Happy new week! Read today's Daily PR Brief - October 3, 2022
Read some of today's best PR and Comms industry news clips:
Becoming a thought leader on LinkedIn and beyond (PR Daily - October 3, 2022)
Leading Through Storytelling: A Case Study In Public Relations (Forbes - September 23, 2022)
NBCU Restructures Peacock Communications Operations: Exec Departures (Deadline - September 30, 2022)
Local TV Producers Hunger for Health Content (O'Dwyer's - September 30, 2022)
Integrated Marketing Needs PR. And Now! (PRNEWS - October 3, 2022)
Sephora Data-Privacy Penalties Sound Alarm for Marketers (PRSay - October 3, 2022)
16 Growth Opportunities Smart Agencies Are Seizing This Year (Forbes - September 30, 2022)
Balancing Mental Health and Career Growth (Culpwrit - October 3, 2022)
Mental health in PR - Today's favour is tomorrow's duty (Influence (UK) - October 3, 2022)
Countdown to CES 2023: Top 7 PR Lessons for Mobility and Automotive Suppliers (Bianchi Public Relations - October 3, 2022)
Wharton dean explains how bad bosses can create 'rifts' in culture (Yahoo! Finance - September 30, 2022) [VIDEO]
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Summary Section:
Becoming a thought leader on LinkedIn and beyond
By Isis Simpson-Mersha
PR Daily - October 3, 2022
Thought leadership isn't about being the first to come up with an innovative idea — it's about being able to communicate your wisdom to others in a way that inspires them to take action. Leaders are not leaders just because they have a good title or a large following on social media. Thought leaders are people who share valuable ideas and content and are able to inspire their followers to act.
Leading Through Storytelling: A Case Study In Public Relations
By Melanie Fine
Forbes - September 23, 2022
In 2021, Lego launched its Rebuild the World PR campaign. Its ability to brand itself and deliver a clear and compelling message is what makes Lego a market leader.
NBCU Restructures Peacock Communications Operations: Exec Departures
By Nellie Andreeva
Deadline - September 30, 2022
NBCUniversal is restructuring Peacock's publicity and corporate communications operations, sources tell Deadline.
Local TV Producers Hunger for Health Content
By Steve Barnes
O'Dwyer's - September 30, 2022
While local TV news is becoming an increasingly important source of health-related information for consumers, local stations are often lagging behind in their willingness to commit additional resources to producing health coverage.
Integrated Marketing Needs PR. And Now!
By Anna Ruth Williams
PRNEWS - October 3, 2022
PR remains outside of integrated marketing. Changing this situation requires that PR focus on measurement, technology and critical thinking.
Sephora Data-Privacy Penalties Sound Alarm for Marketers
PRSay - October 3, 2022
Marketers are taking notice of California's data-privacy laws after cosmetics retailer Sephora agreed last month to pay $1.2 million in penalties for alleged violations involving its targeted-advertising practices.
16 Growth Opportunities Smart Agencies Are Seizing This Year
By Forbes Agency Council
Forbes - September 30, 2022
Businesses in every industry are bracing for potential downturns in the economy that could impact their revenues in the months ahead, and agencies are no exception. With clients tightening their belts, what are agencies doing to fuel their own growth in 2022?
Balancing Mental Health and Career Growth
By Katie Brenneman
Culpwrit - October 3, 2022
Public Relations professionals take on roles and responsibilities that can be incredibly demanding on their mental health and emotional wellness. From building relationships with multiple clients and contacts to media training to managing crises — all of it requires serious commitment and a high level of effort that can be exhausting to sustain.
Mental health in PR - Today's favour is tomorrow's duty
By Darren Caveney
Influence (UK) - October 3, 2022
I heard this phrase for the first time on the James O’Brien radio show the other day. And it really stayed with me for two reasons. The phrase can work on many levels but for sure it can apply to our personal lives.
Countdown to CES 2023: Top 7 PR Lessons for Mobility and Automotive Suppliers
By Jim Bianchi
Bianchi Public Relations - October 3, 2022
Here are some of the key trends and takeaways that may help automotive & mobility technology suppliers participating in CES 2023.
Wharton dean explains how bad bosses can create 'rifts' in culture [VIDEO]
By Dylan Croll
Yahoo! Finance - September 30, 2022
The Great Resignation and the stresses of the pandemic have highlighted the importance of a healthy work culture, but one business school dean says poor leadership can create "rifts" in organizations.
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