Hi, take a look at your Daily PR Brief - November 9, 2022
Read some of today's best PR and Comms industry news clips:
How PR Can Support Different Business Functions (Remote PR Jobs - November 8, 2022)
5 Things Communicators Need to Know About Mastodon (PRSay - November 9, 2022)
Nine Benefits Of Authentic Brand Communication For Companies And Their Customers (Forbes - November 8, 2022)
How Do You Get Media for a 'Boring' Client? (O'Dwyer's - November 9, 2022)
6 ways to develop your international PR career (PR Daily - November 8, 2022)
Considering Audiences' Spiritual Interests May Help Your Messaging (PRNEWS - November 9, 2022)
What keeps CMOs up at night? New survey IDs marketers' nightmares (Agility PR Solutions - November 8, 2022)
Putting Your Communication On A Diet (Amendola Communications - November 9, 2022)
Communicators Not Sold On Musk's Twitter Intentions (PRovoke Media - November 9, 2022)
3 transferable management skills comms professionals can use now (Media First (UK) - November 8, 2022)
This Daily PR Brief is sponsored by Report Mule.
Report Mule automates and streamlines the report creation process to make your team more efficient. Instead of manually copying/pasting/formatting each article in Google Docs, you drop the links into Report Mule and it automatically captures information about each article and formats it in the exact same formats you're using today (even if you have a different format for each client!).
Accounts start at $30/mo. DPB readers get 20% off.
Summary Section:
How PR Can Support Different Business Functions
Remote PR Jobs - November 8, 2022
From sales to engineering, PR serves as a necessary link connecting a company's work with the right audience for their product or service. It can be important to pinpoint exactly how PR is supporting each business function to maximally extract the benefits. Here are the different ways that Public Relations can support your business development, sales, marketing, and engineering plans.
5 Things Communicators Need to Know About Mastodon
By Greg Beaubien
PRSay - November 9, 2022
Since Elon Musk's controversial and tumultuous takeover of Twitter on Oct. 27, some users are seeking alternative social media platforms. As a result, Mastodon, a lesser-known rival, has received a big boost.
Nine Benefits Of Authentic Brand Communication For Companies And Their Customers
By Forbes Communications Council
Forbes - November 8, 2022
Implementing authentic brand communication assures a company's customer base that the company's purpose and values are genuine and come with good intentions. This can impact a company positively and bring on long-term customer loyalty or even create a personal bond between brand and customer. But these aren't the only positive outcomes attributed to authentic, honest brand communication. Below, nine Forbes Communications Council members share other important benefits authentic brand communication has to offer both the brand and their audience.
How Do You Get Media for a 'Boring' Client?
By Robert Kuykendall, Dustin Siggins
O'Dwyer's - November 9, 2022
Nobody is boring to the right people. Just put the right story and message in front of the right audiences.
6 ways to develop your international PR career
By Dina Mostovaya
PR Daily - November 8, 2022
The global PR market is growing steadily, with experts projecting it to reach over $129 billion by 2025. As our world becomes increasingly more connected and focused on creating a single global community (over 63% of the world's population is online!), it's critical for PR consultants to understand how to connect with peers and audiences from cultures around the world.
Considering Audiences' Spiritual Interests May Help Your Messaging
By Brad Benbow and Phil Daniels
PRNEWS - November 9, 2022
Communicators and marketers rely on information about consumers as they identify, engage and grow markets. Perhaps the most fundamental of these pieces of information are traditional demographics and psychographics. They help you understand your audience—its traits, makeup, life experiences and motivations. Perhaps there's another dimension that can bolster our knowledge of consumer markets.
What keeps CMOs up at night? New survey IDs marketers' nightmares
By Richard Carufel
Agility PR Solutions - November 8, 2022
It's no surprise marketers and brand managers are losing sleep—they certainly have more than their fair share of demons. And that's particularly true these days, with a new-normal, not-quite post-COVID, inflation-induced marketplace infused with social activism and political dogma.
Putting Your Communication On A Diet
By Philip Anast
Amendola Communications - November 9, 2022
In their book, "Smart Brevity," the founders of Politico and Axios recommend we put our “prose on a diet” and offer suggestions for effective communication.
Communicators Not Sold On Musk's Twitter Intentions
By Diana Marszalek
PRovoke Media - November 9, 2022
The PR industry is approaching using Twitter with trepidation, concerned that the rash actions of new owner Elon Musk could lead to problems for brands.
3 transferable management skills comms professionals can use now
By Adam Fisher
Media First (UK) - November 8, 2022
You may manage a team. You might not have line management responsibility, but you lead projects. Maybe you need to manage sideways. Whatever your situation, working in comms increasingly requires leadership skills for success. But leadership is not always easy.
The Daily PR Brief is put together by the analysts at ITK Information Services.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.