Good day! Read your Daily PR Brief - September 8, 2022
Read some of today's best PR and Comms industry news clips:
How PR pros can thrive in the wake of Google's new search update (Agility PR Solutions - September 8, 2022)
Why B2B Companies Should Speak To Consumers If They Aim To Get Their Message Across (Forbes - September 8, 2022)
A Playbook for Breaking Through in Sports PR (O'Dwyer's - September 6, 2022)
6 tips for better emails (PR Daily - September 6, 2022)
How Organizations Can Leverage Their Values and Why They Should (PRNEWS - September 8, 2022)
Good Crisis Communications Is Having A Plan For When You Don't Have A Plan (Forbes - September 7, 2022)
7 ways you can improve your body language now (Media First (UK) - September 8, 2022)
Ogilvy Global CEO Andy Main Stepping Down (PRovoke Media - September 7, 2022)
The Unchosen (Influence (UK) - September 8, 2022)
What Are the AP Style Updates for 2022? (HMA Public Relations - September 8, 2022)
Summary Section:
How PR pros can thrive in the wake of Google's new search update
By Rebecca Barnatt-Smith
Agility PR Solutions - September 8, 2022
It's a known fact that both PR and SEO go hand in hand with each other. As PR teams generate content on a wide scale, reaching a diverse, global demographic continues to be a trying task. In a new era of backlinking, search engine optimization and a focus on user experience, creating successful content now relies on Google's algorithmic ranking system.
Why B2B Companies Should Speak To Consumers If They Aim To Get Their Message Across
By Jeff Schmitz, Chief Human Resources & Marketing Officer, Zebra Technologies
Forbes - September 8, 2022
Business leaders and front-line workers are people who just want to connect with and learn from other people.
A Playbook for Breaking Through in Sports PR
By Jonathan Pocius
O'Dwyer's - September 6, 2022
A look inside the huddle on how comms teams can come up with winning game plans for clients in a rapidly changing sports landscape.
6 tips for better emails
By Aaron Wittersheim
PR Daily - September 6, 2022
In the year 2020, the global email marketing revenue was $7.5 billion . By 2023, this number is predicted to breach $10 billion. Currently, businesses can expect an average return on investment (ROI) of $45 for every ad dollar spent on email marketing. Get an edge up on your competition today by understanding this current environment. Below are six tips for better email.
How Organizations Can Leverage Their Values and Why They Should
By Nicki Gibbs
PRNEWS - September 8, 2022
In today's difficult labor market, some employees can choose where they work. Most will seek companies with values similar to their own.
Good Crisis Communications Is Having A Plan For When You Don't Have A Plan
By Arleigh Vasconcellos, Founder and Managing Director at The Agency
Forbes - September 7, 2022
A well-thought-out crisis management plan can help you reduce the noise around a situation and take control of the narrative.
7 ways you can improve your body language now
By Adam Fisher
Media First (UK) - September 8, 2022
Communication is made up of more than the words we use. Experts believe that between 70 and 93 percent of all communication is non-verbal.
Ogilvy Global CEO Andy Main Stepping Down
By Diana Marszalek
PRovoke Media - September 7, 2022
Andy Main will be stepping down as Ogilvy's global CEO and will be succeeded by global president Devika Bulchandani.
The Unchosen
By Stewart Williams
Influence (UK) - September 8, 2022
You can't win 'em all, clearly. Even the ones you do win! So what happens to all that fantastic work? Internally, we've always shared the work we loved creating, whether or not it made it across the finish line. But we think that work deserves a little more than a few excitable GIFs on an email chain.
What Are the AP Style Updates for 2022?
By Alison Bailin
HMA Public Relations - September 8, 2022
The AP Stylebook has released the latest updates for news writing in 2022. Read more as Alison Bailin shares some of the recent modifications.
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