Good day, read today's Daily PR Brief - August 1, 2022
Read some of today's best PR and Comms industry news clips:
11 proven ways to effectively use social media for PR in 2022 (Agility PR Solutions - July 29, 2022)
How Publicists And Marketers Can Begin To Adapt To Web3 (Forbes - July 29, 2022)
Internal communicators are the new influencers (PR Daily - July 29, 2022)
How Mars rebranded Ben's Original with a focus on purpose and activism (Ragan - July 29, 2022)
11 Ways Comms Teams Can Support ERGs And Business Goals (Forbes - August 1, 2022)
3 effective PR strategies for insurance companies (Axia Public Relations - July 31, 2022)
What internal communicators need to know about ethics (Influence - August 1, 2022)
The Volume and Variety of Communications Work is Shifting, Finds 5th Annual Survey of Comms Pros (Sword and the Script Media - August 1, 2022)
Seven lessons that PR pros can learn from Netflix's The Sea Beast (Media Update (South Africa) - August 1, 2022)
Rip Up Your Resume: Focus on Your LinkedIn Profile (Culpwrit - August 1, 2022)
Summary Section:
11 proven ways to effectively use social media for PR in 2022
By Wesley Cherisien
Agility PR Solutions - July 29, 2022
It never hurts brands and small businesses to incorporate social media into their marketing strategies. Now that social media is one of the most influential sources in our lives, expanding your online marketing strategy should be your first concern.
How Publicists And Marketers Can Begin To Adapt To Web3
By Nancy Marshall
Forbes - July 29, 2022
The online world is changing. Web3 is here, powered by millennials and Gen Zers who are morphing the internet into a more interactive playing field for all of us. As publicists and marketers, our new challenge is to change with the times and advance our usage of online technologies.
Internal communicators are the new influencers
By Frank Wolf
PR Daily - July 29, 2022
A new age of employee communications brings influential reach to workforces and true business impact
How Mars rebranded Ben's Original with a focus on purpose and activism
By Emma Atkinson
Ragan - July 29, 2022
Ben’s Original’s rebrand garnered the Mars Foods team first prize in the CSR & ESG Business Practices: Brand Activism category of Ragan’s CSR & Diversity Awards.
11 Ways Comms Teams Can Support ERGs And Business Goals
By Forbes Communications Council
Forbes - August 1, 2022
If communications teams lean in to provide their expert assistance, there’s no reason the goals of affinity groups can’t align with and support the overarching mission of the organization.
3 effective PR strategies for insurance companies
Axia Public Relations - July 31, 2022
Discover three strategies insurance companies can use when creating a public relations plan and overall strategy.
What internal communicators need to know about ethics
By Rachel Miller and Dan Holden
Influence - August 1, 2022
I've encountered ethically challenging situations throughout my internal communication career, while working in-house and now as a consultant.
The Volume and Variety of Communications Work is Shifting, Finds 5th Annual Survey of Comms Pros
By Frank Strong
Sword and the Script Media - August 1, 2022
The volume of comms work has grown and changed, according to the 482 respondents to the fifth annual JOTW Strategic Communications Survey, which is being released today.
Seven lessons that PR pros can learn from Netflix's The Sea Beast
By Robyn du Preez
Media Update (South Africa) - August 1, 2022
Even us adults enjoy a good ol` animation every now and then, right? While we may not be shouting the `Inevitable` from this particular ship`s mast, PR pros now have a reason to boldly serenade Netflix`s The Sea Beast for more than its plotline.
Rip Up Your Resume: Focus on Your LinkedIn Profile
By Ron Culp
Culpwrit - August 1, 2022
I raised some eyebrows at a lecture to graduating seniors at a west coast college in June when I suggested they tear up their resumes. I quickly added that I really didn't mean getting rid of their resumes, but it was my way of getting their attention to spend more time developing their LinkedIn profiles.
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