEARS. However, it seems to have been ratcheting up lately.
Boris Johnson and the media appearances that stood out (for all the wrong reasons)
By Adam Fisher
Media First (UK) - July 7, 2022
As news broke of his departure, we thought this would be the right time look back at some of his memorable media interviews and appearances and the media training lessons you can learn from them.
6 Ways For Brands To Make Their Website Content More Interesting
By Scott Baradell, CEO of Idea Grove
Forbes - July 7, 2022
Your website needs to be compelling enough to generate more traffic and, ultimately, increase conversion rates.
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