Hi, your Thursday Daily PR Brief is here - September 29, 2022
Read some of today's best PR and Comms industry news clips:
What Web3 and the Metaverse Mean For Brands and PR Pros (Rolling Stone - September 29, 2022)
How To Build A Strong Crisis Communications Culture (Forbes - September 28, 2022)
Building agency-deep expertise across discplines (PR Daily - September 29, 2022)
3 Steps to Leverage the Creator Economy for Your Brand (Spin Sucks - September 29, 2022)
Good and Bad PR: The worst week ever for the UK Government? Much better for Nasa, Greggs and (red) squirrels! (PRmoment (UK) - September 29, 2022)
In PR Or Elite Sports, Cultures That Support Mental Health (Amendola Communications - September 28, 2022)
How to Become A Better Informed Voter, With An Important Lesson For People Working in Public Relations (Commpro - September 28, 2022)
When Should I Send This Pitch? (HMA Public Relations - September 29, 2022)
Mental health in PR - Small steps that will make a big difference (Influence (UK) - September 26, 2022)
Politics & Business: Electing When to Take A Stand (PRovoke Media - September 29, 2022)
Shift the Conversation Around Quiet Quitting (Tribe, Inc. - September 29, 2022)
Summary Section:
What Web3 and the Metaverse Mean For Brands and PR Pros
By Nicole Rodrigues
Rolling Stone - September 29, 2022
Agency owners and leadership teams must stay ahead of current marketing, media and tech trends to find the best ways to serve and satisfy clients. The developing metaverse has presented a unique opportunity for communications professionals, given that Web3 technology is still in its nascent stage.
How To Build A Strong Crisis Communications Culture
By Donna Itzoe, Senior Vice President of Communications and Marketing at Global Medical Response
Forbes - September 28, 2022
Whether they're man-made, natural or reputational, communicators are integral to any crisis situation in your company or the organizations you support.
Building agency-deep expertise across discplines
By Chris Bretschger
PR Daily - September 29, 2022
As the economy lurches back into a semblance of normalcy, marketing agencies are focusing on a full-service suite of offerings to help brands regain their footing amid all the noise. The demands of the market are fierce right now, and keeping clients happy is going to take an agency roster that goes well beyond capabilities and enters the realm of true expertise.
3 Steps to Leverage the Creator Economy for Your Brand
By Paco Suro, General Manager of Global Partner Payments at Tipalti
Spin Sucks - September 29, 2022
Companies looking to leverage the creator economy need to rethink how they reach target audiences. Paco Suro shares three keys to a successful campaign.
Good and Bad PR: The worst week ever for the UK Government? Much better for Nasa, Greggs and (red) squirrels!
By Andy Barr, Owner, 10 Yetis Digital
PRmoment (UK) - September 29, 2022
Here we are again and boy has it been a turbulent week, not just in comms land, but across the board. Let's get the elephant in the room out of the way first; my praise for Liz Truss last week has not aged well.
In PR Or Elite Sports, Cultures That Support Mental Health
By Andrew Miller
Amendola Communications - September 28, 2022
The need for mental health solutions is going to increase. Environments that champion diversity, equity and inclusion reap benefits through improving the lives.
How to Become A Better Informed Voter, With An Important Lesson For People Working in Public Relations
By Arthur Solomon
Commpro - September 28, 2022
My first job in political relations was with a political PR firm, where I worked on local, statewide and presidential campaigns. Even after leaving that agency I worked on accounts with political overtones. Based on my experiences, here are several ways that people can become better informed voters.
When Should I Send This Pitch?
By Alison Bailin
HMA Public Relations - September 29, 2022
Want to make sure your pitch lands at the right time? Alison Bailin shares some helpful hints for sending to print, TV and more in this post.
Mental health in PR - Small steps that will make a big difference
By Rebecca Murch
Influence (UK) - September 26, 2022
I've written before about how, as communicators, we need to practice what we preach. So often we are the ones caught in the thick of it, communicating the organisational policy, approach, or activities to the business but we forget to take care of ourselves.
Politics & Business: Electing When to Take A Stand
PRovoke Media - September 29, 2022
Corporate involvement in local, state and national politics is a growing phenomenon. With upcoming elections potentially impacting businesses greatly, should businesses be getting involved?
Shift the Conversation Around Quiet Quitting
By Tim Brewer
Tribe, Inc. - September 29, 2022
Quiet quitting isn't holding your organization back, your approach to the employee experience is. The term refers to employees doing the bare minimum to keep their jobs, and it's very popular with the generation that will be flooding the workforce throughout this decade. Instead of telling these workers to buck up, you can boost engagement in ways that encourage thriving for your organization and for them.
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