Good Monday! Here's your Daily PR Brief - August 22, 2022
Read some of today's best PR and Comms industry news clips:
Why 2021 Was a Comeback Year for the PR Industry (O'Dwyer's - August 22, 2022)
Your Move, Hollywood: Are PR People Good Guys Or Bad Guys? (Forbes - August 22, 2022)
3 ways to handle your comms budget during an economic slowdown (PR Daily - August 22, 2022)
After Admitting Failures, CDC Has Long Road Ahead to Rebuild Trust (PRNEWS - August 22, 2022)
Rebecca Grant, UK CEO, BCW Global on the PRmoment Podcast (PRmoment (UK) - August 21, 2022) [PODCAST]
PR's Top Pros Talk: Ethan Rasiel (O'Dwyer's - August 19, 2022) [VIDEO]
Is It Time To Stop Using Surveys? (BLND Public Relations - August 18, 2022)
Closing the Gaps in Comms Tech (CommPro (UK) - August 22, 2022)
Meet the Media: Doug Bolduc, Managing Editor at Automotive News Europe (Bianchi Public Relations - August 22, 2022)
Ogilvy Leads 2022 Asia-Pacific SABRE Awards Finalists (PRovoke Media - August 22, 2022)
Summary Section:
Why 2021 Was a Comeback Year for the PR Industry
By Rick Gould, Managing Partner of Gould+Partners
O'Dwyer's - August 22, 2022
Gould+Partners conducts three major surveys annually: one on financial benchmarking, one on billing rates/utilization and one on industry growth. All participating firms are tracked by size and regions. All three surveys this year arrived at the same conclusion: 2021, the post-COVID year, was incredible for most PR firms. PR firms grew in each of the four size categories and in each of the ten regions tracked in Gould+Partners' annual surveys.
Your Move, Hollywood: Are PR People Good Guys Or Bad Guys?
By Curtis Sparrer, Principal at Bospar
Forbes - August 22, 2022
Public relations is an honorable profession that provides conscientious communications support across a multitude of areas that are critical to the operation of a business, as well as our larger society. In the media and popular culture, it can be pretty hard to find accurate descriptions of public relations professionals. It seems that our profession is often harshly criticized, and pop culture references don't help.
3 ways to handle your comms budget during an economic slowdown
By Sean Cassidy, President of DKC
PR Daily - August 22, 2022
Here is our advice to clients who want to seize the advantage and make smart, strategic decisions investing marketing dollars during this volatile time instead of cutting PR during an economic downturn.
After Admitting Failures, CDC Has Long Road Ahead to Rebuild Trust
By Nicole Schuman
PRNEWS - August 22, 2022
A key part of transparency is owning your mistakes. Last week the Centers for Disease Control and Prevention (CDC) admitted it came up short when the public needed it the most.
Rebecca Grant, UK CEO, BCW Global on the PRmoment Podcast [PODCAST]
PRmoment (UK) - August 21, 2022
Rebecca has one of the biggest jobs in UK PR. She heads up a team of over 200 people at BCW's London office and she led the Cohn & Wolfe London operation through the merger with Burson Masteller to a period of significant growth for what was already a big PR and comms operation.
PR's Top Pros Talk: Ethan Rasiel [VIDEO]
By Steve Barnes
O'Dwyer's - August 19, 2022
There are five behaviors that PR can impact, Lightspeed PR & Marketing CEO Ethan Rasiel tells Doug Simon. Rasiel puts those five behaviors under the acronym PIPAT (Purchase, Invest, Partner, Apply and…
Is It Time To Stop Using Surveys?
BLND Public Relations - August 18, 2022
Although surveys look like a thing of the past, as a lifestyle PR agency, we want to showcase their importance.
Closing the Gaps in Comms Tech
By Liz Finch, Head of Client Success at PRophet
CommPro (UK) - August 22, 2022
For generations, technology has shaped and revolutionized every industry imaginable, with each new era bringing greater changes than the last. The communications field is perhaps one of the greatest examples of this trend, as we've seen comms tech become deeply integrated into the day-to-day workflow of communications professionals across the globe.
Meet the Media: Doug Bolduc, Managing Editor at Automotive News Europe
By Jim Bianchi
Bianchi Public Relations - August 22, 2022
What's the top story you're working on right now? My main job is to look after all of Automotive News Europe's monthly digital products, so at any time I'm working one to two months ahead.
Ogilvy Leads 2022 Asia-Pacific SABRE Awards Finalists
PRovoke Media - August 22, 2022
Ogilvy and its clients have received more nominations for the 2022 Asia-Pacific SABRE Awards than any other firm, with 30 finalists in the Gold and Diamond categories, which recognize the best public relations campaigns of the past 18 months.
The Daily PR Brief is put together by the analysts at ITK Information Services.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.