Greetings, your Tuesday Daily PR Brief is here - July 26, 2022

Read some of today's best PR and Comms industry news clips:
Why Now Is the Time to Invest in Earned Media (Sword and the Script - July 26, 2022)
Communicating For Engagement Against Rising Burnout (Forbes - July 26, 2022)
Going Granular and Grand (O'Dwyer's - July 25, 2022)
Why DEI is the Thread that Helped Grow an Agency (PRNEWS - July 26, 2022)
Best Practices in Global Comms: A Conversation With PRCAI CEO Deeptie Sethi (PRSay - July 26, 2022)
Career Advice For The New Generation Of Communications Professionals (Forbes - July 26, 2022)
Despite public pressure, few companies publicly responded to recent abortion and gun rulings (Agility PR Solutions - July 26, 2022)
How celebrity and influencer partnerships can help your PR with Celebrity Focus CEO Ric Bachrach (Axia Public Relations - July 26, 2022) [VIDEO]
How To Work Remotely And Successfully From Anywhere As A PR Pro (Crenshaw Communications - July 26, 2022)
Should Freelancers Make Their Prices Public? (The Jonathan Rick Group - July 26, 2022)
Influence 100: Best & Worst Communicators, Brand Reputations & Most Admired Agency (PRovoke Media - July 26, 2022)
Summary Section:
Why Now Is the Time to Invest in Earned Media
By Rudi Davis, Head of Agency at Intelligent Relations
Sword and the Script - July 26, 2022
In this guest post, Rudi Davis, Head of Agency at Intelligent Relations, argues organizations should focus on earned media during a recession because it has credibility and a low relative cost with high impact.
Communicating For Engagement Against Rising Burnout
By Mark Attard, President of Livewire
Forbes - July 26, 2022
Through inspiring communication, leaders have a chance to intervene before burnout can define their team’s experience.
Going Granular and Grand
By Jennifer Hawkins
O'Dwyer's - July 25, 2022
With the travel industry now back in gear—and even roaring back in most cases domestically—the focus for PR pros in the travel industry has now shifted from keeping clients afloat to helping them stand out in a crowded marketplace. The past two years have also brought a lot of change to the media landscape. So, how should PR agencies move forward and advise clients in the ever-evolving travel industry?
Why DEI is the Thread that Helped Grow an Agency
By Jennifer Risi
PRNEWS - July 26, 2022
A former senior agency pro argues the best route for companies begins with DEI. Adding it later won't work, she writes.
Best Practices in Global Comms: A Conversation With PRCAI CEO Deeptie Sethi
By Trevor C. Hale
PRSay - July 26, 2022
Deeptie Sethi is a global brand and communications specialist helping businesses leverage the power of public relations and communications-leading strategic planning, media relations, brand and reputation management, crisis management and effective advocacy programs. She has served in leadership communications roles for multinational corporations such as BBC World and Ford Motor Company for more than 23 years in India and the United States.
Career Advice For The New Generation Of Communications Professionals
By Sueann Tannis, Senior Director, Integrated Communications, United Nations Foundation
Forbes - July 26, 2022
After meeting many young professionals eager for tips and hacks for making it in communications, what I think the next generation of communications leaders should know.
Despite public pressure, few companies publicly responded to recent abortion and gun rulings
By Richard Carufel
Agility PR Solutions - July 26, 2022
As communicators are aware, brands and businesses face increasing pressure to take stands on a variety of social and political issues these days, but new research from The Conference Board finds that only 10 percent of companies are responding publicly to the recent Supreme Court decision (Dobbs) on women's reproductive rights. And only 4 percent are publicly addressing the recent decision (Bruen) on gun regulation.
How celebrity and influencer partnerships can help your PR with Celebrity Focus CEO Ric Bachrach [VIDEO]
By On Top of PR
Axia Public Relations - July 26, 2022
In this episode, Ric Bachrach from Celebrity Focus joins host Jason Mudd to discuss celebrity partnerships and the NIL license that passed recently.
How To Work Remotely And Successfully From Anywhere As A PR Pro
By Alysha Duff
Crenshaw Communications - July 26, 2022
Remote work has given PR pros the opportunity to work from anywhere as long as there is Wi-Fi. How can they do this successfully in today's corporate world?
Should Freelancers Make Their Prices Public?
By Jonathan Rick
The Jonathan Rick Group - July 26, 2022
Most businesses — especially freelancers — remain adamantly opposed to making their prices public. Ask around, and the reasons run the gamut. Here's a rundown of the pros and cons — along with some viable hybrid approaches.
Influence 100: Best & Worst Communicators, Brand Reputations & Most Admired Agency
By Maja Pawinska Sims
PRovoke Media - July 26, 2022
Edelman is still on top as the agency most admired by CMOs and CCOs, while Zelenskyy was named as the best global communicator, and Meta as the company that has managed its reputation most badly.
The Daily PR Brief is put together by the analysts at ITK Information Services.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.