Greetings, Tuesday's Daily PR Brief is here - October 11, 2022

Read some of today's best PR and Comms industry news clips:
Five ways that PR pros spook away journalists (Media Update (South Africa) - October 11, 2022) [Infographic]
Beyond media relations: Creating a new path for PR (Agility PR Solutions - October 11, 2022)
Cause Marketing With Social Media Influencers: 4 Reasons It Works (Forbes - October 11, 2022)
The Unfinished Business of Healthcare (O'Dwyer's - October 11, 2022)
Franco's Lexi Trimpe on comms that stand out in oversaturated times - Ragan Communications (Ragan Communications - October 11, 2022) [VIDEO]
LA Council's Racism Offers DEI, PR Crisis Lessons on Indigenous Peoples Day (PRNEWS - October 10, 2022)
How Organizations Can Build Trust Through Content Marketing (Spin Sucks - October 11, 2022)
3 Ways PR Pros Can Support Clients Through Supply Chain Challenges (PR Couture (UK) - October 10, 2022)
How to add personality to your next presentation (Media First (UK) - October 11, 2022)
The Top 3 Reasons Clients Hire Outside Agencies, Consultants and Freelancers (Sword and the Script - October 11, 2022)
The need for transparency and accountability in PR in a world of distrust (Influence - October 11, 2022)
How Communications Can Help Fragmented Health Systems (PRovoke Media - October 11, 2022) [PODCAST]
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Summary Section:
Five ways that PR pros spook away journalists [Infographic]
By Lara Smit
Media Update (South Africa) - October 11, 2022
PR pros, sometimes you participate in some paranormal practices that push away prospective relationships with journalists. If you`re not quite sure what you`re exactly doing to drive away these individuals, we`ve got a few ideas here.
Beyond media relations: Creating a new path for PR
By Scott Baradell
Agility PR Solutions - October 11, 2022
The Public Relations Society of America (PRSA) defines PR as: a strategic communication process that builds mutually beneficial relationships between organizations and their publics. In common practice, however, the definition of PR is much narrower than that.
Cause Marketing With Social Media Influencers: 4 Reasons It Works
By Danielle Wiley, Founder and CEO of Sway Group
Forbes - October 11, 2022
Today’s influencer marketing campaigns offer the unprecedented opportunity to connect the right audiences to the right causes.
The Unfinished Business of Healthcare
By Bob Pearson, CEO of The Bliss Group
O'Dwyer's - October 11, 2022
The healthcare industry is a deeply personal place to work. More than 95 percent of the world's population has health problems. An average of 1,905 people will die of heart disease in the U.S. every day. There are more than 7,000 rare diseases. It's a list that can quickly become overwhelming and hard to comprehend. But what's not difficult to understand is what it means to each individual battling disease.
Franco's Lexi Trimpe on comms that stand out in oversaturated times - Ragan Communications [VIDEO]
Ragan Communications - October 11, 2022
We chatted with Lexi Trimpe, integrated communications supervisor and digital team lead at Franco as part of NextUp, a video series highlighting the brightest young minds in comms.
LA Council's Racism Offers DEI, PR Crisis Lessons on Indigenous Peoples Day
By Seth Arenstein
PRNEWS - October 10, 2022
Today might be the saddest Indigenous Peoples Day in the holiday's short history. It was filled with irony and a few PR lessons.
How Organizations Can Build Trust Through Content Marketing
By Gini Dietrich
Spin Sucks - October 11, 2022
One of the best ways an organization can build trust is through its content marketing efforts, which is a prime example of how communicators affect change.
3 Ways PR Pros Can Support Clients Through Supply Chain Challenges
By Dr. Liia Ramachandra
PR Couture (UK) - October 10, 2022
Supply chain challenges have affected nearly every niche. Here are three ways PR pros can support their clients through shortages and delays.
How to add personality to your next presentation
By Adam Fisher
Media First (UK) - October 11, 2022
Personality is a crucial component of a good presentation, whether it takes place face-to-face or remotely.
The Top 3 Reasons Clients Hire Outside Agencies, Consultants and Freelancers
By Frank Strong
Sword and the Script - October 11, 2022
If you ask communicators and PR professionals why clients hire outside help, the majority will find consensus around one answer: execution, or in other words, an extra pair of hands.
The need for transparency and accountability in PR in a world of distrust
By Emma Duke
Influence - October 11, 2022
In a world where technology has simultaneously made it easier to present (mis)information as fact and stretched journalists and their employers' business models to new and uncomfortable realities, it would be really easy for us, as public professionals to blame the Tech Gods for a situation in which 40% of people surveyed globally said they were unsure how to tell whether information is true or not.
How Communications Can Help Fragmented Health Systems [PODCAST]
PRovoke Media - October 11, 2022
SPAG's Aman Gupta discusses why corporate communicators need to take responsibility for the fragmented nature of health systems if they are to successfully address the many challenges that have been highlighted by the Covid-19 pandemic.
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