Hi, take a look at today's Daily PR Brief! - December 5, 2022
Read some of today's best PR and Comms industry news clips:
What Hurricanes Can Teach Us About PR Measures (Institute for Public Relations - December 2, 2022)
Breaking Borders: Working With International PR And Communications Agencies (Forbes - December 5, 2022)
PR's Top Pros Talk: Dave Fleet (O'Dwyer's - December 2, 2022) [VIDEO]
How CEOs feel about speaking out on issues of public interest (PR Daily - December 5, 2022)
2023: A Growth Year for PR, But Also More Crises, Labor Issues and Internal Communication (PRNEWS - December 2, 2022)
How your paid ads can be part of your PR strategy (Agility PR Solutions - December 5, 2022)
Understanding AI and Its Place in PR (Commpro - December 2, 2022)
16 Essential Components Of An Internal Comms Strategy For Teams (Forbes - December 5, 2022)
14 Proven PR KPIs That Matter and How to Track Them (Meltwater - December 2, 2022)
2022 Review: Top 10 Thought Leadership (PRovoke Media - December 5, 2022)
Tips to create media buzz during the holidays (Ronn Torossian - December 4, 2022)
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Summary Section:
What Hurricanes Can Teach Us About PR Measures
By Joseph Czabovsky
Institute for Public Relations - December 2, 2022
As public relations measurement month came to an end, so too did hurricane season in the United States. While the timing may be a coincidence, hurricanes, and the way they're measured, offer many lessons for public relations industry measures.
Breaking Borders: Working With International PR And Communications Agencies
By Lis Anderson, Founder and Director at AMBITIOUS
Forbes - December 5, 2022
Domestic PR and international PR are two sides of a very different coin. While they both require similar skills and talents, there is an added complexity that comes into play when reaching across borders. Culture, political systems, economics, media, language, infrastructure and country regulations make the situation more than a little complicated. But there is a way to get past these challenges.
PR's Top Pros Talk: Dave Fleet [VIDEO]
By Steve Barnes
O'Dwyer's - December 2, 2022
In the new second edition of Edelman's Connected Crisis study, agency head of digital crisis Dave Fleet says there was a concerted effort to search out some of the blind spots that last year's study may have missed.
How CEOs feel about speaking out on issues of public interest
By Justin Joffe
PR Daily - December 5, 2022
Communicators are at a crossroads each time a hot topic of public debate, from social justice issues to ESG and beyond, enters the news cycle. Is it appropriate for your organization to comment? Is taking a stand the right thing to do? Ragan Communications partnered with research consultancy HarrisX in the fall of 2022 to understand how and when CEOs and communications leaders feel it's appropriate for organizations to take a stand on issues of public interest, and the factors that influence their decisions.
2023: A Growth Year for PR, But Also More Crises, Labor Issues and Internal Communication
By Seth Arenstein and Nicole Schuman
PRNEWS - December 2, 2022
As the times seem more uncertain than usual, for this year's PRNEWS annual prediction feature we let our PR prognosticators know they could express uncertainty in their 100-words-or-fewer submissions. However, they barely wavered.
How your paid ads can be part of your PR strategy
By Larry Alton
Agility PR Solutions - December 5, 2022
When you think of your paid ad campaign, you probably perceive your ads as the fastest way to generate traffic to your website to get new leads and conversions. While this is true, there's another side to paid ads that you may not have considered: paid ads can help you with your PR strategy.
Understanding AI and Its Place in PR
By Aaron Kwittken, Founder and CEO of PRophet and President, PRSA-New York
Commpro - December 2, 2022
This year, AI continued to make major waves, proving to the naysayers that it's here to stay. But despite its growing presence in the mainstream and its increased utilization across fields, many are still unsure what AI actually is, how it works and the true potential it harnesses.
16 Essential Components Of An Internal Comms Strategy For Teams
By Forbes Communications Council
Forbes - December 5, 2022
Employees need access to the tools, systems and training they need to successfully communicate with one another, perform at a high level and get their jobs done properly and efficiently while building strong working relationships.
14 Proven PR KPIs That Matter and How to Track Them
By Meltwater
Meltwater - December 2, 2022
We’ve identified proven PR metrics and PR KPIs you’ll want to consider tracking in order to improve your marketing & PR reporting.
2022 Review: Top 10 Thought Leadership
By Paul Holmes
PRovoke Media - December 5, 2022
From measuring the cost of crisis to declining trust in companies doing business with Russia to the status of women in the global PR industry, the year’s best research tackled important issues. It's a top 10 list, but we've taken the liberty of grouping some studies together to capture the wide spectrum of research we saw over the course of the year.
Tips to create media buzz during the holidays
Ronn Torossian - December 4, 2022
As holidays approach, there will be many companies that have something to say. Holidays can be used to source new content or re-purpose older materials. Businesses should plan ahead for provocative pitch angles. Given below are ways on how to create media buzz during the holidays.
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