Hello! Please enjoy your Friday Daily PR Brief - September 9, 2022
Read some of today's best PR and Comms industry news clips:
How to talk to the C-Suite about Public Relations (Remote PR Jobs - September 1, 2022)
Google Search Overhaul: What Does It Mean For PR? (Forbes - September 9, 2022)
PR Daily's Top Agencies Awards Spotlight: Dittoe Public Relations shines with LGBT campaign (PR Daily - September 9, 2022)
Amid 'Great Resignation,' Some Stay as 'Quiet Quitters' (PRSay - September 9, 2022)
How to Keep Minority-Owned Agencies From Disappearing (Spin Sucks - September 8, 2022)
PR in a recession: How to prepare (PRmoment (UK) - September 9, 2022)
Exploring how AI can be used in public relations (Agility PR Solutions - September 9, 2022)
PR Start-up: How to prevent greenwashing (Influence (UK) - September 8, 2022)
Hey, P.R. Pro! Should You Still Claim Credit When a Reporter Goes Around You? (The Jonathan Rick Group - September 9, 2022)
Social Media Customer Service Pitfalls and How to Avoid Them (Mention - September 9, 2022)
Three Things I've Learned...Liz Kaplow (PRovoke Media - September 9, 2022)
Summary Section:
How to talk to the C-Suite about Public Relations
Remote PR Jobs - September 1, 2022
The majority of PR professionals will tell you: public relations can be difficult to explain to the c-suite, or other business executives. It's often nuanced, layered with soft skills, and doesn't always have the most linear measurement to track progress. The frustrating part is that it does have the capacity to create massive business impact.
Google Search Overhaul: What Does It Mean For PR?
By Lis Anderson, Founder and Director at PR consultancy AMBITIOUS
Forbes - September 9, 2022
For businesses implementing content marketing strategies and working with SEO and PR agencies, the new changes to Google have both immediate and longer-term ramifications.
PR Daily's Top Agencies Awards Spotlight: Dittoe Public Relations shines with LGBT campaign
By Megan CrouseSept. 9, 2022
PR Daily - September 9, 2022
Dittoe shone in 2021 with campaigns like Not Another Second.
Amid 'Great Resignation,' Some Stay as 'Quiet Quitters'
PRSay - September 9, 2022
Disengaged employees dubbed "quiet quitters" now constitute at least 50 percent of the U.S. workforce, new Gallup research finds. The trend, which see millions of people meeting only their minimum job descriptions and feeling psychologically detached from their work, has gained steam on social media.
How to Keep Minority-Owned Agencies From Disappearing
By Jeff Meade
Spin Sucks - September 8, 2022
There is a great danger of minority-owned businesses being folded up into white-dominated spaces. Jeff Meade explains how we can prevent this.
PR in a recession: How to prepare
By Daney Parker
PRmoment (UK) - September 9, 2022
Remember the good old days of lockdowns and face masks? Some people are wishing those days were back as the future economic situation looks so grim. But PR is known for its resilience and the following professionals describe how the industry can buckle up for the stormy ride ahead.
Exploring how AI can be used in public relations
By Jared Jaureguy
Agility PR Solutions - September 9, 2022
The value of a strong, successful public relations campaign cannot be understated. When a company or brand invests in an organized set of activities whose aim is to build a loyal, ever-expanding client base, targeted goals, such as sales quotas, can be met more easily. Artificial intelligence is being used with increasing frequency in the field of public relations.
PR Start-up: How to prevent greenwashing
By Elizabeth Maclean and Mike Evans
Influence (UK) - September 8, 2022
There is no doubt that climate change is here and we all feel the urgency to act as we see its effects daily. Those that had the foresight to understand the consequences of a lack of action on climate change would be justified in saying: "I told you so", but they have thus far shown restraint, content that it tops the international agenda. And whilst it should remain agenda topping, it places demands on organisations and their communications practitioners to demonstrate what they are doing to make a difference as we see the 'E' in Environmental Social and Governance (ESG) becoming dominant.
Hey, P.R. Pro! Should You Still Claim Credit When a Reporter Goes Around You?
By Jonathan Rick
The Jonathan Rick Group - September 9, 2022
If you do public relations (P.R.), there's a good chance you've encountered a version of the following story: You pitch a client to a reporter. You don't hear back. Then, months or even a year later, that same reporter contacts your client directly. The result: A prominent and positive profile that you seemingly played no part in.
Social Media Customer Service Pitfalls and How to Avoid Them
By Michael Podolsky
Mention - September 9, 2022
Most companies tend to make these common social media customer service mistakes. Here are seven tips to avoid making them.
Three Things I've Learned...Liz Kaplow
PRovoke Media - September 9, 2022
Liz Kaplow, the founder of New York agency Kaplow, shares the key lessons she has learned since the pandemic began.
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