Good Monday! Here's your Daily PR Brief - November 28, 2022

Read some of today's best PR and Comms industry news clips:
3 Things PR Pros Need to Know from COP27 (PRNEWS - November 28, 2022)
A Charitable Engagement How-To: Phrases Heard And Lessons Learned From Giving Tuesday (Forbes - November 28, 2022)
The World Cup: Where Is the Reputation Risk Assessment? (O'Dwyer's - November 25, 2022)
Twitter's 'Blue Check' Chaos Erodes Trust in Crisis Communications (PRSay - November 23, 2022)
What PR wants for Christmas! (PRmoment (UK) - November 23, 2022)
Holidays of The World: A Communicator’s Guide for Cultural Diversity (PRGN - November 28, 2022)
PR in 2023: 4 predictions for the year ahead (Agility PR - November 28, 2022)
Five Things to Watch for on Twitter In The Elon Musk Era (CommPro (UK) - November 24, 2022)
Five Best Communications Practices for Your Tech Company (Landis Communications - November 26, 2022)
Three Things I've Learned...Grace Keeling (PRovoke Media - November 25, 2022)
Cringey clip highlights importance of considering interview location (Media First (UK) - November 24, 2022)
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Summary Section:
3 Things PR Pros Need to Know from COP27
By Andy Williams
PRNEWS - November 28, 2022
The U.S. midterm elections overtook coverage of COP27. Still, important communication takeaways emerged from the global climate meeting.
A Charitable Engagement How-To: Phrases Heard And Lessons Learned From Giving Tuesday
By Aaron Sherinian, SVP for Global Reach at the Deseret Management Corporation
Forbes - November 28, 2022
Achieving success in business today is about more than the bottom line; it's also about how you give back. Beyond this season of giving, ensure you are building a culture of giving all year round.
The World Cup: Where Is the Reputation Risk Assessment?
By Bill Huey
O'Dwyer's - November 25, 2022
FIFA is having no end of trouble resulting from its choice of Qatar as the site of this year's World Cup. Budweiser, a $75-million corporate sponsor, learned suddenly that it can't sell its product at the games—except for the one without alcohol—and the German team has already lost a sponsor, Rewe, over a ban of the "One Love" armband.
Twitter's 'Blue Check' Chaos Erodes Trust in Crisis Communications
PRSay - November 23, 2022
When Elon Musk bought Twitter in late October, he said the social media platform's blue check marks that verified high-profile accounts had created a caste system of "lords and peasants." Instead, his "Twitter Blue" feature would let any user who pays $7.99 a month obtain that once-coveted blue check mark, with any screen name they wished. A flood of impersonator accounts and misinformation soon followed.
What PR wants for Christmas!
By Daney Parker
PRmoment (UK) - November 23, 2022
PRs share their Christmas lists before they send them off to Santa! We would all love world peace and a healthy planet for Christmas, but as these are unattainable right now, we asked PRs what else they would appreciate getting under their office Christmas trees.
Holidays of The World: A Communicator’s Guide for Cultural Diversity
By Nick Leighton
PRGN - November 28, 2022
Holidays of the world are celebrated by billions of people every year. PR pros need to understand these events to be able to navigate them effectively.
PR in 2023: 4 predictions for the year ahead
By John McCartney, Principal at Jmac PR
Agility PR - November 28, 2022
With so much growth and change, it seems impossible to predict developments a month from now, much less in 2023. But some overarching trends have already emerged, with ripple effects bound to extend beyond this year. With an eye to 2023, here are my thoughts on four key trends we’ll end up seeing.
Five Things to Watch for on Twitter In The Elon Musk Era
By Raoul Davis, CEO, Ascendant Group Branding
CommPro (UK) - November 24, 2022
Elon Musk’s acquisition of Twitter is already historic. At $44 billion, it was the largest leveraged buyout of a technology company in history. Since acquiring the company on October 27th, Musk has floated many ideas for changes he would like to bring to the website, and users are already experiences changes to their experience on the platform. While this early period of Musk’s ownership has been characterized by rapid change and fluctuation, this is only a part of the story of Musk’s vision for Twitter.
Five Best Communications Practices for Your Tech Company
Landis Communications - November 26, 2022
Utilizing these five best communications practices for your tech company can boost your sales and drive your brand awareness and credibility online.
Three Things I've Learned...Grace Keeling
PRovoke Media - November 25, 2022
Made By Giants co-founder Grace Keeling shares shares the key lessons she has learned since the start of the pandemic.
Cringey clip highlights importance of considering interview location
By Adam Fisher
Media First (UK) - November 24, 2022
You've secured that high-profile interview, and the journalist is coming to meet you. You've had recent media training and worked through the message you want to get across. And you've pulled together some human examples. It might seem that you're well set. But hang on, have you considered the interview location?
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