Happy Monday, here's your Daily PR Brief - July 25, 2022
Read some of today's best PR and Comms industry news clips:
This is the fastest way to annoy a journalist with your email pitch (PR Daily - July 25, 2022)
4 powerful tips to create an authentic PR campaign (Agility PR Solutions - July 25, 2022)
Why Skills Training Is a Top Perk for Job Seekers (O'Dwyer's - July 22, 2022)
Making Small Changes in Your Writing Can Improve It Greatly (PRNEWS - July 25, 2022)
S&T Live Recap: Self-Care 'Makes You a Better Person' (PRSay - July 22, 2022)
Alex Aitken on the PRmoment Podcast (PRmoment (UK) - July 22, 2022) [PODCAST]
How proximity can add news value to your story (Axia Public Relations - July 24, 2022)
What Is The Best Way To Distribute A Press Release? (BLND Public Relations - July 21, 2022)
Three vital elements for team communication (Influence - July 25, 2022)
PR Lessons Learned From The January 6th Select Committee Hearings That Apply To Non-Political Situations (Commpro - July 22, 2022)
Influence 100: In-House PR Budgets Back To Pre-Covid Levels (PRovoke Media - July 22, 2022)
Summary Section:
This is the fastest way to annoy a journalist with your email pitch
By Allison Carter
PR Daily - July 25, 2022
We've all had a journalist get a little salty with us for just doing our jobs. Maybe they didn't like that you pitched in the first place, or maybe it was the obligatory follow-up that drove them to send a terse reply. It happens.
4 powerful tips to create an authentic PR campaign
By Vanja Maganjić
Agility PR Solutions - July 25, 2022
The best PR campaigns are the well-planned ones. There is no way around this. The more effort you put into your campaigns, the better results you can expect. After all, a great PR campaign isn't just a single post on social media or press release, it's a multi-channel process that leads to specific results. In this article, we'll show you how to plan and execute a creative and authentic PR campaign in 4 steps.
Why Skills Training Is a Top Perk for Job Seekers
By Kathleen Toussaint
O'Dwyer's - July 22, 2022
Making a successful start to a PR career can start by making sure of a future employer's commitment to leadership and skill training.
Making Small Changes in Your Writing Can Improve It Greatly
By Elizabeth Galewski
PRNEWS - July 25, 2022
Subject-matter expertise is necessary when crafting thought-leadership articles. Yet writing well also is important. These tips will help.
S&T Live Recap: Self-Care 'Makes You a Better Person'
PRSay - July 22, 2022
Now a New Orleans-based clinical pharmacist and self-care strategist, as well as a PRSA member, Reed was the guest speaker for the July 21 episode of Strategies & Tactics Live, PRSA's monthly webinar series on LinkedIn. (She is also the Profiles in PR subject in the June-July issue of Strategies & Tactics.)
Alex Aitken on the PRmoment Podcast [PODCAST]
By Ben Smith
PRmoment (UK) - July 22, 2022
This week we're chatting to Alex Aitken, long-time executive director, of the UK Government's Communication Service.
How proximity can add news value to your story
By Jacob Richey
Axia Public Relations - July 24, 2022
When pitching stories to journalists to earn media coverage, your story must stand out if you want them to accept it. As a marketing and communications professional working with news media, you need to understand what journalists look for when scanning pitches if you want them to pick up your story.
What Is The Best Way To Distribute A Press Release?
BLND Public Relations - July 21, 2022
A media relations company, we need the correct tools to help distribute press releases to many respected journalists. To accurately and efficiently distribute a press release, we will share our practical tip on best distributing a press release.
Three vital elements for team communication
By Sarah Browning
Influence - July 25, 2022
Your people may be talented but without effective communication they won't fulfil their potential. Tasks will be missed or duplicated, tensions and frustration will build up, good ideas will go untried.
PR Lessons Learned From The January 6th Select Committee Hearings That Apply To Non-Political Situations
By Arthur Solomon
Commpro - July 22, 2022
In my opinion, the January 6 Special Committee hearings accomplished its goals of informing viewers who were not previously closely following the January 6 reporting, and/or forgot about the attempted coup that led to the violent insurrection and loss of life during the certification of President Joe Biden's election. Politics aside, there were several important public relations lessons for people in our business that can be applied to agency and non-agency situations.
Influence 100: In-House PR Budgets Back To Pre-Covid Levels
By Maja Pawinska Sims
PRovoke Media - July 22, 2022
PRovoke Media research reveals the world's most powerful communicators now control PR spend of more than $4.8bn, the same as in 2019 and up from 2020’s dip to $4.2bn.
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