Enjoy your Friday and today's Daily PR Brief - September 30, 2022
Read some of today's best PR and Comms industry news clips:
This month in bad PR pitches: September 2022 (Muck Rack - September 29, 2022)
Creating Content For Your Brand That Builds Trust With Your Audiences (Forbes - September 30, 2022)
Waffle House Delivers Masterclass in Crisis Management (PRNEWS - September 29, 2022)
Words, Money, or Action? How Corporate Social Advocacy Drove Media Coverage of Black Lives Matter (Institute for Public Relations - September 30, 2022)
12 ways the pitching process could be improved in PR (PRmoment (UK) - September 29, 2022)
Power of the Pod & Why Group Pitching Works (Orca Communications - September 28, 2022)
The importance of using the right communication tool for PR agencies (Agility PR Solutions - September 30, 2022)
Transferable skills: from parenthood to PR (Babel - September 30, 2022)
Millennial Managers are Changing Workplace Culture (Commpro - September 29, 2022)
Three communication lessons from dancing (Influence (UK) - September 29, 2022)
PR messaging lesson: The power of 'shock value' (Firefly Communications - September 29, 2022)
Three Things I've Learned...Corinna Field (PRovoke Media - September 30, 2022)
Summary Section:
This month in bad PR pitches: September 2022
By Jessica Lawlor
Muck Rack - September 29, 2022
Each month, Muck Rack rounds up the often horrifying, yet hilarious tweets from journalists about the pitches they receive from PR pros. We call it: This month in bad PR pitches. As an added bonus, PR expert Michael Smart dug a bit deeper into some of this month's bad PR pitches and offers up some good lessons.
Creating Content For Your Brand That Builds Trust With Your Audiences
By Bryanne DeGoede, Managing Partner at BLND Public Relations
Forbes - September 30, 2022
Just as your brand was crafted by an intentional and thoughtful process, the same should be said for your content.
Waffle House Delivers Masterclass in Crisis Management
By Nicole Schuman
PRNEWS - September 29, 2022
Waffle House looks good on several fronts—protecting employees and customers from going out in a hurricane and reopening quickly after.
Words, Money, or Action? How Corporate Social Advocacy Drove Media Coverage of Black Lives Matter
By Grace
Institute for Public Relations - September 30, 2022
When events of societal injustice occur and governmental responses appear inadequate, citizens often turn their focus to the leaders of companies they buy from, work for, and trust. Whether they want a void to be filled, a right to be wronged, or simply to have their own thoughts and feelings echoed by the brands they love, stakeholders increasingly expect companies to take stances on divisive socio-political issues.
12 ways the pitching process could be improved in PR
By Daney Parker
PRmoment (UK) - September 29, 2022
How the pitch process can be improved so that there aren’t quite so many losers and the process wastes less time and money!
Power of the Pod & Why Group Pitching Works
By Allyson McCormley
Orca Communications - September 28, 2022
We pitch the angle and the products that fit so we’ve done all the research for them. This is why, when it comes to PR, group pitching works.
The importance of using the right communication tool for PR agencies
By Mike Vestile
Agility PR Solutions - September 30, 2022
As a PR agency, it is essential to use the right communication tool to deliver the intended message to your target audience.
Transferable skills: from parenthood to PR
By Jen Atkinson
Babel - September 30, 2022
I feel like the luckiest person in the world to be coming away from my nearly-one-year-old (an overdue baby!) back into a job that I love. Especially when on the face of it, it felt like it could be a very emotional and negative experience – and for many, I know it is. As I embrace the reflective mood I am in, I began to ponder how my year as a full-time parent has honed some of the soft skills we flex on a daily basis as PR professionals.
Millennial Managers are Changing Workplace Culture
Commpro - September 29, 2022
Millennials are a growing force in today's business world and ignoring the fact that they will be the next wave of managers and business leaders is short-sighted.
Three communication lessons from dancing
By Sarah Browning
Influence (UK) - September 29, 2022
There are many different styles of dancing and very many meanings and interpretations. A particular style might not be everyone's cup of tea. To me that mirrors the fact that there are different styles of communication.
PR messaging lesson: The power of 'shock value'
By Charlotte Stoel
Firefly Communications - September 29, 2022
For comms professionals, messaging is important - making bold statements. But it's important to get the balance right.
Three Things I've Learned...Corinna Field
PRovoke Media - September 30, 2022
Corinna Field, joint managing director of Red Lion PR, shares the key lessons she has learned since the pandemic began.
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