Good Monday, here's your Daily PR Brief - October 17, 2022
Read some of today's best PR and Comms industry news clips:
How This PR Pro Is Helping Communicate Accurate Election Information (PRSay - October 17, 2022)
Why Marketing Is A Waste Of Time (And Other Fallacies That Need Debunking) (Forbes - October 17, 2022)
Tech Cos. Step Up Customer Engagement (O'Dwyer's - October 13, 2022)
PRNEWS Live Mixes Hispanic Heritage Month with Reputation Repair (PRNEWS - October 14, 2022) [VIDEO]
How to balance your CEO's brand with the corporate brand (PRmoment (UK) - October 13, 2022)
How to Build a Powerful, Results-Driven Media Relations Campaign By Utilizing Data (Entrepreneur - September 23, 2022)
CMOs facing pressure to deliver during economic course correction (Agility PR Solutions - October 17, 2022)
Personality Tests Help You Navigate Workplace Relationships (Culpwrit - October 16, 2022)
How to deal with mis/disinformation attacks: Understanding the information disorder (Influence - October 17, 2022)
PRovoke Media Unveils Full List Of 2022 Global Agency Of The Year Finalists (PRovoke Media - October 16, 2022)
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Summary Section:
How This PR Pro Is Helping Communicate Accurate Election Information
By John Elsasser
PRSay - October 17, 2022
With the Nov. 8 midterm elections fast approaching, officials say they're busy combating misinformation about electoral processes and voting results, and not that such falsehoods sow distrust of the election process.
Why Marketing Is A Waste Of Time (And Other Fallacies That Need Debunking)
By Hamish Anderson, Founder & Director, Three Piece Marketing
Forbes - October 17, 2022
We need to be aware of these fallacies and do our best to correct them so that the brands we represent thrive—not just today, but long into the future.
Tech Cos. Step Up Customer Engagement
By Steve Barnes
O'Dwyer's - October 13, 2022
Tech companies are shifting their communications increasingly toward customer engagement and loyalty, according to a new study from Alloy.
PRNEWS Live Mixes Hispanic Heritage Month with Reputation Repair [VIDEO]
By Seth Arenstein
PRNEWS - October 14, 2022
As we celebrated Hispanic Heritage Month, PR pro Marco Gonzalez discussed regaining trust in the wake of the LA City Council debacle.
How to balance your CEO's brand with the corporate brand
By Rebecca Whitney
PRmoment (UK) - October 13, 2022
The path to a harmonious relationship between the CEO brand and corporate brand is not always a straightforward one. This is backed up by the latest Communications Tracker Pulse from recruitment firm Whitney Murray in partnership with insights company The Pulse Business.
How to Build a Powerful, Results-Driven Media Relations Campaign By Utilizing Data
By Kelly Fletcher
Entrepreneur - September 23, 2022
Media relations based on original data is one of the few marketing tactics that truly has longevity and an ongoing ROI. Here are a few tips to get started.
CMOs facing pressure to deliver during economic course correction
By Richard Carufel
Agility PR Solutions - October 17, 2022
A newly released study from go-to-market growth advisory SBI uncovers CMO vulnerabilities in the current economic climate, and provides recommendations for CMOs to drive efficiency and successfully lead during challenging times.
Personality Tests Help You Navigate Workplace Relationships
By Grace Brindley
Culpwrit - October 16, 2022
When engaging in a personality test, I seek to answer this question. From lighthearted Buzzfeed quizzes to the longstanding Myers-Briggs Type Indicator, the options for self-identification are endless. As a daughter, friend and student, I don many different personas; however, one facet of my identity, which I want to know more about is who I am in my field of study, as a public relations practitioner.
How to deal with mis/disinformation attacks: Understanding the information disorder
By Divya Pushkarna
Influence - October 17, 2022
Misinformation is false information that is spread regardless of any intent to cause harm. On the contrary, disinformation is false, inaccurate, twisted information that is deliberately spread by an individual, group, organisation or authorities with a clear intent to cause harm to the one targeted. However, it is also not that simple and we need to consider the health of the entire online information ecosystem. False information is often set right beside facts, creating a confused and polluted information environment.
PRovoke Media Unveils Full List Of 2022 Global Agency Of The Year Finalists
PRovoke Media - October 16, 2022
The winners will be announced on 26 October at our Global SABRE Awards ceremony which takes place as part of the PRovokeGlobal PR Summit, which will also rank the 40 best public relations campaigns from around the world this year.
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