Hi, peruse your Friday Daily PR Brief - July 8, 2022
Read some of today's best PR and Comms industry news clips:
Opinion: PR Must Lead on Women's Reproductive Rights (PRNEWS - July 7, 2022)
Instilling Human Connection In A Hybrid Workforce (Forbes - July 7, 2022)
In A Down Economy, Be Bullish On Communications (O'Dwyer's - July 8, 2022)
How a Dr. Fauci baseball card broke records hijacked the news (PR Daily - July 8, 2022)
Top PR tips for using TikTok (PRmoment (UK) - July 7, 2022)
Predictive pitching: Exploring the future of automated PR (Agility PR Solutions - July 8, 2022)
Great Resignation Underscores Importance of Employee Engagement and Well-being (CommPro (UK) - July 6, 2022)
Three Things I've Learned...Therese Caruso (PRovoke Media - July 8, 2022)
19 Harmful Influencer Marketing Mistakes to Avoid (Mention - July 8, 2022)
Metaverse PR Roundup: Mass Adoption of the Digital World (FischTank PR - July 8, 2022)
'Be your best self,' says PRSA Chair Felicia Blow (PR Daily - July 7, 2022)
Summary Section:
Opinion: PR Must Lead on Women's Reproductive Rights
By Yesenia Reinoso
PRNEWS - July 7, 2022
PR must lead the way on policy and action about women’s reproductive rights, a communicator argues. Silence is no longer an option, she adds.
Instilling Human Connection In A Hybrid Workforce
By Denise Vu Broady, CMO for Appian
Forbes - July 7, 2022
Here are two simple yet impactful ways business leaders can define how they will bring employees together, even when they are not physically in the same place.
In A Down Economy, Be Bullish On Communications
By Curtis Sparrer
O'Dwyer's - July 8, 2022
I believe that in a down economy, companies can and must become bullish on communications—including PR, advertising and social media.
How a Dr. Fauci baseball card broke records hijacked the news
By John Cowan
PR Daily - July 8, 2022
PR agency 5W pitched the limited-run card to a wide field of media outlets, selling more than 50,000 cards in 24 hours.
Top PR tips for using TikTok
By Ben Smith
PRmoment (UK) - July 7, 2022
If you are not already using TikTok, then you are missing a trick.
Predictive pitching: Exploring the future of automated PR
By Rebecca Barnatt-Smith
Agility PR Solutions - July 8, 2022
Technological evolution has done nothing short of transforming the PR landscape. In a post-Covid pitching pool, campaigns have become more competitive, journalists have become inundated with requests and marketers are quickly battling a spike in consumer demand. As technology evolves, so does PR.
Great Resignation Underscores Importance of Employee Engagement and Well-being
By Bessie Kokalis Pescio, Vice President, Global Internal Communications at Philip Morris International
CommPro (UK) - July 6, 2022
Employees today place more value on feeling heard, engaged, and inspired to reach their full potential. They also focus more on balance, equity, and well-being—and they are ready to 'walk' if they don't feel like they belong or are treated properly.
Three Things I've Learned...Therese Caruso
PRovoke Media - July 8, 2022
Therese Caruso, Zeno Group managing director and global head of strategy and planning, shares the lessons she has learned from the past two years.
19 Harmful Influencer Marketing Mistakes to Avoid
By Aaron Wittersheim
Mention - July 8, 2022
Let this article serve as a guide to the harmful influencer marketing mistakes you want to avoid at all costs.
Metaverse PR Roundup: Mass Adoption of the Digital World
By Steven Young
FischTank PR - July 8, 2022
Social trends and technology are both evolving at a rapid pace, as major companies are investing millions of dollars into Metaverse PR. Here are a few events that have happened in the past month.
'Be your best self,' says PRSA Chair Felicia Blow
PR Daily - July 7, 2022
We caught up with Felicia Blow to get her take on the current work of a PR pro and how she sets herself and her team up for success every day.
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