Take a look at today's Daily PR Brief - November 18, 2022
Read some of today's best PR and Comms industry news clips:
Communication Lessons from the Taylor Swift Ticketmaster Fiasco (PRNEWS - November 18, 2022)
Balancing The Art And Science Of B2B Tech Communications (Forbes - November 18, 2022)
Celebs Ensnarled in FTX's Downfall (O'Dwyer's - November 17, 2022)
How Carmel-by-the-Sea used media relations to tune-up its romantic reputation (PR Daily - November 18, 2022)
ICON 2022 Recap: Exploring What Lies Ahead for Communicators (PRSay - November 18, 2022)
Let's Learn from 'The Internet's Agent' (Culpwrit - November 17, 2022)
B2B Tech PR Firm: 10 Tips for a Successful PR Strategy (Fischtank PR - November 18, 2022)
90 Days Down and I'm Sticking Around: Five Secrets to Succeeding in Tech PR (The Hoffman Agency - November 18, 2022)
B2B Content Amplification in 2023: A Sure Way to Get More out of Marketing's Investment in Content (Sword and the Script - November 15, 2022)
6 things I learned in my first year as a PR account executive (Agility PR Solutions - November 18, 2022)
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Summary Section:
Communication Lessons from the Taylor Swift Ticketmaster Fiasco
By Brooke Metz
PRNEWS - November 18, 2022
Ticketmaster's less-than-transparent communication about Taylor Swift ticket offers myriad PR takeaways. Owning your mistakes is one of them.
Balancing The Art And Science Of B2B Tech Communications
By Bryan Scanlon
Forbes - November 18, 2022
Here are some strategies for successfully using digital signals to inform—but not overwhelm—good storytelling.
Celebs Ensnarled in FTX's Downfall
By Kevin McCauley
O'Dwyer's - November 17, 2022
Think twice before plugging a product… Tom Brady, Steph Curry, Shaquille O'Neal, and Larry David are defendants in a class action suit lodged against cryptocurrency exchange company FTX Group, which went bust.
How Carmel-by-the-Sea used media relations to tune-up its romantic reputation
By Regina Molaro
PR Daily - November 18, 2022
Couples have long been enticed by Carmel-by-the-Sea, a charming one-square mile seaside village in California. Although Carmel is consistently ranked as one of the most romantic destinations worldwide, its official travel site, Visit Carmel (CarmelCalifornia.com) set a goal to capture a wider audience of travelers.
ICON 2022 Recap: Exploring What Lies Ahead for Communicators
PRSay - November 18, 2022
Amid the turbulence of the last three years, "The role of communications has been elevated," Ivan Pollard said. "Uncertainty allows communications to thrive."
Let's Learn from 'The Internet's Agent'
By Jamie Zimmerman
Culpwrit - November 17, 2022
Do you ever find yourself sitting on the couch with friends and gossiping over the red carpet at events like the Met Gala? Because I know I do. And so did 27-year-old Robyn DelMonte, otherwise known as "@GirlBossTown" on both TikTok and Instagram. The difference between the two of us is that while I carry on my life as a college student, DelMonte has successfully self-branded as "the internet's agent."
B2B Tech PR Firm: 10 Tips for a Successful PR Strategy
By Eric Fischgrund
Fischtank PR - November 18, 2022
Innovation is at its peak, until tomorrow and the week after that. This arc will only grow steeper, creating opportunities for B2B tech brands to thrive. This landscape means services – namely marketing and B2B tech PR – too will thrive. So what can brands do to prepare to take advantage of an attractive media landscape next year? Here is a top 10 list for B2B tech PR execution in 2023.
90 Days Down and I'm Sticking Around: Five Secrets to Succeeding in Tech PR
By Jaden Gill
The Hoffman Agency - November 18, 2022
Account Coordinator Jaden Gill shares her top tips for succeeding in tech PR and working at a public relations agency.
B2B Content Amplification in 2023: A Sure Way to Get More out of Marketing's Investment in Content
By Frank Strong
Sword and the Script - November 15, 2022
75% of marketers say they don’t spend enough time on B2B content amplification because they don’t have time (77%) – and they are probably busy making more content they also won't have time to amplify.
6 things I learned in my first year as a PR account executive
By Elena Lopez
Agility PR Solutions - November 18, 2022
On December 6, 2021 I started working at Jmac PR, my very first PR agency, as an Associate Account Executive. Now here we are, almost a year later, and I am currently an Account Executive for multiple client accounts. Before this job, I had interned at other places, but working full time is definitely not the same as being an intern. I have learned so much during my first year officially on the job and thought it was worth sharing. Here are six things I learned in my first year working as an Account Executive at a PR agency.
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