Good Thursday! Here's' your Daily PR Brief - September 22, 2022

Read some of today's best PR and Comms industry news clips:
3 Streaming Trends PR Pros Should Watch (Crenshaw Communications - September 22, 2022)
US Blew its COVID-19 PR (O'Dwyer's - September 21, 2022)
PRNEWS Discusses Hispanic Heritage Month and Communication (PRNEWS - September 21, 2022) [VIDEO]
Tempted to Look the Other Way? (PRSay - September 21, 2022)
How B2C Marketers Can Use a B2B Content Marketing Approach (Spin Sucks - September 22, 2022)
PR pros want to change the future of their field—how AI can improve journalist relationships (Agility PR Solutions - September 21, 2022)
How conflict can add news value to your brand's story (Axia Public Relations - September 22, 2022)
3 Tips for Personalizing Your Comms to Meet Employees Where They Are (Commpro - September 19, 2022)
Marketing To The 'Hidden' Decision Makers (Forbes - September 22, 2022)
How to be a good interview source: 7 tips journalists want you to know (Muck Rack - September 22, 2022)
A Continued Conversation On A Company's Purpose — In Light Of A Potential Economic Downturn (PRovoke Media - September 20, 2022) [VIDEO]

Summary Section:
3 Streaming Trends PR Pros Should Watch
By Caty Posey
Crenshaw Communications - September 22, 2022
Streaming is hot in the adtech world right now. Check out three trends PR pros should keep a watch on.
US Blew its COVID-19 PR
By Kevin McCauley
O'Dwyer's - September 21, 2022
Lessons (hopefully) learned. Francis Collins, former director of the National Institutes of Health, said the biggest PR mistake made during the COVID-19 pandemic was the failure of health officials to communicate the ever-changing science behind the recommendations made to fight the disease.
PRNEWS Discusses Hispanic Heritage Month and Communication [VIDEO]
By Nicole Schuman
PRNEWS - September 21, 2022
PRNEWS welcomed Sonia Diaz, president, Hispanic PR Association (HPRA), to celebrate Hispanic Heritage Month 2022.
Tempted to Look the Other Way?
By Meredith Libbey
PRSay - September 21, 2022
When we become PRSA members, we agree to follow the association’s Code of Ethics, which includes the values of advocacy, honesty, expertise, independence, loyalty and fairness. Turning a blind eye to a questionable situation contradicts those values.
How B2C Marketers Can Use a B2B Content Marketing Approach
By Becky Ruyle, VP of marketing at Influence & Co.
Spin Sucks - September 22, 2022
Over the past several years, the line between B2B and B2C marketing has blurred. Becky Ruyle outlines three specific tactics B2C marketers should borrow.
PR pros want to change the future of their field—how AI can improve journalist relationships
By Richard Carufel
Agility PR Solutions - September 21, 2022
New research from AI-driven PR pitch platform PRophet reveals that the vast majority of public relations professionals (94 percent) want to be a part of changing the future of their field—and over nine in 10 (92 percent) believe AI has the potential to transform the way PR is conducted.
How conflict can add news value to your brand's story
By Jacob Richey
Axia Public Relations - September 22, 2022
See how conflict can make your story more appealing to journalists when pitching your company's stories to the media.
3 Tips for Personalizing Your Comms to Meet Employees Where They Are
By Sean Devlin
Commpro - September 19, 2022
While apps like Zoom and Slack allow you to now virtually congregate with your teams and move business forward even when you aren't physically together, behind each computer screen is a work arrangement that can vary greatly from employee to employee.
Marketing To The 'Hidden' Decision Makers
By Chris Wallace, President of InnerView
Forbes - September 22, 2022
While the consumer makes the final decision, they often look to an “expert” to help them narrow down their choices and recommend products that will work for their needs.
How to be a good interview source: 7 tips journalists want you to know
By Carson Kohler
Muck Rack - September 22, 2022
If you land an interview with a journalist for a client or company spokesperson, it's your job to ensure they walk into the interview feeling prepared and confident. They may try to over prepare, writing down each talking point word for word. This can lead to still, boring quotes—or even cause a journalist to toss the interview. On the other hand, they may not prepare enough, leaving you with a PR mess to clean up.
A Continued Conversation On A Company's Purpose — In Light Of A Potential Economic Downturn [VIDEO]
PRovoke Media - September 20, 2022
James Wright, global CEO of Red Havas, and Renee Connolly, chief diversity, equity & inclusion officer, and head of innovation HR engagement & inclusion at Merck KGaA, discuss the importance of keeping companies accountable to their purpose-related promises, and the intersection of professional and personal purpose.
The Daily PR Brief is put together by the analysts at ITK Information Services.
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