Good Monday! Your Daily PR Brief is here - November 7, 2022

Read some of today's best PR and Comms industry news clips:
2022: The year of the 'Permacrisis' (Influence - November 7, 2022)
Turmoil engulfs a Twitter in transition (Neville Hobson - November 6, 2022)
15 Lessons Agency Pros Learned From Interesting Client Challenges (Forbes - November 4, 2022)
MikeWorldWide Highlights Ukrainian Refugee Crisis (O'Dwyer's - November 4, 2022)
What to consider if you're thinking of starting a PR agency (PR Daily - November 7, 2022)
Younger Americans More Likely to Trust Information on Social Media, Study Finds (PRSay - November 7, 2022)
A Guide to PR Stunts | What is a Publicity Stunt? - 5W PR (www.5wpr.com - September 27, 2022)
What Your CEO Needs to Know About Podcasting (PRGN - November 7, 2022)
Here are the winners of the Creative Moment Awards 2022! (Creative Moment Awards - November 4, 2022)
New study finds virtual events have become too formulaic—and could be hurting your brand (Agility PR Solutions - November 4, 2022)
Marketing Must Fight Fakes (Commpro - November 7, 2022)
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Summary Section:
2022: The year of the 'Permacrisis'
By Katherine Sykes
Influence - November 7, 2022
With the ongoing cost of living crisis, inflation, soaring prices and war in Europe, it is unsurprising that Collins Dictionary has awarded 'permacrisis' its 'word of the year' for 2022.
Turmoil engulfs a Twitter in transition
Neville Hobson - November 6, 2022
Even if you're not a fan of Twitter and/or Elon Musk, you'd have been hard pressed to avoid news about both over the past week.
15 Lessons Agency Pros Learned From Interesting Client Challenges
By Forbes Agency Council
Forbes - November 4, 2022
When a client makes a unique or unusual request of their agency marketing partner, there are important lessons to be learned—whether or not the agency chooses to take it on.
MikeWorldWide Highlights Ukrainian Refugee Crisis
By Kevin McCauley
O'Dwyer's - November 4, 2022
Poland's national bank has hired MikeWorldWide for a global campaign to inform the general public about the impact of Russia's invasion of Ukraine, particularly about the humanitarian crisis and challenges resulting from the wave of refugees.
What to consider if you're thinking of starting a PR agency
By Adam Kiefaber, Global Communications Director at FIS
PR Daily - November 7, 2022
At some point in our careers, I am willing to bet we have all thought about going out on our own – no matter our profession. But very few people actually follow through and launch their own businesses. Parry Headrick bravely made that jump and launched his own PR agency after spending 20 years working for large communications companies.
Younger Americans More Likely to Trust Information on Social Media, Study Finds
PRSay - November 7, 2022
U.S. adults under 30 trust information on social media sites almost as much as they trust information from national news outlets, Pew Research Center finds. Except among these youngest adults, Americans remain much more likely to trust information from local and national news organizations than information on social media.
A Guide to PR Stunts | What is a Publicity Stunt? - 5W PR
www.5wpr.com - September 27, 2022
While PR stunts can be fast and relatively simple, they are not without their challenges and risks. Learn More!
What Your CEO Needs to Know About Podcasting
By Mac Prichard
PRGN - November 7, 2022
Podcasting is an important component of any communications strategy. If you have something valuable to say, there are a lot of eager ears out there.
Here are the winners of the Creative Moment Awards 2022!
Creative Moment Awards - November 4, 2022
In association with Opinium, Creative Moment recognises and rewards the best of the best in the creative industry today. Join us, and our brilliant panel of creative judges, in celebrating innovative, inspired and exceptional creative work.
New study finds virtual events have become too formulaic—and could be hurting your brand
By Richard Carufel
Agility PR Solutions - November 4, 2022
In the post-pandemic Zoom age, after years of virtual conferences and events, brands and businesses may have gotten too comfortable with that two-dimensional format, even though they all tend to look and feel the same—in short, unmemorable. But the bland impact doesn't stop there—new research finds that, when not executed correctly, virtual events can harm a brand's ability to connect with target audiences.
Marketing Must Fight Fakes
By Dr. David Hagenbuch
Commpro - November 7, 2022
I recently received LinkedIn connection invitations from two different recruiters – It's nice to be wanted; although, it's nicer when the people pursuing you actually exist, which I'm certain wasn't the case for either. As rapidly advancing technology helps blur lines between fact and fiction, does marketing have any obligation to stand for truth?
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