Good Monday, your Daily PR Brief is here - September 26, 2022
Read some of today's best PR and Comms industry news clips:
How to do agency positioning like a pro (Agility PR Solutions - September 26, 2022)
12 Communications Strategies Creators Can Use To Market Their Brand (Forbes - September 26, 2022)
PR's Top Pros Talk: Lauren Lawson-Zilai (O'Dwyer's - September 26, 2022) [VIDEO]
Advice from Walgreens' Fraser Engerman: You should practice your elevator speech (PR Daily - September 23, 2022)
Johna Burke of AMEC to Receive the Institute for Public Relations Jack Felton Medal for Lifetime Achievement Award (Institute for Public Relations - September 15, 2022)
"Brands Are Shockingly Ill-Equipped To Genuinely Manifest Anything Around Sustainability" (PRovoke Media - September 23, 2022)
Team Building in a Work-From-Home Environment (Remote PR Jobs - June 16, 2022)
How to Build Successful Communications Plans for 2023 (PRGN - September 26, 2022)
Public Relations Research Tips You Probably Misse (BLND Public Relations - September 22, 2022)
Emotional Intelligence in Social Media Marketing (Cicero & Bernay - September 26, 2022)
Podcasting as a PR Tool (CommPro (UK) - September 26, 2022)
Summary Section:
How to do agency positioning like a pro
By Gerard D'Onofrio
Agility PR Solutions - September 26, 2022
Positioning is a vital skill for the agency that wants to get ahead. Agency positioning can mean the difference between fast growth, and sinking into obscurity.
12 Communications Strategies Creators Can Use To Market Their Brand
By Forbes Communications Council
Forbes - September 26, 2022
From using visual communication to creating content with emotion, creators have different strategies that can market their brand appropriately.
PR's Top Pros Talk: Lauren Lawson-Zilai [VIDEO]
By Steve Barnes
O'Dwyer's - September 26, 2022
Shatterproof, a national, nonprofit organization, focuses on "reversing the addiction crisis, which is a public health crisis right now," says Lauren Lawson-Zilai, the organization's senior director of media and public relations.
Advice from Walgreens' Fraser Engerman: You should practice your elevator speech
By Jon Minnick
PR Daily - September 23, 2022
Especially in times of crisis, it's critical that internal, external and executive communications teams collaborate to keep everyone informed and engaged. Walgreens demonstrated the importance of this interaction during the pandemic and helped reset the brand for future success. Recently, we caught up with Fraser Engerman, senior director of external relations at Walgreens, who led that charge, to ask him a few questions.
Johna Burke of AMEC to Receive the Institute for Public Relations Jack Felton Medal for Lifetime Achievement Award
By Emily Flamme
Institute for Public Relations - September 15, 2022
The Institute for Public Relations will award the 2022 IPR Jack Felton Medal for Lifetime Achievement Award to Johna Burke, Global Managing Director of the International Association for Measurement and Evaluation of Communication.
"Brands Are Shockingly Ill-Equipped To Genuinely Manifest Anything Around Sustainability"
By Maja Pawinska Sims
PRovoke Media - September 23, 2022
Speakers at the One Question event in London discussed the role of communications in educating consumers about big societal issues.
Team Building in a Work-From-Home Environment
Remote PR Jobs - June 16, 2022
Work from home with a Remote PR Jobs. We have perfected the art of remote work and we love helping companies build stronger teams.
How to Build Successful Communications Plans for 2023
By Valentina Giacaman
PRGN - September 26, 2022
Read our seven simple steps and tactics to build winning communications plans in a fundamentally new social and communications environment.
Public Relations Research Tips You Probably Misse
BLND Public Relations - September 22, 2022
One of the most critical phases of public relations is research. Research allows you to understand your client better and follow industry trends that can apply to your team/client.
Emotional Intelligence in Social Media Marketing
By Andrey Demiyanov
Cicero & Bernay - September 26, 2022
In my last blog post, I talked about the importance of connection and storytelling in social media marketing. In this blog, as a continuation, I will dive deeper into the ins and outs of emotional intelligence on social media.
Podcasting as a PR Tool
By Mike Paffman, CEO, VIRGO PR
CommPro (UK) - September 26, 2022
Anybody who has access to equipment like a microphone, membership to a podcasting platform, and a recording software can create content for a podcast. With the recent growth in the popularity of podcasts, PR practitioners can use it as a toll to connect the target audience of a business with its products and services. Given below are ways.
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