Hello, peruse your Wednesday Daily PR Brief - July 20, 2022
Read some of today's best PR and Comms industry news clips:
15 Ways For Comms Pros To Relieve Stress And Maximize Downtime (Forbes - July 19, 2022)
Finn Partners Aims to Cut Gun Violence (O'Dwyer's - July 20, 2022)
'A threat to the whole world': CEO of Ukrainian PR firm fights on the front lines (PR Daily - July 19, 2022)
What the PR industry can expect for the next 12 months and beyond (Mumbrella (Australia) - July 19, 2022)
The Characteristics and Instincts of Rebel Leaders (Spin Sucks - July 19, 2022)
The secret to finding balance in PR: Is "positive agility" the ultimate key? (Agility PR Solutions - July 20, 2022)
How Defining Workplace Values Impacts Ethical Marketing (Commpro - July 20, 2022)
PR Tips For Using HARO, Qwoted and ProfNet (Crenshaw Communications - July 19, 2022)
Case Study: Improving Lead Generation Results by 70% With SEO Content (Influence & Co. - July 20, 2022)
Get to know Alex Kantrowitz, founder of Big Technology (Muck Rack - July 20, 2022)
The state of public affairs in 2022 (Influence (UK) - July 19, 2022)
Summary Section:
15 Ways For Comms Pros To Relieve Stress And Maximize Downtime
By Forbes Communications Council
Forbes - July 19, 2022
While a career in communications is exciting, intriguing and fast-paced, the feeling of being in a pressure cooker is another common feature of a comms pro’s work experience.
Finn Partners Aims to Cut Gun Violence
By Kevin McCauley
O'Dwyer's - July 20, 2022
Finn Partners has signed on to provide earned media and marketing support for the Consortium of Universities of the Washington Metropolitan Area on its 120 Initiative effort to address gun violence.
'A threat to the whole world': CEO of Ukrainian PR firm fights on the front lines
By Volodymyr Dehtyarov
PR Daily - July 19, 2022
From the Battle of Kharkiv to managing communications for the Territorial Defense Forces of Kyiv, Volodymyr Dehtyarov is fighting for his country.
What the PR industry can expect for the next 12 months and beyond
By Andrew Banks
Mumbrella (Australia) - July 19, 2022
The last 12 months were an interesting ride, to say the least. Lockdowns, working from home, recruitment challenges and businesses slowly going "back to normal" in a post-pandemic world has seen our industry try to navigate a series of hurdles; each one more challenging than the last. Yet, there is light at the end of the tunnel, and as we look to the new financial year ahead here are my predictions on some of the key factors that will shape our industry moving forward:
The Characteristics and Instincts of Rebel Leaders
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - July 19, 2022
Having rebel leaders at work seems counterintuitive, but the attitude they have toward work, colleagues, and innovation leads to far more success.
The secret to finding balance in PR: Is "positive agility" the ultimate key?
By Tiffany Guarnaccia
Agility PR Solutions - July 20, 2022
The digitally-driven nature of our modern world makes it increasingly more difficult to disconnect and stay focused. It sounds counterintuitive that in order to maintain pace with the "always on" mentality of our society, one must identify how to truly separate (and stick to it). But there is no one-size-fits-all approach. Work-life balance is a code that needs to be cracked by each individual based on their unique needs, both personally and professionally.
How Defining Workplace Values Impacts Ethical Marketing
By Charlie Fletcher
Commpro - July 20, 2022
If you want your business to succeed, then defining, adhering to, and promoting workplace values is a must from the outset. These values are the catalyst that will drive your marketing efforts, color your brand, and shape your operating practices.
PR Tips For Using HARO, Qwoted and ProfNet
By Ron Stein
Crenshaw Communications - July 19, 2022
For PR teams, the most common way to secure media coverage involves announcements, data and proactive pitches. Yet there are always times when proactive pitching doesn't work, or when announcements and data are relatively light. It's times like these when PR folks must figure out how to supplement their planned pitching to continue to drive media interest at a good pace. And there are a number of tools – both free and subscription-based – that help generate a steady stream of opportunities. Examples of these include HARO (Help A Reporter Out) and Qwoted, which are both free, and ProfNet, which requires a subscription for those wishing to respond.
Case Study: Improving Lead Generation Results by 70% With SEO Content
By Jeremy Doherty and Taylor Todd
Influence & Co. - July 20, 2022
Explore the impressive SEO and lead generation results Digilant has seen from its custom content marketing strategy.
Get to know Alex Kantrowitz, founder of Big Technology
By Jessica Lawlor
Muck Rack - July 20, 2022
Muck Rack is highlighting entrepreneurial journalists kicking off their own new media ventures. In this edition, get to know Alex Kantrowitz, founder of Big Technology.
The state of public affairs in 2022
By Donna Castle
Influence (UK) - July 19, 2022
One hundred and ninety-seven public affairs professionals completed the CIPR State of the Profession survey in February/March earlier this year. It's only a small sample, but what do their responses tell us about public affairs in 2022?
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