Hi, check out today's Daily PR Brief - October 25, 2022

Oct 25, 2022

Read some of today's best PR and Comms industry news clips:

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Summary Section:

How earned media drives consumer behavior
By Zack Jenkins
PR Daily - October 25, 2022
One of the biggest challenges for PR pros is understanding how their efforts influence consumer behavior. Connecting earned media content to behavioral outcomes such as website visits and activity, which ultimately result in more customers, sales and brand loyalists, has traditionally been challenging. Today, we have PR measurement technology that can do just that.

On the Move: Hoffman Agency Adds Adobe's Kessler
O'Dwyer's - October 24, 2022
The Hoffman Agency hires Natalie Kessler as EVP in its global talent marketing practice, and more communications and/or PR industry moves and changes.

Employers are ditching the college degree requirement. Here's what it means for comms. - Ragan Communications
By Isis Simpson-Mersha
Ragan - October 18, 2022
The job market isn't the same as it was before the world changed a few years ago. Beyond upending the job market and how people work, the pandemic also leveled the playing field for requirements for certain jobs.

Using Trust Signals to Build, Grow, and Protect Your Brand
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - October 25, 2022
Trust Signals is all about the tools and tactics that businesses can use to build, grow, and protect their brands. Gini Dietrich has an excerpt.

Half of FTSE 100 management teams lack comms experts despite the looming recession, claims CIPR research
By Jon Gerlis
PRmoment (UK) - October 25, 2022
Intangible assets, like reputation, account for a significant proportion of what modern businesses is. According to intellectual property merchant bank OceanTomo, in the 2020s, the largest companies in the world's assets are now 90% intangible. And yet it appears the responsibility for a company's reputation is not worthy of a seat at the top table.

Five Easy And Inexpensive Ways To Improve The Customer Experience
By Scott Anderson, CMO at Intermedia
Forbes - October 25, 2022
Retention stakes are high, and companies should work to deliver a positive customer experience every single time.

How you can become a leader at any level in your organization: 4 vital traits to develop
By Jessica Perkins
Agility PR Solutions - October 25, 2022
Just about anyone can be placed in a leadership role, but position alone doesn't turn a person into a leader. At the same time, anyone can be a successful leader if they fine-tune their traits and leadership skills. While the journey to become a great leader is long, business professionals can start early by developing certain vital traits, like the ones mentioned in this article.

Goodbye Universal Analytics, Hello GA4: What the Impending Google Analytics Changes Mean & Why Switch Now
By Ryan Solecki
Franco - October 24, 2022
Ready or not, GA4 is here. Learn what the impending changes to Google Analytics mean and why companies need to switch to GA4 now.

PRovokeGlobal: "Agency Employers Have Become Caregivers"
By Paul Holmes
PRovoke Media - October 24, 2022
A discussion on trust focused primarily on new challenges facing agency leaders who want to build lasting, trust-based relationships with their people.

Controlled Chaos: 86 Comms Pros Explain How Communications Work Has Changed
By Frank Strong
Sword and the Script - October 25, 2022
Most communicators say the volume of work has grown, but so too has the variety of work. Nine in 10 (90%) said reported that communications work has changed at least slightly – and of those, 50% said it has changed significantly (37%) or very significantly (13%). That's according to The 5th Annual JOTW Strategic Communications Survey for 2022, which polled 483 communications professionals – mostly in the US.

A conversation with Melissa Vela-Williamson, author of "Smart Talk: Public Relations Essentials All PR Pros Should Know"
By Jessica Lawlor
Muck Rack - October 25, 2022
Latina PR veteran, podcaster and multicultural marketing expert Melissa Vela-Williamson released her first book “Smart Talk: Public Relations Essentials All PR Pros Should Know." The book provides experience-based insights to help aspiring students, transitioning journalists, and marketers from all backgrounds enter and navigate today's PR field successfully.

Social Consciousness In A Nutshell (And Why It Matters)
By Bernie Malinoff, President of element-54
Forbes - October 25, 2022
If you’re in a role where you’re responsible for managing a brand or category, keep these points in mind to better resonate with today’s socially conscious consumer.

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Hi, check out today's Daily PR Brief - October 25, 2022

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