Take a look at Thursday's Daily PR Brief - July 21, 2022
Read some of today's best PR and Comms industry news clips:
The State of PR Salaries 2022 (Muck Rack - July 21, 2022)
Four Ways To Get Featured On Podcasts (Forbes - July 21, 2022)
Omnicom Posts Flat Q2 Revenues, Net (O'Dwyer's - July 20, 2022)
'Public relations for the public good': Q&A with Museum of PR cofounder Shelley Spector (PR Daily - July 21, 2022)
How Newsjacking Helped Me Land an Interview With Forbes (Spin Sucks - July 21, 2022)
Statements a PR person should not take seriously (Agility PR Solutions - July 21, 2022)
Introducing 'The Ultimate Guide to Content Marketing 2022' (Influence & Co. - July 21, 2022)
Is your CEO really your best crisis spokesperson? (Media First (UK) - July 21, 2022)
Earned Media's Importance Will Grow as Recession Looms (PRNEWS - July 21, 2022)
Survey: Mid-Year PR Industry Temperature Check (PRovoke Media - July 21, 2022)
Summary Section:
The State of PR Salaries 2022
By Kristen Dunleavy
Muck Rack - July 21, 2022
Today we published the State of PR Salaries 2022, a survey of 1,800+ PR pros in partnership with PRSA, NBPRS, HPRA, BusinessWire, Spin Sucks and Michael Smart PR. This report is based on a subset of our annual State of PR survey, and includes a deep dive into PR salaries, budgets and hours worked across PR titles and company types.
Four Ways To Get Featured On Podcasts
By Hannah Nieves
Forbes - July 21, 2022
Best described as the "new form of radio," this communication platform has skyrocketed in the last few years and is a desired form of media that is here to stay for the foreseeable future. If you're looking to expand off of Instagram and want a place to not only communicate your expertise but also to build a community, then podcasts might be a good fit for you.
Omnicom Posts Flat Q2 Revenues, Net
By Kevin McCauley
O'Dwyer's - July 20, 2022
Omnicom reported flat second quarter revenues of $3.6B and net income of $348M, respectively. CEO John Wren preferred to highlight OMC's double-digit organic growth of 11.3 percent.
'Public relations for the public good': Q&A with Museum of PR cofounder Shelley Spector
By Allison Carter
PR Daily - July 21, 2022
To celebrate both the museum's 25th anniversary as well as their recent win of Ragan's Outstanding Service to the Industry Award, co-founder Shelley Spector answered five questions from PR Daily.
How Newsjacking Helped Me Land an Interview With Forbes
By Eitan Goldstein
Spin Sucks - July 21, 2022
How can you insert your company into a the news cycle quickly? Eitan Goldstein shares how he used newsjacking to land a Forbes interview.
Statements a PR person should not take seriously
By Arthur Solomon
Agility PR Solutions - July 21, 2022
Below are statements that I've heard over the years in our business that should not be taken seriously. People who have been in the PR rodeo for a while know better. Unfortunately, newcomers to our business take them seriously.
Introducing 'The Ultimate Guide to Content Marketing 2022'
By Becky Ruyle
Influence & Co. - July 21, 2022
"The Ultimate Guide to Content Marketing" is one of our most popular whitepapers to date. But after three years and 1,000+ downloads, we decided it was time for a change. The content marketing industry has completely transformed since our whitepaper's release in 2019.
Is your CEO really your best crisis spokesperson?
By Adam Fisher
Media First (UK) - July 21, 2022
Who should you put in the media spotlight when a crisis happens? Who should explain to the media what went wrong and set out what is happening to improve the situation? Putting the CEO in front of the media every time something goes wrong could send the wrong message, potentially suggesting the situation is worse than it is – inadvertently raising the stakes.
Earned Media's Importance Will Grow as Recession Looms
By Zach Cutler
PRNEWS - July 21, 2022
A slowing economy is the wrong time for companies to halt communication and marketing. Earned media is an efficient tool in such moments.
Survey: Mid-Year PR Industry Temperature Check
By PRovoke Media
PRovoke Media - July 21, 2022
Take a 60-second survey to help us understand how 2022 is developing for PR agencies and in-house communications teams worldwide.
The Daily PR Brief is put together by the analysts at ITK Information Services.
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