Good day! Read Wednesday's Daily PR Brief - November 23, 2022
*** The Daily PR Brief will pause for Thanksgiving. Back Monday, Nov. 28th! ***
Read some of today's best PR and Comms industry news clips:
World PR Report: PR Leaders Expect Increased Profits In The Face Of Global Challenges (PRovoke Media - November 23, 2022)
3 reasons to utilize industry publications for earned media coverage (Axia Public Relations - November 23, 2022)
Is Your Thought Leadership Jelling? (O'Dwyer's - November 23, 2022)
What to do When Your 'Editor' Can't Edit (PRNEWS - November 21, 2022)
Why your email media pitches are ignored (PRmoment (UK) - November 22, 2022)
15 Tips For Leveraging Positive Customer Reviews As Testimonials (Forbes - November 23, 2022)
How vampire words suck the life out of your business writing (Agility PR Solutions - November 23, 2022)
This month in bad PR pitches: November 2022 (Muck Rack - November 23, 2022)
FIFA President Gianni Infantino Just Provided a PR Teaching Moment (CommPro (UK) - November 22, 2022)
PR measurement. PR measurement. PR measurement. The 10 Most Common Ways Comms Pros are Measuring PR (Sword and the Script - November 22, 2022)
Opacity of Public Relations in an Information Age (This Day Live (Nigeria) - November 23, 2022)
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Summary Section:
World PR Report: PR Leaders Expect Increased Profits In The Face Of Global Challenges
By Maja Pawinska Sims
PRovoke Media - November 23, 2022
ICCO’s annual study shows optimism despite prevailing economic and geopolitical winds and talent challenges; purpose, ESG & corporate reputation are among top investment areas.
3 reasons to utilize industry publications for earned media coverage
By Marjorie Comer
Axia Public Relations - November 23, 2022
See why getting your companies stories in industry publications is a great idea for your company's overall PR plans.
Is Your Thought Leadership Jelling?
By Dan Garza
O'Dwyer's - November 23, 2022
Thought leadership has become an increasingly bigger buzzword around Silicon Valley. Tech PR pros are learning that it's an excellent avenue to publicize their companies and gain favor with their bosses at the same time.
What to do When Your 'Editor' Can't Edit
By Paul Stregevsky
PRNEWS - November 21, 2022
Good editors can improve PR and other forms of writing. However, bad editors are another story. Here's a light-hearted survival guide.
Why your email media pitches are ignored
By Chris Pharo, Managing Director of 72Point
PRmoment (UK) - November 22, 2022
I'm constantly asked to explain how creating content for wire distribution is different to crafting press releases, and what we mean by page-ready content. Of course, we understand that releases include information the client wants to convey. But the problem is simple: journalists don't care about PR messaging. I'd go farther... many avoid reporting it, if they spot it.
15 Tips For Leveraging Positive Customer Reviews As Testimonials
By Forbes Agency Council
Forbes - November 23, 2022
When a consumer is so satisfied with their purchase and willing to share why their decision to buy from your business was such a good one with others, the resulting content can be the most valuable form of marketing collateral: an authentic, word-of-mouth testimonial.
How vampire words suck the life out of your business writing
By Jim Sweeney
Agility PR Solutions - November 23, 2022
Business writing is a Transylvania full of vampire words that fasten themselves onto perfectly good sentences, suck them dry and leave them limp and bloodless on the page.
This month in bad PR pitches: November 2022
By Jessica Lawlor
Muck Rack - November 23, 2022
Here are some of the more cringeworthy tweets from journalists about the PR pitches landing in their inboxes lately. As an added bonus, PR expert Michael Smart dug a bit deeper into some of this month's bad PR pitches and offers up some good lessons from bad PR pitches.
FIFA President Gianni Infantino Just Provided a PR Teaching Moment
By Simon Locke, CEO of CommunicationsMatch
CommPro (UK) - November 22, 2022
The 2022 World Cup has been controversial enough without soccer's governing body scoring an own goal on the eve of the tournament.
PR measurement. PR measurement. PR measurement. The 10 Most Common Ways Comms Pros are Measuring PR
By Frank Strong
Sword and the Script - November 22, 2022
Commetric came out this week with its "PR Measurement Twitter Influencer Index." They started with 1,100 or so user accounts and whittled it down to the top 100 measurement pros. Importantly, the company says they are not measuring influence, merely identifying those that talk about PR measurement on Twitter. At its current course and speed, maybe Twitter will be around next year and maybe it won't, but just in case, let me be sure to say over and over, "PR measurement. PR measurement. PR measurement."
Opacity of Public Relations in an Information Age
By Kenneth Adejumoh
This Day Live (Nigeria) - November 23, 2022
At the mention of Public Relations when inquisition about what I do is requested, people try to define the profession the way they understand it. Most of their attempts are often far from what it is. While it's entertaining watching and listening to them miss the mark, it's also worrying that so many people don't accurately understand what PR is about.
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