Hello, peruse your Tuesday Daily PR Brief - August 2, 2022
Read some of today's best PR and Comms industry news clips:
What You Can Learn from Climate Change Contrarians (Spin Sucks - August 2, 2022)
Four Ways To Communicate With Clients Amid Market Volatility (Forbes - August 2, 2022)
Sportswashing Atrocities (O'Dwyer's - August 2, 2022)
Instagram and Facebook are in chaos. Here's what PR pros should do. (PR Daily - August 2, 2022)
Deshaun Watson Suspension Initiates PR Crisis Mode for NFL, Browns (PRNEWS - August 1, 2022)
7 top skills you need for a public relations career (Agility PR Solutions - August 2, 2022)
Brands are Using a "Window of Loyalty" to Turn Young Consumers into Lifelong Fans (Axia Public Relations - August 1, 2022)
How do you create a powerful key message your spokespeople can deliver? (Media First (UK) - August 2, 2022)
Leapwork's Beatrice Askaner on why focus is a CMO's best friend (Babel - August 2, 2022) [PODCAST]
Why are ethics important in public relations? (Media Update (South Africa) - August 2, 2022)
Summary Section:
What You Can Learn from Climate Change Contrarians
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - August 2, 2022
There is a reason PR people have a bad reputation: Hollywood loves to glamorize the bad apples in the industry. But we have a saying... Spin Sucks! We had a lively conversation in the Spin Sucks Community about an article that recently ran on the BBC News website about the "father" of environmental PR, E. Bruce Harrison.
Four Ways To Communicate With Clients Amid Market Volatility
By Abby Salameh, Chief Marketing Officer, CAIS & Head of CAIS IQ
Forbes - August 2, 2022
I can’t understate the importance of regular communication with your clients, especially in today’s market. Let’s explore some steps one can take to increase effective communication and boost client confidence in their financial plans.
Sportswashing Atrocities
By A Sports PR Veteran
O'Dwyer's - August 2, 2022
Professional sports is a cutthroat business. Speaking of cut throats, Saudi Arabia's brutal dictator Mohammed bin Salman (MBS) has decided to blow up the professional golf world.
Instagram and Facebook are in chaos. Here's what PR pros should do.
By Allison Carter
PR Daily - August 2, 2022
What's a PR professional to do? We've all become reliant on these tools to directly reach our audiences. But every day it feels like these platforms are telling us they're going to change — and we must change with them.
Deshaun Watson Suspension Initiates PR Crisis Mode for NFL, Browns
By Nicole Schuman
PRNEWS - August 1, 2022
Communicators at the NFL, NFLPA and Cleveland Browns must address stakeholders upset over Deshaun Watson's six-game suspension.
7 top skills you need for a public relations career
By James Daniels
Agility PR Solutions - August 2, 2022
PR work can be challenging, and it requires someone with a lot of diverse skills to succeed at it. Some may come naturally, and some you will need to learn over time.
Brands are Using a "Window of Loyalty" to Turn Young Consumers into Lifelong Fans
By Jason Mudd
Axia Public Relations - August 1, 2022
See how KFC is using PR to appeal to Gen Z, the value of humor in PR, and more!
How do you create a powerful key message your spokespeople can deliver?
By Adam Fisher
Media First (UK) - August 2, 2022
Creating the right message, and ensuring it is heard by your audience, is often harder than it sounds.
Leapwork's Beatrice Askaner on why focus is a CMO's best friend [PODCAST]
By Joel Goodson
Babel - August 2, 2022
B2B marketing is a complex beast. There are a million and one things you can try and do to engage audiences, different strategies to follow, disciplines to uphold, channels to leverage or technologies to invest in. The crowded space can make it seem like you need to be everywhere at once – but in the latest episode of Digital Communicators, Leapwork CMO Beatrice Askaner argues that focus is a virtue for B2B marketers.
Why are ethics important in public relations?
By Media Update
Media Update (South Africa) - August 2, 2022
Mirror, mirror on the wall … who`s the most ethical of them all? PR pros — it`s time to take a look at your reputation to make sure that you are not staring too far into the mirror and becoming someone you don`t want to be. It`s easy to fall into industry traps and even harder to stay ethical. Let`s dig in!
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