Hi, check out Tuesday's Daily PR Brief - November 22, 2022

Read some of today's best PR and Comms industry news clips:
A PR pro's guide to pitching podcasts (PR Daily - November 22, 2022)
Consumers Catch Lies of Marketers (O'Dwyer's - November 22, 2022)
Purchase Intent as a Measure of PR Success (Institute for Public Relations - November 21, 2022)
As Communicators, Do We Talk Ourselves Into Uncertainty Or Opportunity? (Forbes - November 22, 2022)
Victoria Dean, chief executive officer of Portland, on the PRmoment Podcast (PRmoment (UK) - November 21, 2022) [PODCAST]
8 social media skills you should master in 2023 (Agility PR Solutions - November 22, 2022)
Why good writing is the best foundation of a successful social media career (Arik Hanson - November 22, 2022)
PR Tips For Nailing Your Next Business Presentation (Crenshaw Communications - November 21, 2022)
Comms and the World Cup (Influence (UK) - November 22, 2022)
How a Reporter Pivots in the Changing Media Landscape (PRNEWS - November 21, 2022)
Why Marketers & PR Pros Must Think Like Entrepreneurs (Forbes - November 22, 2022)
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Summary Section:
A PR pro's guide to pitching podcasts
By Cassidy Tamburro
PR Daily - November 22, 2022
According to DemandSage, there are currently over 2.4 million podcasts with more than 66 million episodes between them! Podcasts can create an extensive number of opportunities for PR and marketing teams such as sharing new products, innovation, initiatives, research, etc., and should be used as part of an overall communications strategy. However, there are some best practices and helpful tips to consider before diving into the podcast space.
Consumers Catch Lies of Marketers
By Steve Barnes
O'Dwyer's - November 22, 2022
"Marketers are lying and customers can tell." So says a new study from PAN Communications about the gap between the strategies marketers use to tell brand stores and the ways in which customers understand and relate to those stories.
Purchase Intent as a Measure of PR Success
By Angela Dwyer
Institute for Public Relations - November 21, 2022
Earned media is often challenging to measure for impact – especially compared to other communication methods with more clear attribution, such as advertising.
As Communicators, Do We Talk Ourselves Into Uncertainty Or Opportunity?
By Amrit Chaudhuri, CMO at 8x8
Forbes - November 22, 2022
As communicators, let’s start by changing the collective narrative. Let’s talk more about the opportunities that challenges present.
Victoria Dean, chief executive officer of Portland, on the PRmoment Podcast [PODCAST]
By Ben Smith
PRmoment (UK) - November 21, 2022
This week we're chatting to Victoria Dean, chief executive officer of Portland about her career story. Portland has 350 employees globally and 270 in London. It has offices in Brussels, Paris, Berlin, Washington, Nairobi, Singapore, Doha and London.
8 social media skills you should master in 2023
By Larry Alton
Agility PR Solutions - November 22, 2022
Over the next few years, social media is only going to become more important. If you want to stay ahead of the curve, you need to start mastering some key skills now. In this article, we will discuss some of the most important social media skills that you should focus on in 2023. By learning these skills, you will be able to reach a larger audience and grow your business more effectively.
Why good writing is the best foundation of a successful social media career
Arik Hanson - November 22, 2022
David Olgilvy was right. The better you write, the higher you will go. That's almost an exact quote from a famous memo he sent to employees years ago (see below). He also made another statement I wholeheartedly agree with: "People who think well, write well."
PR Tips For Nailing Your Next Business Presentation
By Cliff Maroney
Crenshaw Communications - November 21, 2022
Whether it's marketing or medicine, boost your next business presentation with these tips from public relations experts.
Comms and the World Cup
By David Alexander, Chair of CIPR Sports Network
Influence (UK) - November 22, 2022
In the run up to the 2022 Men's World Cup, our inaugural CIPR Sports Network event heard from Adrian Bevington, former Club England MD and Head of Communications at the FA, and former England international Owen Hargreaves. They shared thoughts on the upcoming tournament, their advice to players and gave us an insight into how the media landscape has progressed since the height of their involvement in the game.
How a Reporter Pivots in the Changing Media Landscape
By Tai Nichols
PRNEWS - November 21, 2022
The need to be first with a story and be a one-stop shop pressures journalists and media outlets. Here's how one journalist pivots.
Why Marketers & PR Pros Must Think Like Entrepreneurs
By Nicole Rodrigues, Founder & CEO of NRPR Group
Forbes - November 22, 2022
Here are some key considerations that communications professionals should keep top of mind when working with entrepreneurs.
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