Hello, your Tuesday Daily PR Brief is here - October 18, 2022
Read some of today's best PR and Comms industry news clips:
Three Essential Books for Public Relations Professionals (Xenophon Strategies - October 6, 2022)
How To Get A Fast Start On Your PR Campaign (Crenshaw Communications - October 18, 2022)
Why And How CMOs Should Champion Employee Engagement (Forbes - October 18, 2022)
Why isn't PR dead yet? (PR Week Global - October 14, 2022)
3 ways to boost your memorability in the news (PR Daily - October 18, 2022)
Going Public for Breast Cancer Awareness (PRNEWS - October 17, 2022)
The 5 Elements of a Community Flywheel (Spin Sucks - October 18, 2022)
Four in ten report major gap between culture their workplace claims to have vs. reality (Agility PR Solutions - October 18, 2022)
How to submit byline articles, an insider guide solocast with Jason Mudd from Axia Public Relations (Axia Public Relations - October 18, 2022) [VIDEO]
Plain Language Usually Wins (Sword and the Script - October 18, 2022)
How can you rebuild trust after a crisis? (Media First (UK) - October 18, 2022)
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Summary Section:
Three Essential Books for Public Relations Professionals
By David Fuscus
Xenophon Strategies - October 6, 2022
Xenophon President David Fuscus shares his recommendation on three essential books for PR pros, including "On Writing," by Stephen King.
How To Get A Fast Start On Your PR Campaign
By Sasha Dookhoo
Crenshaw Communications - October 18, 2022
At a top PR agency, winning a new client is when the real work starts. The same is true for internal PR or communications teams as they begin a new campaign. From understanding the sector or project, to organizing onboardings, media lists and pitches, startup can be a whirlwind. But, in many cases, a quick start for a new campaign or client helps build a long and successful relationship. It generates confidence, builds momentum, and drives enthusiasm on all sides.
Why And How CMOs Should Champion Employee Engagement
By Marie Hattar, CMO at Keysight Technologies
Forbes - October 18, 2022
Today’s evolving landscape requires CMOs to think creatively about connecting with their teams.
Why isn't PR dead yet?
By Lance Concannon
PR Week Global - October 14, 2022
Contrary to rumors, social media didn't kill conventional PR. It created many more opportunities for PR professionals, argues the team at Meltwater.
3 ways to boost your memorability in the news
By Angela Dwyer
PR Daily - October 18, 2022
What makes a reader look at a news article for more than a few seconds before moving on to the next? What draws a reader in for long enough to remember a brand in a news article? If no one remembers your media mention, does it matter?
Going Public for Breast Cancer Awareness
By Nicole Schuman
PRNEWS - October 17, 2022
Too many women put off or were unable to get breast cancer screenings during the pandemic's early months. As such, messaging is needed now.
The 5 Elements of a Community Flywheel
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - October 18, 2022
McKinsey developed a community flywheel to make things crazy easy for you when it comes to community building. Here is how to use it.
Four in ten report major gap between culture their workplace claims to have vs. reality
By Richard Carufel
Agility PR Solutions - October 18, 2022
Negative workplace cultures impact mental health and lead to two and a half times less productivity per year than positive work environments, and new research from digital and in-person total wellbeing solutions firm LifeWorks, a subsidiary of TELUS Health, reveals that four out of 10 (38 percent) Americans believe there is a significant difference between the culture their workplace claims to have compared to the reality.
How to submit byline articles, an insider guide solocast with Jason Mudd from Axia Public Relations [VIDEO]
By On Top of PR
Axia Public Relations - October 18, 2022
Jason Mudd tells how to create byline articles, and find and pitch media outlets to earn coverage.
Plain Language Usually Wins
By Frank Strong
Sword and the Script - October 18, 2022
Occam’s Razor is a law in problem-solving that means where there are a lot of competing explanations, the simplest explanation is usually the right one. I tend to think this notion is applicable to marketing and PR – it’s the idea that simple explanations are usually better than elaborate messages.
How can you rebuild trust after a crisis?
By Adam Fisher
Media First (UK) - October 18, 2022
Something bad has happened. Your organization is in crisis media management mode and has been making headlines and trending on social media. How can you convince your customers to trust you again?
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