Please enjoy your Monday Daily PR Brief - August 8, 2022
Read some of today's best PR and Comms industry news clips:
Media Training Is Essential For Every Platform (Forbes - August 4, 2022)
Marines Recruit Langwell as PR Chief (O'Dwyer's - August 5, 2022)
4 use cases for social listening tools for PR pros (PR Daily - August 8, 2022)
CEOs Are Under Pressure to Speak Out on Social Issues, But Should They? (PRSay - August 8, 2022)
Good and Bad PR: We congratulate England's Lionesses, but have no good words for Shell and Centrica (PRmoment (UK) - August 4, 2022)
3 web-focused components PR teams should add to their expansion strategy (Agility PR Solutions - August 8, 2022)
New Look Innovation SABRE Awards North America Open For Entries (PRovoke Media - August 8, 2022)
Taking control of the narrative — After all, it's my story! (Online PR Blog - The Hoffman Agency - August 5, 2022)
Meet the Media: Dennis Scimeca, Technology Editor at IndustryWeek (Bianchi Public Relations - August 8, 2022)
4 strategies to motivate your PR team (Agility PR Solutions - August 8, 2022)
Summary Section:
Media Training Is Essential For Every Platform
By Lis Anderson
Forbes - August 4, 2022
No longer are broadcast interviews limited to television or radio. The options available have multiplied, and now companies can share their own curated videos on their own websites and social media channels.
Marines Recruit Langwell as PR Chief
By Kevin McCauley
O'Dwyer's - August 5, 2022
April Langwell April Langwell has joined the Marine Corps as the first civilian director of its communications directorate at the Pentagon. She will serve as the Corps' lead PR strategist, responsible for planning and implementing communications/visual information and handling public outreach to foster trust in the service.
4 use cases for social listening tools for PR pros
By Julia BerkersAug. 8, 2022
PR Daily - August 8, 2022
Social listening is one of the most important tools at your disposal. Are you taking advantage of it?
CEOs Are Under Pressure to Speak Out on Social Issues, But Should They?
By John Elsasser
PRSay - August 8, 2022
As boundaries blur between political, social and business arenas, more Americans are turning to the private sector for leadership, says a new report from FTI Consulting, a Chicago-based business advisory firm. As a result, however, companies are becoming polarized, as opposing points of view clash. CEOs find themselves caught in the middle, unsure of how to engage with social issues — particularly those seen as political — without creating business risks.
Good and Bad PR: We congratulate England's Lionesses, but have no good words for Shell and Centrica
By Andy Barr, Owner, 10 Yetis Digital
PRmoment (UK) - August 4, 2022
Airport chaos dependent, I hope that by the time this column goes live, I shall be reading it in a warm foreign climate. Enough of my travels though, we are all refreshed from the PRmoment summer break and I am back again with the latest Good and Bad PR of recent times.
3 web-focused components PR teams should add to their expansion strategy
By Rebecca Barnatt-Smith
Agility PR Solutions - August 8, 2022
With a growth plan in mind, expansion strategies in 2022 will largely center around all things digital. With 4.6 billion social media consumers, and a whopping half of all e-commerce traffic now attributed to mobile devices, PR teams must start prioritizing their web-focused tactics if they want to expand in line with demographic trends.
New Look Innovation SABRE Awards North America Open For Entries
PRovoke Media - August 8, 2022
The Innovation SABRE Awards, which recognize a wide range of content creation, as well as the application of new technologies and the use of data and analytics, are now open for entries—with a completely revised category list.
Taking control of the narrative — After all, it's my story!
By Shipra Shukla
Online PR Blog - The Hoffman Agency - August 5, 2022
San Jose PR intern Shipra shares how founding an eco-friendly small business inspired her to dive into tech PR, authentic storytelling, and brand perception.
Meet the Media: Dennis Scimeca, Technology Editor at IndustryWeek
By Jim Bianchi
Bianchi Public Relations - August 8, 2022
I'm the Technology Editor at IndustryWeek magazine. I write for the C-suite and technology leaders in the manufacturing industry about technologies and their practical benefits. Ideally, I help these readers decide what technology initiatives to pursue at their companies and how to best set themselves up for success while doing so.
4 strategies to motivate your PR team
By Lewis Robinson
Agility PR Solutions - August 8, 2022
Lack of interest, poor communication, low morale and little engagement—do these sound like common problems among your public relations team? If so, you may need to perform some motivating tasks to help your staff regain their groove. Here are four strategies for getting your PR team out of its slump.
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