Hi, check out Tuesday's Daily PR Brief - November 29, 2022

Read some of today's best PR and Comms industry news clips:
Lead With the Heart, Not with Threats (PAN Communications - November 22, 2022)
When PR becomes the product (Fast Company - November 29, 2022)
Is Your PR And Marketing Ready For The Metaverse? (Forbes - November 29, 2022)
Don't Be Afraid to Lean Forward in B2B Marketing (O'Dwyer's - November 29, 2022)
Comms pros' predictions for 2023: Purpose, people and the future of PR (PR Daily - November 28, 2022)
How the U.S. Men's Soccer Captain, 23, Delivered a Pitch-Perfect Response (PRNEWS - November 29, 2022)
The Media Review with Mark Borkowski on the PRmoment Podcast: Musk, Hancock and The World Cup (PRmoment (UK) - November 29, 2022) [PODCAST]
CSR – Good for People, Planet and Profit (Xenophon Strategies - November 28, 2022)
5 common mistakes that new PR agencies make—and how to avoid them (Agility PR Solutions - November 29, 2022)
Improving your public speaking skills with Allison Shapira | On Top of PR (Axia Public Relations - November 29, 2022) [VIDEO]
Agencies Decry Unfair Payment Terms In Keurig Dr Pepper PR Retainer (PRovoke Media - November 28, 2022)
The Much-Anticipated "Great Recession of 2023" Is Coming. Here's How To Leverage PR During Economic Uncertainty (Entrepreneur - November 28, 2022)
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Summary Section:
Lead With the Heart, Not with Threats
By Philip A. Nardone, Jr.
PAN Communications - November 22, 2022
PAN CEO Phil Nardone reflects on what makes an effective leader in the midst of a tumultuous time at Twitter.
When PR becomes the product
By Curtis Sparrer, Principal at Bospar
Fast Company - November 29, 2022
Some PR and marketing campaigns become more than just a promotional effort. They become products unto themselves—an essential part of pop culture. Understanding what makes these programs so enduring is critical to understanding what makes good PR.
Is Your PR And Marketing Ready For The Metaverse?
By Ronjini Joshua, Founder and CEO of The Silver Telegram
Forbes - November 29, 2022
One benefit of embracing the ethos of the metaverse is that you have the opportunity to reuse the same message and reach your customer in multiple ways.
Don't Be Afraid to Lean Forward in B2B Marketing
By Christine King, Kyle Turner
O'Dwyer's - November 29, 2022
It's time for B2B marketers to evolve their mindsets about digital marketing. It's no longer enough to simply have the basics in place.
Comms pros' predictions for 2023: Purpose, people and the future of PR
By Allison Carter
PR Daily - November 28, 2022
It’s cliché but true to say at this point: The last three years have led to seismic shifts in the way all communications functions are viewed, especially internal comms. This change has led to a melding of the traditionally separate disciplines of internal and external communications that seems likely to continue for years to come, according to PR pros we asked for predictions about the future.
How the U.S. Men's Soccer Captain, 23, Delivered a Pitch-Perfect Response
By Seth Arenstein
PRNEWS - November 29, 2022
Was the US Men's Soccer captain media-trained? We're not sure, but his cool-headed responses to difficult questions were excellent.
The Media Review with Mark Borkowski on the PRmoment Podcast: Musk, Hancock and The World Cup [PODCAST]
PRmoment (UK) - November 29, 2022
Today we're chatting to Mark Borkowski in a potentially regular slot where we review some of the biggest stories in the media recently.
CSR – Good for People, Planet and Profit
By Paige Comish
Xenophon Strategies - November 28, 2022
Sure, businesses operate to generate a profit, but these days you also need to consider two other “P’s” – people and planet.
5 common mistakes that new PR agencies make—and how to avoid them
By Jessica Perkins
Agility PR Solutions - November 29, 2022
One key thing brands look for in a PR agency is the ability to develop good relationships and create brand awareness using various PR tools like press outreach or social media management.
Improving your public speaking skills with Allison Shapira | On Top of PR [VIDEO]
Axia Public Relations - November 29, 2022
In this episode, Allison Shapira, author of "Speak with Impact" and CEO of Global Public Speaking, joins host Jason Mudd to discuss the performance of public speaking, the skills you need for public speaking today, how to craft talking points, and how to take your skills to the next level.
Agencies Decry Unfair Payment Terms In Keurig Dr Pepper PR Retainer
By Diana Marszalek
PRovoke Media - November 28, 2022
VoxComm, whose members include the PR Council, is expected to issue a red alert Tuesday, flagging a Keurig Dr Pepper RFP for payment terms that are heavily skewed against agencies.
The Much-Anticipated "Great Recession of 2023" Is Coming. Here's How To Leverage PR During Economic Uncertainty
By Paul Fitzgerald
Entrepreneur - November 28, 2022
Embrace the economic doom and gloom and make your brand shine during challenging times.
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