Greetings! Here's your Wednesday Daily PR Brief - September 21, 2022
Read some of today's best PR and Comms industry news clips:
Patagonia Owner's Giveaway Can Make Climate Change a Local Issue (PRNEWS - September 20, 2022)
AI And ML Have The Potential To Revolutionize How CMOs Conduct Campaigns (Forbes - September 21, 2022)
How PR can help journalism survive (PR Daily - September 21, 2022)
Beyond Meat Suffers Worst PR Nightmare (O'Dwyer's - September 20, 2022)
6 Actual Reasons A PR Agency Passed On Representing You (Forbes - September 21, 2022)
Top tips for comms professionals battling parental guilt (PRmoment (UK) - September 21, 2022)
New study: 2022 paints a different picture for agency new business—here are the challenges (Agility PR Solutions - September 20, 2022)
From Eternity to Here (Commpro - September 20, 2022)
Is it time to give up on grammar once and for all? (Arik Hanson - September 21, 2022)
The body language lessons you need to learn from our latest masterclass (Media First (UK) - September 21, 2022)
How to choose a media database (Muck Rack - September 21, 2022)
UN Secretary-General Condemns PR's Work For Big Oil (PRovoke Media - September 20, 2022)
Summary Section:
Patagonia Owner's Giveaway Can Make Climate Change a Local Issue
PRNEWS - September 20, 2022
A key component of the Patagonia giveaway is that the brand can make climate a local and more relatable issue, our author argues.
AI And ML Have The Potential To Revolutionize How CMOs Conduct Campaigns
By Anthony Kennedy, Head of Communications at ION
Forbes - September 21, 2022
We need to view AI as a peer, assistant or even muse, not a threat.
How PR can help journalism survive
By Tina McCorkindale and Mark Weiner
PR Daily - September 21, 2022
It's a tough world out there for journalists -- but PR pros can help.
Beyond Meat Suffers Worst PR Nightmare
By Kevin McCauley
O'Dwyer's - September 20, 2022
Beyond Meat has suffered just about the worst PR disaster that could hit a company that makes plant-based meat products.
6 Actual Reasons A PR Agency Passed On Representing You
By Beck Bamberger, Founder of BAM and OnePitch
Forbes - September 21, 2022
Unfortunately, a great agency may not have the bandwidth or accountability to tell you why they gave your business the polite pass. Here are our top reasons.
Top tips for comms professionals battling parental guilt
By Katy Bloomfield, Managing Director at Definition
PRmoment (UK) - September 21, 2022
Returning to work as a parent is still a big adjustment - here's some advice that may help
New study: 2022 paints a different picture for agency new business—here are the challenges
By Richard Carufel
Agility PR Solutions - September 20, 2022
The previous two years saw many small and mid-sized agencies growing or regaining lost growth from the previous year, but this year finds agencies with a more challenging landscape, according to newly released research from marketing-focused outsourced business development firm RSW/US.
From Eternity to Here
By Richard Levick
Commpro - September 20, 2022
The endless fields of amber grain. Valhalla so far in the distance it is, we are sure, just shy of eternity. Mortality, we have decided, is not for us. “Heaven can wait.”
Is it time to give up on grammar once and for all?
Arik Hanson - September 21, 2022
It might be time, right? You don't want to admit it. I don't want to admit it. But it might be time to give up on grammar.
The body language lessons you need to learn from our latest masterclass
By Adam Fisher
Media First (UK) - September 21, 2022
People make a decision about you in four seconds. They will decide whether you are a waste of their time, whether you are a threat, or whether you are important.
How to choose a media database
By Kristen Dunleavy
Muck Rack - September 21, 2022
A media database is crucial for PR pros. This guide will help you make an informed choice for PR software that optimizes your workflow and delivers the best ROI.
UN Secretary-General Condemns PR's Work For Big Oil
By Diana Marszalek
PRovoke Media - September 20, 2022
UN Secretary-General António Guterres called on world leaders Tuesday to tax fossil fuel companies and their supporters, including PR firms.
The Daily PR Brief is put together by the analysts at ITK Information Services.
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All reports made with the help of Report Mule.