Please enjoy your Friday Daily PR Brief - August 19, 2022

Read some of today's best PR and Comms industry news clips:
5 hacks to power up your upcoming PR & marketing presentations (Agility PR Solutions - August 19, 2022)
Can PR people and business journalists mend their fractured relationship? (The Poynter Institute - August 19, 2022)
Healthcare Companies Come Up Short on Communications (O'Dwyer's - August 18, 2022)
A Gen Zer's view of the future of social media and the metaverse (PR Daily - August 18, 2022)
Survey: YouTube Top Social Media Site for Teens; Facebook Usage Plummets (PRSay - August 19, 2022)
11 Healthy Boundaries PR Executives Can Create To Avoid Burnout And Turnover (Forbes - August 19, 2022)
Entertainment Technology PR Roundup: What is Innovating Entertainment? (FischTank PR - August 19, 2022)
YouTube as a PR Tool (HMA Public Relations - August 19, 2022)
11 Tips For Writing A Persuasive Sales Email (Mention - August 19, 2022)
Three Things I've Learned...David Gallagher (PRovoke Media - August 12, 2022)
It's a team game. Specialists needed. (PR Academy (UK) - August 19, 2022)
Summary Section:
5 hacks to power up your upcoming PR & marketing presentations
By Ashish Arora
Agility PR Solutions - August 19, 2022
Whether you're pitching the company's management team on a new marketing initiative or campaign, speaking at a networking event or conference, or presenting a webinar for potential or existing customers, an effective and engaging presentation is central to all these use cases.
Can PR people and business journalists mend their fractured relationship?
By Christopher Roush
The Poynter Institute - August 19, 2022
While many PR professionals have good working relationships with business reporters and editors and try to provide them with accurate and timely information about their companies, an increase in adversarial encounters has hurt what consumers, employees, and others know about important employers in their towns and cities.
Healthcare Companies Come Up Short on Communications
By Steve Barnes
O'Dwyer's - August 18, 2022
While healthcare companies are increasingly attractive investment targets, those companies are coming up short in their communications targeted at investors, according to a recently released report from Edelman.
A Gen Zer's view of the future of social media and the metaverse
By Alex Brophy
PR Daily - August 18, 2022
From the front lines of culture, here's what young people make of the metaverse.
Survey: YouTube Top Social Media Site for Teens; Facebook Usage Plummets
PRSay - August 19, 2022
YouTube is the favorite social media platform for American teenagers ages 13–17, with 95 percent saying they use the video-sharing site, Pew Research Center finds. Next in social media popularity among U.S. teens is TikTok, which 67 percent of those surveyed say they use.
11 Healthy Boundaries PR Executives Can Create To Avoid Burnout And Turnover
By Forbes Communications Council
Forbes - August 19, 2022
A public relations professional’s day can be extremely hectic and can cause burnout, leading to unhealthy habits. Here, members of Forbes Communications Council share tips on ways executives can enjoy a well-balanced lifestyle between work and personal life, but also not overwork their team.
Entertainment Technology PR Roundup: What is Innovating Entertainment?
By Steven Young
FischTank PR - August 19, 2022
FischTank PR works with entertainment technology companies to help them build awareness of their innovative products and offerings.
YouTube as a PR Tool
By Justin Liggin
HMA Public Relations - August 19, 2022
Are you using YouTube as a PR tool for your business? Learn more on the benefits of the platform and the best practices for posting in this post from Justin Liggin.
11 Tips For Writing A Persuasive Sales Email
By Hazel Raoult
Mention - August 19, 2022
When was the last time you were pleased to see a well-crafted cold sales email? Yeah, we thought so. Emailing as a way of sales prospecting has gotten a bad rap over the last few years, and for a good reason. Discover the essential elements your cold emails must contain to successfully drive your sales efforts.
Three Things I've Learned...David Gallagher
PRovoke Media - August 12, 2022
The former Omnicom international president and now independent agency advisor shares his life lessons since the start of the pandemic.
It's a team game. Specialists needed.
By Richard Bailey
PR Academy (UK) - August 19, 2022
I've drawn on the metaphor of football team roles and formations to explore the balance between specialist and generalist skills in public relations.
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