Greetings! Check out today's Daily PR Brief - September 12, 2022
Read some of today's best PR and Comms industry news clips:
PR Realities You Won't Find in Communication School Textbooks (PRNEWS - September 12, 2022)
Environmental Action And Social Justice Are Becoming Currency In PR (Forbes - September 12, 2022)
PR's Top Pros Talk: David Zapata (O'Dwyer's - September 9, 2022) [VIDEO]
Why research is PR's secret sauce (PR Daily - September 12, 2022)
The Most Attention-Getting Press Releases From August 2022 (Cision Media Research - September 9, 2022)
How to Pitch PR to C-Suite Leadership (PRGN - September 12, 2022)
5 ways technology is changing the PR industry (Agility PR Solutions - September 9, 2022)
PR Masters Series Podcast, Episode #66 – Robert L. Dilenschneider, Founder and Principal of The Dilenschneider Group (CommPro (UK) - September 11, 2022) [PODCAST]
Unconventional paths to PR: How did we all get here? (Ishmael's Corner - The Hoffman Agency - September 9, 2022)
Edelman Appoints New Middle East Chairman (PRovoke Media - September 12, 2022)
Summary Section:
PR Realities You Won't Find in Communication School Textbooks
By Arthur Solomon
PRNEWS - September 12, 2022
PR is founded on a collection of concepts. Many are included in school and college textbooks. Our writer offers some you won't find in texts.
Environmental Action And Social Justice Are Becoming Currency In PR
By Melanie Marten
Forbes - September 12, 2022
In the near future, I believe the most relevant PR news will be about the environmental or social justice aspects of product launches or corporate news. In other words, social and environmental impact insights are the new currency for achieving press coverage. Corporate leaders and PR professionals must take this into account to stay relevant.
PR's Top Pros Talk: David Zapata [VIDEO]
By Steve Barnes
O'Dwyer's - September 9, 2022
"When you're pitching things you're more passionate about, your win rates are higher and your work is better," Zapwater Communications tells Doug Simon.
Why research is PR's secret sauce
By Katie Miserany
PR Daily - September 12, 2022
We all know journalists are a skeptical bunch. They get dozens — if not hundreds — of pitches from PR people every day promising a "great story" that will "really resonate with your audience," though those leads hardly ever pan out. Why? Because our PR pitches often miss that little extra something that indicates the news we are sharing really will resonate outside the four walls of our organization.
The Most Attention-Getting Press Releases From August 2022
By Glenn Frates
Cision Media Research - September 9, 2022
Take a look at some of the highest performing press releases from the last month and consider which tactics they're using that you can apply to – and use to enhance – your own press release strategy.
How to Pitch PR to C-Suite Leadership
By Amanda Hill, Principal, Three Box Strategic Communications
PRGN - September 12, 2022
Marketing and PR can be useful strategic tools in enduring times, such as a recession. Here's how to leverage them for success.
5 ways technology is changing the PR industry
By Hazel Raoult
Agility PR Solutions - September 9, 2022
With new technological advances always around the corner, the PR industry is constantly evolving. Public relations now predominantly happen in the digital space.
PR Masters Series Podcast, Episode #66 – Robert L. Dilenschneider, Founder and Principal of The Dilenschneider Group [PODCAST]
CommPro (UK) - September 11, 2022
Today's special guest is Robert L. Dilenschneider, Founder and Principal of The Dilenschneider Group. Robert L. Dilenschneider formed The Dilenschneider Group in October, 1991. Headquartered in New York and Chicago, the Firm provides strategic advice and counsel to Fortune 500 companies and leading families and individuals around the world, with experience in fields ranging from mergers and acquisitions and crisis communications to marketing, government affairs and international media.
Unconventional paths to PR: How did we all get here?
Ishmael's Corner - The Hoffman Agency - September 9, 2022
The Hoffman Europe PR team shares the stories of their diverse backgrounds and their paths to B2B tech public relations.
Edelman Appoints New Middle East Chairman
By Maja Pawinska Sims
PRovoke Media - September 12, 2022
Edelman has appointed senior Emirati business leader Tariq Bin Hendi as its Middle East chairman, to support the firm's growth plans across the region and provide strategic counsel to regional chief executive Omar Qirem.
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