Howdy, your Thursday Daily PR Brief is here - November 10, 2022

Read some of today's best PR and Comms industry news clips:
Old Media Tops New for Professional Services Firms (O'Dwyer's - November 9, 2022)
Not everyone is a thought leader — and that's OK (PR Daily - November 9, 2022)
How Ukraine's Social Media Playbook Bolsters Western Support (PRNEWS - November 10, 2022)
Why aren't more brands speaking out on social issues? Here's what we know (Institute for Public Relations - November 9, 2022)
To Counter Rising Incivility, PR Campaigns Can Promote Kindness (PRSay - November 10, 2022)
How To Embrace Your Story In B2B PR (Forbes - November 8, 2022)
Good and Bad PR: Bad Brewdog, baddish Meta, good nurses and oddly evil Oculus founder Palmer Luckey! (PRmoment (UK) - November 10, 2022)
3 tips for practicing compassionate communications (Ragan Communications - November 9, 2022)
4 important elements of storytelling vital for media relations (Agility PR Solutions - November 10, 2022)
PR Masters Series Podcast, Episode #68 – Helen C. Shelton, Global Chief Diversity Officer at Finn Partners (Commpro - November 9, 2022) [PODCAST]
Why did these cheese rolls go viral? (Media First (UK) - November 10, 2022)
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Summary Section:
Old Media Tops New for Professional Services Firms
By Steve Barnes
O'Dwyer's - November 9, 2022
While social platforms are making some inroads as digital information sources for clients of professional services firms, traditional media and other editorial-filtered options remain the top choices for both C-suite members and in-house counsel at those companies, according to a new study from Greentarget and Zeughauser Group.
Not everyone is a thought leader — and that's OK
By Kylie Kinnaman
PR Daily - November 9, 2022
Working in communications, I've come across organizations with C-suiters engaging in thought leadership in a purposeful way and grounded in specific goals. But there are many others with leaders who seize any opportunity to participate in the media.
How Ukraine's Social Media Playbook Bolsters Western Support
By Alden Daniel
PRNEWS - November 10, 2022
Finding the correct tone for social posts is important as organizations seek consumer engagement. A trio of Ukrainian tweets succeeded.
Why aren't more brands speaking out on social issues? Here's what we know
By Steve Cody
Institute for Public Relations - November 9, 2022
Individuals want to buy from and work for organizations that align with their values. Why then are so few brands willing to make their position on issues impacting our society clear to their stakeholders? Now we have some key answers.
To Counter Rising Incivility, PR Campaigns Can Promote Kindness
By Brian Peterson
PRSay - November 10, 2022
How can communications professionals show leadership to help counter this epidemic of incivility? What if we reinvented our campaigns to both reduce incivility and spark authentic, contagious, heartfelt engagement from employees and customers?
How To Embrace Your Story In B2B PR
By Lis Anderson, Founder and Director at AMBITIOUS
Forbes - November 8, 2022
As markets become saturated in the digital age and companies attempt to cut through the clutter, storytelling is the latest buzzword in business strategy. Audiences are prioritizing company values, and businesses must refine their narrative to tell their story in the way audiences want to hear to boost their reputation.
Good and Bad PR: Bad Brewdog, baddish Meta, good nurses and oddly evil Oculus founder Palmer Luckey!
By Andy Barr, Owner, 10 Yetis Digital
PRmoment (UK) - November 10, 2022
Hello there and welcome to Good and Bad PR of the week. Written by me, for you and delivered with a cheeky smile.
3 tips for practicing compassionate communications
By Jennifer Mooney
Ragan Communications - November 9, 2022
Many of the processes that communicators were accustomed to have changed permanently. Sandy Sullivan shared some tips for how communicators can follow suit and change accordingly.
4 important elements of storytelling vital for media relations
By John McCartney
Agility PR Solutions - November 10, 2022
It’s no secret that PR is a great way to spread the word about your company’s brand. Too often, though, companies default to using PR to push their products or services, instead of their story.
PR Masters Series Podcast, Episode #68 – Helen C. Shelton, Global Chief Diversity Officer at Finn Partners [PODCAST]
Commpro - November 9, 2022
This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession. Today's special guest is Helen C. Shelton, Global Chief Diversity Officer at Finn Partners.
Why did these cheese rolls go viral?
By Adam Fisher
Media First (UK) - November 10, 2022
Have you ventured on Twitter since Elon Musk took it over? If you have, you may have found yourself staring at an image of a roll containing massive slabs of cheese and huge onion slices.
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