Good Monday! Here's your Daily PR Brief - November 21, 2022

Read some of today's best PR and Comms industry news clips:
How small PR tech companies are competing with the big brands (Agility PR Solutions - November 21, 2022)
3 Challenges & Corresponding Opportunities of Managing Crisis Communications Today (Franco - November 18, 2022)
PR's Top Pros Talk: Dan Simon (O'Dwyer's - November 18, 2022) [VIDEO]
How communications can take active steps to boost DE&I (PR Daily - November 18, 2022)
S&T Live Recap: JCPenney's Michelle Sing on Leadership and Finding Your Wings (PRSay - November 21, 2022)
How Nine Agencies Market Special Aspects Of Their Culture (Forbes - November 18, 2022)
Twitter was journalism's beating heart. So what next? (PRmoment (UK) - November 19, 2022)
Moving Beyond Tolerance: A Call for Communicators (PRNEWS - November 17, 2022)
7 Digital PR and Marketing Trends for 2023 (Commpro - November 19, 2022)
COP27 & Climate Crisis Communications (PRovoke Media - November 21, 2022) [PODCAST]
FIFA's PR disasters continue at Qatar World Cup as a fresh controversy hits (Sunday World (Ireland) - November 21, 2022)
8 Dos and Don'ts for Your Startup's PR Pitch (Mention - November 18, 2022)
This Daily PR Brief is sponsored by Report Mule.
Report Mule automates and streamlines the report creation process to make your team more efficient. Instead of manually copying/pasting/formatting each article in Google Docs, you drop the links into Report Mule and it automatically captures information about each article and formats it in the exact same formats you're using today (even if you have a different format for each client!).
Accounts start at $30/mo. DPB readers get 20% off.

Summary Section:
How small PR tech companies are competing with the big brands
By Stephen Marcinuk
Agility PR Solutions - November 21, 2022
Traditionally, small PR tech companies haven't presented much competition to the likes of PR heavyweights like Cision and Meltwater. Offering a wide array of tech services such as media monitoring and campaign management, the market's largest PR tech companies have typically enjoyed steady growth.
3 Challenges & Corresponding Opportunities of Managing Crisis Communications Today
By Nikki Little
Franco - November 18, 2022
Explore three challenges and corresponding opportunities communicators should be aware of and prepared to handle.
PR's Top Pros Talk: Dan Simon [VIDEO]
By Steve Barnes
O'Dwyer's - November 18, 2022
"We've seen technology transforming every industry, particularly network technology," Qwoted founder and CEO Dan Simon tells Doug Simon. But PR, he says, has been slow to catch up. "Communications, public relations, media relations, seemed very stuck in the 90s."
How communications can take active steps to boost DE&I
By Sean Devlin
PR Daily - November 18, 2022
At Ragan’s Future of Communications Conference, we spoke with a panel of DE&I leaders about the best ways to cultivate a diverse and welcoming organization.
S&T Live Recap: JCPenney's Michelle Sing on Leadership and Finding Your Wings
PRSay - November 21, 2022
"Connecting metrics from communications back to business performance continues to be tough, but we're making progress," thanks to the tools and technology now available, said Michelle Sing, head of communications and philanthropy for JCPenney, during the Nov. 14 episode of S&T Live.
How Nine Agencies Market Special Aspects Of Their Culture
By Forbes Agency Council
Forbes - November 18, 2022
By marketing the company culture, agency leaders can boost morale and productivity internally while providing clients and prospects with unique insight into what makes their agency stand out from the rest.
Twitter was journalism's beating heart. So what next?
By Drew Benvie, Founder and CEO of Battenhall
PRmoment (UK) - November 19, 2022
Twitter has been the dominant social network for global news media for over a decade. But with the events of recent weeks, it faces the real possibility of going under.
Moving Beyond Tolerance: A Call for Communicators
By Aaron Sherinian
PRNEWS - November 17, 2022
"Tolerance is not enough–we need action." A colleague offered those wise words, which communicators certainly can appreciate. They couldn't have been said at a better time.
7 Digital PR and Marketing Trends for 2023
By Sally Falkow, CEO, Meritus Media
Commpro - November 19, 2022
2023 is right around the corner. A new year always brings unknowns, but this year preparing your digital PR and marketing strategy is more important than ever. The current economic climate has been tough and financial experts warn of a recession in 2023. The Conference Board predicts a 96 percent likelihood of a recession in the US within the next 12 months, based on their probability model. These six Digital PR and marketing trends can help you thrive in 2023.
COP27 & Climate Crisis Communications [PODCAST]
PRovoke Media - November 21, 2022
John Brown, founder of brand activism agency Don’t Cry Wolf and former chair of the PRCA’s Climate Misinformation Strategy Group, joins EMEA editor Maja Pawinska Sims on the PRovoke Media podcast to discuss COP27 – the 2022 United Nations Climate Change Conference which recently concluded in Egypt – and the evolving role of communicators in advising clients on messaging and action around the climate crisis.
FIFA's PR disasters continue at Qatar World Cup as a fresh controversy hits
By Kevin Palmer
Sunday World (Ireland) - November 21, 2022
You could be forgiven for suspecting FIFA are going out of their way to ensure this ill-conceived World Cup in Qatar is remembered for all the wrong reasons.
8 Dos and Don'ts for Your Startup's PR Pitch
By Hazel Raoult
Mention - November 18, 2022
Often, you will have to write your PR pitch to journalists by email, hence why we have shared a few dos and don’ts on how to write them.
The Daily PR Brief is put together by the analysts at ITK Information Services.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.