Hello! Please enjoy today's Daily PR Brief - July 27, 2022

Read some of today's best PR and Comms industry news clips:
The art of the podcast pitch (PR Daily - July 27, 2022)
Inside TikTok's Attempts to 'Downplay the China Association' (Gizmodo - July 27, 2022)
Building Strong Media Relationships: It's Not What You Think (Forbes - July 27, 2022)
Driving Better Operational Efficiency at Your Agency (O'Dwyer's - July 27, 2022)
Mixing Data with Human Interaction Can Maximize Media Relations (PRNEWS - July 27, 2022)
The Value of the Leader Who Is an Introvert (Spin Sucks - July 26, 2022)
5 ways customer experience management is improved with public relations (Agility PR Solutions - July 27, 2022)
PR Masters Series Podcast, Episode #64 – Richard Edelman (Commpro - July 26, 2022) [PODCAST]
Emojis in PR (HMA Public Relations - July 27, 2022)
Moving beyond superficial ESG and accelerating to a sustainable future (Influence - July 27, 2022)
5 best practices for building a effective remote onboarding program (Muck Rack - July 26, 2022)
Summary Section:
The art of the podcast pitch
By Abby Hendry
PR Daily - July 27, 2022
For your client, podcasts can be a great way for your executive to get more comfortable in interviews while reaching a concentrated and highly interested audience. However, it's important to remember that pitching ideas to podcasts isn't the same as pitching to traditional media. Here are three steps to keep in mind as you master the art of podcast pitching.
Inside TikTok's Attempts to 'Downplay the China Association'
By Chris Stokel-Walker
Gizmodo - July 27, 2022
Leaked documents from within TikTok reveal how the company games out responses to tricky questions — and highlight what the company thinks its biggest public perception problems are. Chief among them: China. The PR documents, which Gizmodo obtained from within the company, are titled "TikTok Master Messaging" and "TikTok Key Messages."
Building Strong Media Relationships: It's Not What You Think
By Jodi Amendola
Forbes - July 27, 2022
Developing the strong media relationships necessary to pave the way to earned media is part art, part science.
Driving Better Operational Efficiency at Your Agency
By Dominic Rovano
O'Dwyer's - July 27, 2022
How smoothly is your business operating? Do you find it challenging to manage client information or track the status of projects? Has it become more difficult to collaborate with colleagues in a remote environment? Before you can produce quality work for your clients, your internal processes should be mapped out, standardized and refined.
Mixing Data with Human Interaction Can Maximize Media Relations
By Tanika Pradhan
PRNEWS - July 27, 2022
Media relations is based on building relationships with media through interpersonal contact. Yet judicial use of data and tools plays a part.
The Value of the Leader Who Is an Introvert
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - July 26, 2022
There is great power in the quiet people, the introverts, who are necessary for the world to continue revolving around its axis.
5 ways customer experience management is improved with public relations
By Dan Martin
Agility PR Solutions - July 27, 2022
Customer experience drives today’s ultra-competitive markets. More than the products, customers seek the experience associated with them. This is especially true in the cases of products that need customer loyalty and satisfaction for growth. Public relations plays an essential role in making customers feel welcomed and included. Customer experience enhances it with the right hospitality.
PR Masters Series Podcast, Episode #64 – Richard Edelman [PODCAST]
Commpro - July 26, 2022
If the word “legend” applies to anyone at all in the world of public relations, it truly applies to Richard Edelman. His agency has taken the world of public relations by storm during the past thirty or so years, and has led the way in growth, innovation, a vision for the future and extraordinary results for its long list of global clients.
Emojis in PR
By Justin Liggin
HMA Public Relations - July 27, 2022
New emojis are on the way including a jellyfish, maracas, a pink heart and more. Discover how you can include emojis in your next brand communication or PR campaign with Justin Liggin.
Moving beyond superficial ESG and accelerating to a sustainable future
By Laura Sutherland
Influence - July 27, 2022
What does the future look like? We all like to talk about strategy vs. tactics and we agree both have their relevant place, but the fact remains that there's simply no point in dashing in with tactics, unless you have a strategy. It's aligned to bigger things.
5 best practices for building a effective remote onboarding program
By Susan Dack
Muck Rack - July 26, 2022
Effective onboarding must integrate new hires into the company and build lasting connections. Here are 5 best practices that guide Muck Rack’s remote onboarding process.
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