Greetings, your Daily PR Brief is here - August 25, 2022

Read some of today's best PR and Comms industry news clips:
Why breaking the cookie mold is important in the PR business (Agility PR Solutions - August 25, 2022)
The Role Of Empathy In A Virtual-First World (Forbes - August 24, 2022)
Agencies Still Have a Role to Play in the Tech PR World (O'Dwyer's - August 24, 2022)
Video Visual Virtual Awards 2022 Winners (Ragan - August 25, 2022)
Layoffs and Communication: What NOT to Do (PRNEWS - August 24, 2022)
A Coach's Impact (HMA Public Relations - August 24, 2022)
6 Free Adobe Photoshop Alternatives in 2022 (Mention - August 24, 2022)
Starbucks Promotes AJ Jones To CCO (PRovoke Media - August 24, 2022)
6 tips to delivering a power pitch from a newsroom veteran (PR Daily - August 25, 2022)
This month in bad PR pitches: August 2022 (Muck Rack - August 25, 2022)
3 Hilarious Marketing Tips From 'The Office' (Three Girls Media - August 24, 2022)
Summary Section:
Why breaking the cookie mold is important in the PR business
By Arthur Solomon
Agility PR Solutions - August 25, 2022
I've often told people who reported to me that the way to get ahead in our profession is to differentiate yourself from the pack. There are various ways of doing so. For me it was to think outside of the box.
The Role Of Empathy In A Virtual-First World
By Ketan Pandit, Head of Marketing at Zuddl
Forbes - August 24, 2022
It is no secret that the feeling of connectedness can be harder to attain for many as the world takes steadily to the virtual domain and technology engulfs every aspect of human activity.
Agencies Still Have a Role to Play in the Tech PR World
By Kyle Austin
O'Dwyer's - August 24, 2022
As the technology market has been revalued over the last quarter and marketing costs have come under the microscope for venture-backed companies going through cutbacks and layoffs, I've heard echoes from earlier this year when big-name tech founders and communications executives recommended startups ditch their PR agencies.
Video Visual Virtual Awards 2022 Winners
Ragan - August 25, 2022
The winners of Ragan’s Video, Visual & Virtual Awards created captivating video, dazzling visual design and engaging virtual events to connect with their audiences—no matter where they were. Their powerful visuals and digital gatherings played a key role in communications success for their organizations and clients. Congratulations to this year’s amazing winners.
Layoffs and Communication: What NOT to Do
By Nicole Schuman
PRNEWS - August 24, 2022
How a company handles the communication of layoffs can have not only an impact on current and future employees, but its reputation as well.
A Coach's Impact
By Scott Hanson
HMA Public Relations - August 24, 2022
In the PR industry, there are several different ways that experienced pros can give back by coaching a student or newcomer in the field. Learn more on the importance of a great coach in this post from Scott Hanson.
6 Free Adobe Photoshop Alternatives in 2022
By Gabrielle Sadeh
Mention - August 24, 2022
Whether you're a creator working hard to cultivate your following and score sponsorship deals, or a marketer seeking to boost awareness and capture leads for your brand, social media is your battlefield, and visual content is your weapon of choice. Here are six Adobe Photoshop alternatives that will allow you to produce new and compelling visual content much faster.
Starbucks Promotes AJ Jones To CCO
By Diana Marszalek
PRovoke Media - August 24, 2022
Aranthan "AJ" Jones II has been formally named Starbucks chief communications officer after four months serving in the role on an interim basis.
6 tips to delivering a power pitch from a newsroom veteran
By Maria De Varenne
PR Daily - August 25, 2022
After nearly 35 years in journalism, I recently retired as the executive editor of a major Southeast daily and made the switch to public relations. I saw newsrooms change dramatically during my time in the business. I'm now among the PR professionals trying to respond to the new media landscape, a difficult one.
This month in bad PR pitches: August 2022
By Jessica Lawlor
Muck Rack - August 25, 2022
Here are some of the more cringeworthy tweets from journalists about the PR pitches landing in their inboxes lately.
3 Hilarious Marketing Tips From 'The Office'
By Erika Montgomery
Three Girls Media - August 24, 2022
Content marketing tips can be found in the oddest of places, even television sitcoms. Read on to discover three content marketing lessons from “The Office.”
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