Happy Tuesday! Read today's Daily PR Brief - November 1, 2022
Read some of today's best PR and Comms industry news clips:
The Best PR Agency Horror Stories (Crenshaw Communications - October 31, 2022)
How To Use Data To Fuel Your Thought Leadership Efforts (Forbes - November 1, 2022)
Using Social Norming to Encourage Healthy Behaviors (O'Dwyer's - November 1, 2022)
How earned media drives consumer behavior: Relevance and headlines (PR Daily - November 1, 2022)
The Struggles We All Have With the PESO Model (Spin Sucks - November 1, 2022)
Why all start-ups should use a PR agency (Agility PR Solutions - November 1, 2022)
The State of Journalism and PR 2022 reports with Greg Galant, CEO of Muck Rack (Axia Public Relations - November 1, 2022) [VIDEO]
How can you prepare your media spokesperson? (Media First (UK) - November 1, 2022)
Musk buying Twitter perfect chance for brands to abandon platform once and for all (Arik Hanson - October 31, 2022)
4 tips for the next generation of climate tech communicators (Renewable Energy World - October 31, 2022)
Break Through the Crowded Media Landscape with Quality Content (Sword and the Script - November 1, 2022)
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Summary Section:
The Best PR Agency Horror Stories
By Dorothy Crenshaw
Crenshaw Communications - October 31, 2022
Whether you work in public relations or another service business, you probably have your own horror stories. Today is the day to reflect on the scary moments of PR and how to avoid them – or just enjoy them, knowing that they'll make a good story someday. Here are some of our scariest PR agency tales.
How To Use Data To Fuel Your Thought Leadership Efforts
By Kristin Faulder, Principal at Heurisay
Forbes - November 1, 2022
There is no dearth of articles promoting the importance of data to a company's strategy. From product development to sales, collecting and effectively leveraging data can drive significant ROI for any company. While many companies understand the role data can play for the "back end" of the business, most overlook the significant role it can play in building brand awareness and establishing thought leadership.
Using Social Norming to Encourage Healthy Behaviors
By Andy Owen
O'Dwyer's - November 1, 2022
We’re often reminded that scare tactics are rarely successful in addressing misconceptions. Even if they were, negativity isn’t ideal. What we need instead are ways to change behavior through trust and confidence. Enter social norming, which uses examples set by peers to encourage positive behaviors.
How earned media drives consumer behavior: Relevance and headlines
By Zack Jenkins
PR Daily - November 1, 2022
Last week, I wrote about some unexpected insights into the relationship between publication authority (reputation and reach) and consumer behavior. This week, there are more surprises in store for you as we continue our conversation about connecting earned media content to desired consumer actions.
The Struggles We All Have With the PESO Model
By Gini Dietrich
Spin Sucks - November 1, 2022
The PESO Model™ is a total no-brainer for 2023 and beyond, but that doesn’t mean it’s easy to implement. Here are tips to overcome the struggles.
Why all start-ups should use a PR agency
By Mike Paffmann
Agility PR Solutions - November 1, 2022
With the help of the right public relations agency, any start-up can increase brand awareness, attract more investors, increase website backlinks, and position itself as an industry expert. That means aside from raising capital, start-ups also need to work with a public relations agency to be able to generate the best possible results and start growing as soon as possible as well.
The State of Journalism and PR 2022 reports with Greg Galant, CEO of Muck Rack [VIDEO]
Axia Public Relations - November 1, 2022
The CEO of Muck Rack discusses the best practices for media pitching, the current states of journalism and PR, and what journalists need from PR pros.
How can you prepare your media spokesperson?
By Adam Fisher
Media First (UK) - November 1, 2022
Your journalist is ready to fix a time for an interview. You’ve meticulously constructed your message and have your neat A4 briefing sheet ready. What next? How do you get a spokesperson ready for your interview?
Musk buying Twitter perfect chance for brands to abandon platform once and for all
Arik Hanson - October 31, 2022
Last week Elon Musk bought Twitter. This week brands will be weighing their options as Musk makes initial layoffs and plans.
4 tips for the next generation of climate tech communicators
By Eric Fischgrund, Founder of FischTank PR
Renewable Energy World - October 31, 2022
Surviving (and thriving) in climate tech PR requires patience, research, and proactivity. Here are four tips for the next generation of communicators.
Break Through the Crowded Media Landscape with Quality Content
By Grace Hallen
Sword and the Script - November 1, 2022
In The 5th Annual JOTW Strategic Communications Survey for 2022, standing out from the crowd was one of the top challenges for communications professionals. And it makes a lot of sense. But can communications pros overcome that challenge?
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