Hello, peruse your Tuesday Daily PR Brief - September 27, 2022
Read some of today's best PR and Comms industry news clips:
The importance of aligning ESG goals and comms strategy (PR Week Global - September 26, 2022)
Using the DEPTH model to decide when and how to take a stand - Ragan Communications (Ragan Communications - September 27, 2022)
Clyde Group's First President/COO Emphasizes Relationships, Listening (PRNEWS - September 26, 2022)
How to Close the Praise Deficit Between Men and Women (Spin Sucks - September 27, 2022)
Concealing the horrible truth in media interviews – how to cover up (with makeup) (PRmoment (UK) - September 27, 2022)
13 biggest trends and takeaways from Ragan and PR Daily's Social Media Conference (PR Daily - September 27, 2022)
The myth of earned media: 5 reasons why content marketing fails (Agility PR Solutions - September 27, 2022)
What PR pros need to know about spear-phishing and cybersecurity awareness (Axia Public Relations - September 27, 2022)
Ethically Deploying AI in Public Relations: A Quick Take on Comms Tech, Ethics and Data Privacy (CommPro (UK) - September 26, 2022)
Better Ways to Spend a Little Slice of the B2B Marketing Budget Designated for Display Ads (Sword and the Script - September 27, 2022)
Summary Section:
The importance of aligning ESG goals and comms strategy
By Sam Follett
PR Week Global - September 26, 2022
ESG is generating a huge amount of interest, with the media hungry for stories. But companies looking to make a splash must carefully consider ESG goals and comms strategy.
Using the DEPTH model to decide when and how to take a stand - Ragan Communications
By Janet M. Stovall and Kim Clark
Ragan Communications - September 27, 2022
Audiences know authentic messaging when they hear it, and some in particular (looking at you, Gen Z) are relentless in their critiques of corporate response. Corporate communications on social justice issues should be intentional, authentic, and executed only after setting and satisfying strategic criteria for response. That's the right way to step in. The wrong way to step in is by making statements just to avoid being accused of silence (because sometimes silence is golden).
Clyde Group's First President/COO Emphasizes Relationships, Listening
By Seth Arenstein
PRNEWS - September 26, 2022
In an exclusive interview on his first day of work, Clyde Group's first president/COO Michael O'Mara emphasizes relationships and listening.
How to Close the Praise Deficit Between Men and Women
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - September 27, 2022
There is a praise deficit in the work world and, without the same kind of constructive feedback, women miss out on a critical opportunity to learn and grow.
Concealing the horrible truth in media interviews – how to cover up (with makeup)
By Kenny Campbell, Co-Founder of Pepshop
PRmoment (UK) - September 27, 2022
When we've worked hard to shoe-horn our key messages into an interview, answered all the questions we can and skipped around the ones we can't, it really sucks when the thing people pick up on is that Wilkinson Sword slash on the chin.
13 biggest trends and takeaways from Ragan and PR Daily's Social Media Conference
By Allison Carter
PR Daily - September 27, 2022
While it's impossible to summarize all the insights shared over the course of the conference, several themes emerged across sessions. Whether you were able to be in the room or not, these are some of the biggest trends, concepts and ideas in social media you should keep in mind moving forward.
The myth of earned media: 5 reasons why content marketing fails
By Kelly Moser
Agility PR Solutions - September 27, 2022
Content marketing is a critical tool in your marketing arsenal. And the numbers don't lie. The 2022 State of Content Marketing report shows that 97 percent of businesses already incorporate content marketing into their marketing strategy. Therefore, the internet is filled with a black hole of content. More than we can ever hope to consume in a lifetime. But not all content is created equal. How do you stand out from the masses?
What PR pros need to know about spear-phishing and cybersecurity awareness
By Bre Chamley
Axia Public Relations - September 27, 2022
Learn what spear-phishing is, how it works, and what you can do to prevent you and other PR experts from becoming a victim of it.
Ethically Deploying AI in Public Relations: A Quick Take on Comms Tech, Ethics and Data Privacy
By Aaron Kwittken, Founder and CEO of PRophet and President, PRSA-New York
CommPro (UK) - September 26, 2022
In a recent survey, created in partnership between PRophet and The Harris Poll, we found that data privacy is a key concern for 84% of PR professionals, yet the overall understanding of the information stored by PR tech platforms is low.
Better Ways to Spend a Little Slice of the B2B Marketing Budget Designated for Display Ads
By Frank Strong
Sword and the Script - September 27, 2022
Numbers like these from eMarketer make my head explode: "US B2B display ad spending on LinkedIn will total $3.01 billion in 2022 and grow to $4.56 billion by 2024." Why? Display ads are notoriously weak performers.
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