Happy Thursday, here's your Daily PR Brief - August 4, 2022
Read some of today's best PR and Comms industry news clips:
3 Channels Where Today's Forward-Thinking Marketers Are Finding New Audiences (Forbes - August 3, 2022)
Focusing on the Positive in a Negative World (O'Dwyer's - August 4, 2022)
Virtual Influencers Offer Advantages, but They're Not Plug 'n' Play (PRNEWS - August 3, 2022)
Necessary Skills for Incoming PR Professionals (Institute for Public Relations - August 3, 2022)
The Creative Process Is Broken, Here's How to Fix It (Spin Sucks - August 4, 2022)
Stay close to your clients to grow your business, say agency leaders (PRmoment (UK) - August 3, 2022)
C-suite leaders taking entirely new approach to costs—what comms pros need to know (Agility PR Solutions - August 4, 2022)
How Not To Get Cancelled: A PR View (Crenshaw Communications - August 4, 2022)
Golin Promotes Sachin Makani To Scientific Strategy & Comms Head (PRovoke Media - August 4, 2022)
Could your spokesperson handle an interview that has gone off track? (Media First (UK) - August 4, 2022)
Summary Section:
3 Channels Where Today's Forward-Thinking Marketers Are Finding New Audiences
By Katie Jansen, CMO at AppLovin
Forbes - August 3, 2022
For marketers, the ever-increasing number of customer touchpoints presents an opportunity to engage new audiences in new places.
Focusing on the Positive in a Negative World
By Amy Terpeluk
O'Dwyer's - August 4, 2022
How can communicators manage the constant bombardment of negativity and believe that there's a better tomorrow around the corner?
Virtual Influencers Offer Advantages, but They're Not Plug 'n' Play
By Eric Dahan, Co-Founder and CEO, Open Influence
PRNEWS - August 3, 2022
AI-enabled virtual influencers should offer brands better safety and targeting abilities. Yet, in the metaverse, 'life' isn't always simple.
Necessary Skills for Incoming PR Professionals
By IPR Measurement Commission
Institute for Public Relations - August 3, 2022
Recently, members of the IPR Measurement Commission joined in an online discussion about education on measurement and evaluation. The team discussed the core ingredients needed to make ideal measurement and evaluation practitioners.
The Creative Process Is Broken, Here's How to Fix It
By Nic Climer
Spin Sucks - August 4, 2022
As creatives, we need to change the way we ideate. And contrary to popular belief, the impetus for that change didn't start with the pandemic.
Stay close to your clients to grow your business, say agency leaders
By Imogen Osborne
PRmoment (UK) - August 3, 2022
For PR and comms agency CEOs and senior directors, it's about getting up close and personal with clients when it comes to growing business. According to the latest PR and Comms Agency Growth Tracker run by research firm The Pulse Business, nearly one in two (47%) say spending time listening to clients and up-selling new services drives growth.
C-suite leaders taking entirely new approach to costs—what comms pros need to know
By Richard Carufel
Agility PR Solutions - August 4, 2022
After more than three-quarters of companies (76 percent) cut costs to survive during the pandemic, 90 percent of C-suite execs say they must now take a whole new approach to costs in order to transform their businesses to respond to ongoing disruption while also uncovering new growth and value, according to a new report from professional services firm Accenture.
How Not To Get Cancelled: A PR View
By Dorothy Crenshaw
Crenshaw Communications - August 4, 2022
Any brand or individual can be cancelled in an instant, and the costs are high. Some simple PR principles can help avoid membership in the cancel club.
Golin Promotes Sachin Makani To Scientific Strategy & Comms Head
By Diana Marszalek
PRovoke Media - August 4, 2022
Golin has tapped Sachin Makani to oversee scientific strategy and communications for Golin Health and Virgo Health in the US.
Could your spokesperson handle an interview that has gone off track?
By Adam Fisher
Media First (UK) - August 4, 2022
Read expert media training tips on what you should and should not do when a journalist moves away from the subject you want to discuss.
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