Please enjoy your Tuesday Daily PR Brief - August 30, 2022
Read some of today's best PR and Comms industry news clips:
Keyboard shortcuts for PR pros (PR Daily - August 30, 2022)
Lessons From Cannes Lions 2022: Three Ways CMOs Can Work To Ignite Change (Forbes - August 30, 2022)
PR's Top Pros Talk: Heather Caouette (O'Dwyer's - August 30, 2022) [VIDEO]
Building a Trust Reservoir Long Before You Need It (PRNEWS - August 29, 2022)
How Can PR and Comms Use the 'E' to Fix ESG's Reputation? (Institute for Public Relations - August 29, 2022)
For Sensitive Subject of Job Losses, CEOs Need Sound PR Counsel (PRSay - August 30, 2022)
Creating a Company Video That Actually Tells a Story (Ishmael's Corner - The Hoffman Agency - August 30, 2022)
PR Pitches and M&A update: August 2022 (PRmoment (UK) - August 30, 2022)
AP Style in Public Relations: Top Five Tips for Press Releases (Landis Communications - August 29, 2022)
CommsTech versus PR Tech in the Court of Public Opinion (Sword and the Script Media - August 30, 2022)
Write short. Be understood (Influence (UK) - August 30, 2022)
Summary Section:
Keyboard shortcuts for PR pros
By Keenan J. Emery
PR Daily - August 30, 2022
There is no shortage of resources to help PR pros be better and faster at their jobs. Want to be a stronger writer? There are tools for that (looking at you, Grammarly). Want to improve your public speaking skills? There's no shortage of advice. Want to manage your time better? There's an app for that.
Lessons From Cannes Lions 2022: Three Ways CMOs Can Work To Ignite Change
By Anthony Kennedy, Head of Communications at ION
Forbes - August 30, 2022
The aim of the campaigns we build and the work we produce should be to create positive change.
PR's Top Pros Talk: Heather Caouette [VIDEO]
By Steve Barnes
O'Dwyer's - August 30, 2022
As marketing and communications director at digital health prescribing platform Xealth, Heather Caouette is on the front lines of getting the message about the latest developments in healthcare technology out to consumers.
Building a Trust Reservoir Long Before You Need It
By Dustin Siggins
PRNEWS - August 29, 2022
When a company does right by customers for years, it builds a large trust bank. That reputation reserve can help during difficult times.
How Can PR and Comms Use the 'E' to Fix ESG's Reputation?
By Emily Flamme
Institute for Public Relations - August 29, 2022
As a blend of three words, environmental, social and governance, ESG's reputation is now tainted. Those three letters have now transformed into shorthand for much hype and no actual impact, as their collection of objectives provides no unified and coherent guide for investors and companies.
For Sensitive Subject of Job Losses, CEOs Need Sound PR Counsel
By Merrie Spaeth
PRSay - August 30, 2022
"Layoffs leave staff in shock," read a recent headline in the Dallas Morning News. I arrived in Dallas in the mid-1980s, just as the city's three biggest industries — real estate, banking, and oil and gas — were entering historic downturns. At the time, North Texas was suffering its first widespread layoffs.
Creating a Company Video That Actually Tells a Story
Ishmael's Corner - The Hoffman Agency - August 30, 2022
Company videos often fall into the "me, me and here's more about me" trap. This Philz Coffee video delivers a story with a pinch of levity.
PR Pitches and M&A update: August 2022
By Ben Smith
PRmoment (UK) - August 30, 2022
Here's the latest of our bonus pod series where I chat to Andrew Bloch about PR Pitches and merger & acquisition trends in the UK PR scene.
AP Style in Public Relations: Top Five Tips for Press Releases
By Diana G. Haven
Landis Communications - August 29, 2022
AP Style is so widely used that not doing so may jeopardize your brand’s reputation with the media and other key audiences and affect your company’s overall credibility.
CommsTech versus PR Tech in the Court of Public Opinion
By Frank Strong
Sword and the Script Media - August 30, 2022
New York, California, Texas and Florida don’t agree on much but they are more likely to use the term “PR Tech” as opposed to “CommTech.”
Write short. Be understood
By Jim Connolly
Influence (UK) - August 30, 2022
As you'll know if you've followed my work for a while, I'm an advocate of learning how to write short. (Roy Peter Clark introduced the phrase to me). It's not for everything you write. Just for those times when space is limited or you want to get an extremely focused message across. Here are some specific examples, where writing short is essential.
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