Please enjoy today's Daily PR Brief - November 30, 2022
Read some of today's best PR and Comms industry news clips:
The future of storytelling is grounded in data (PR Week Global - November 27, 2022)
How tech PR's job changed in 2022 (TechCrunch - November 30, 2022) [PODCAST]
Traditional Media Is The 'OG' Influencer (Forbes - November 30, 2022)
Tips for non-profit and for-profit comms during an uncertain holiday season (PR Daily - November 30, 2022)
What communicators need to know about AI image generators (Ragan - November 29, 2022)
Strategies for generating media coverage with PR campaigns (Agility PR Solutions - November 30, 2022)
Once Again: Money Over Democracy In Sports (And An Important Lesson For PR Pros) (CommPro (UK) - November 29, 2022)
2022 CommsIndex: A-P In-House Leaders Expect Sustained Boost To Comms Value (PRovoke Media - November 30, 2022)
Inside the Media Mind of Rhea Kelly, Higher Education Editor in Chief at Campus Technology (w2comm - November 30, 2022) [PODCAST]
3 strategies for driving coverage of social and environmental impact clients (Muck Rack - November 30, 2022)
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Summary Section:
The future of storytelling is grounded in data
By Michael Kaye, Associate Director of Global Communications, OkCupid
PR Week Global - November 27, 2022
As the head of global communications at OkCupid, I take a data-driven approach to marketing and public relation efforts because of the insights we have available from our in-app matching questions that power our algorithm. These in-app questions have been answered almost 500 million times this year, and 9 and a half billion times since our company launched. Over the years, this is what I learned about working with numbers.
How tech PR's job changed in 2022 [PODCAST]
By Natasha Mascarenhas
TechCrunch - November 30, 2022
Equity's Natasha Mascarenhas interviews VSC's Vijay Chattha, a startup comms leader who has spent over 20 years in the storytelling world.
Traditional Media Is The 'OG' Influencer
By Nancy Marshall
Forbes - November 30, 2022
Social media is full of "influencers" with millions of devoted followers, and those influencers can have more of a public platform than Fortune 500 CEOs and elected officials in many cases. (Don't look now, but Kylie Jenner has more than 372 million followers!)
Tips for non-profit and for-profit comms during an uncertain holiday season
By Philip McGowan and Pat Warner
PR Daily - November 30, 2022
The gloomy economic forecast presents significant communications challenges to both for-profit and non-profit organizations as consumers head into the holidays more guarded about spending. But with an effective communications strategy, organizations can weather economic uncertainty by keeping their audiences engaged and loyal. Here are a few tips for both the for-profit and non-profit sectors.
What communicators need to know about AI image generators
By Bob Zeni
Ragan - November 29, 2022
You need a good visual to grab a reader's attention, but working with obstinate illustrators and photographers can make you crazy. Perhaps even homicidal. Stay your hand. Try one of the new AI art generators instead. They're the Next Big Thing that may someday live up to the hype … and dispense with those pesky artists.
Strategies for generating media coverage with PR campaigns
By Mike Paffmann, CEO of Virgo PR
Agility PR Solutions - November 30, 2022
Companies that want to generate positive media coverage with their public relations campaigns need to focus on a few different strategies to be able to get the most out of those campaigns.
Once Again: Money Over Democracy In Sports (And An Important Lesson For PR Pros)
By Arthur Solomon
CommPro (UK) - November 29, 2022
The moguls who control the jewels of the international sports events—the Olympics and soccer's World Cup have one thing in common: They don't care which country hosts their propaganda-rich tournaments as long as the countries cough up enough money.
2022 CommsIndex: A-P In-House Leaders Expect Sustained Boost To Comms Value
By Arun Sudhaman
PRovoke Media - November 30, 2022
Second edition of Asia-Pacific study finds in-house leaders bullish about the communications function's prospects, as corporates emerge from the pandemic.
Inside the Media Mind of Rhea Kelly, Higher Education Editor in Chief at Campus Technology [PODCAST]
By Jessica Foreman
w2comm - November 30, 2022
On this episode of Inside the Media Minds, we chat with Campus Technology's Rhea Kelly about her career, hot topics in higher education technology and more!
3 strategies for driving coverage of social and environmental impact clients
By Sandra Stewart
Muck Rack - November 30, 2022
These three media relations strategies are effective for clients with new business models, complex technologies or plans to overturn familiar systems.
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