Good Tuesday! Here is your Daily PR Brief - September 6, 2022
Read some of today's best PR and Comms industry news clips:
No Agency Is Immune From A Reputation Crisis (Forbes - September 6, 2022)
The TikTok explosion and other digital trends revealed by latest PRCA study (PRmoment (UK) - September 6, 2022)
Here's What Meta Says Is In Your Newsfeed (Orca Communications - September 2, 2022)
PR lessons learned from the Justice Department's search of Mar-a-Lago (Agility PR Solutions - September 6, 2022)
Brands Capturing the Audience With Strategic PR "Stunts" (Axia Public Relations - September 3, 2022)
Make Your Next Presentation More Effective: Tips From A Los Angeles Public Relations Agency (BLND Public Relations - September 1, 2022)
10 principles for better ESG storytelling (Media First (UK) - September 6, 2022)
Webinar recap: What PR pros are earning in 2022 (Muck Rack - September 6, 2022)
PR and research – could we do better? (Influence (UK) - September 6, 2022)
Why Part of Georgia-Pacific's Social Media Team Sits within Communication (PRNEWS - September 2, 2022)
Summary Section:
No Agency Is Immune From A Reputation Crisis
By Andy Gilman, President & CEO CommCore Consulting Group
Forbes - September 6, 2022
Leadership requires learning about the different types of crises, as well as planning and investing in prevention and response.
The TikTok explosion and other digital trends revealed by latest PRCA study
By Candace Kuss, Digital Group Co-chair at PRCA
PRmoment (UK) - September 6, 2022
With digital media such an integrated part of our lives - both personally and professionally - it is smart to survey how social platforms are used in PR. This is the ninth year the PRCA has published the Digital PR and Communications Report.
Here's What Meta Says Is In Your Newsfeed
By Amanda Green
Orca Communications - September 2, 2022
Meta has a website labeled as its "Transparency Center." It's a place where the social media/tech conglomerate issues report to tell its users what the company is up to in terms of privacy, data, etc.
PR lessons learned from the Justice Department's search of Mar-a-Lago
By Arthur Solomon
Agility PR Solutions - September 6, 2022
For decades I've been telling PR agency people that they can learn a lot about media relations by paying close attention to the political scene. Why do I know that is true? Because my first job in our business was with a political PR firm, where I worked on local, statewide and presidential campaigns.
Brands Capturing the Audience With Strategic PR "Stunts"
By Jason Mudd
Axia Public Relations - September 3, 2022
PR "stunts" have somewhat of a bad reputation around them. However, a disruptive campaign that's wildly creative has shown time and again just how powerful it can be for generating buzz. Here, we'll look at two examples from brands relying on the concept of stunt marketing to explode visibility even beyond their traditional audience.
Make Your Next Presentation More Effective: Tips From A Los Angeles Public Relations Agency
BLND Public Relations - September 1, 2022
As a Los Angeles public relations agency, here are our recommendations on how you can make your next presentation more impactful.
10 principles for better ESG storytelling
By Adam Fisher
Media First (UK) - September 6, 2022
Customers, potential customers, partners, employees and investors want to align themselves with brands willing to discuss and tackle environmental and social issues and try to improve an ever-changing world. To help answer some of the questions surrounding the subject, the latest masterclass for members of The Media Team Academy looked at all things ESG.
Webinar recap: What PR pros are earning in 2022
By Kristen Dunleavy
Muck Rack - September 6, 2022
Here are the top takeaways from Muck Rack’s webinar and panel discussion on the 2022 State of PR Salaries report, looking at pay, hours and PR budgets.
PR and research – could we do better?
By Anna Pedroza
Influence (UK) - September 6, 2022
This difference between researchers and PRs can lead to missed opportunities for communicating interesting research and waste resources, so isn't it time we tried to do things better?
Why Part of Georgia-Pacific's Social Media Team Sits within Communication
By Erika Bradbury
PRNEWS - September 2, 2022
In this interview, Emily Schwarz, senior manager, corporate communications at Georgia-Pacific (GP), discusses social media's role in political-societal issues and how social is organized at the company.
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