Hi, peruse Wednesday's Daily PR Brief - December 14, 2022
Read some of today's best PR and Comms industry news clips:
The PR risks of sending too many emails—which brands top the list? (Agility PR Solutions - December 14, 2022)
How Mentoring Empowers Women In PR (PRovoke Media - December 14, 2022) [PODCAST]
TikTok Beats Instagram for Top Influencer Platform (O'Dwyer's - December 13, 2022)
Former Hearst publishing director talks media trends and the future of the industry (PR Daily - December 13, 2022)
Worst PR disasters of 2022 (PRmoment (UK) - December 7, 2022)
8 tips for a successful media pitch to Forbes (Axia Public Relations - December 14, 2022)
How longtime hockey fan De'Aira Anderson turned her love of the sport into a PR career (Muck Rack - December 14, 2022)
Clients, competition and crisis: Lessons learned from 25 years in PR (Influence - December 12, 2022)
What Are Public Relations(hips)? (HMA Public Relations - December 14, 2022)
Research Can Ensure Your Message Resonates (W2 Communications - December 13, 2022)
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Summary Section:
The PR risks of sending too many emails—which brands top the list?
By Robert Passikoff
Agility PR Solutions - December 14, 2022
Email marketers claim emails are all about building relationships. Well, they would, wouldn't they? It's what they do for a living, after all. What I do for a living, on the other hand, is conduct research that ensures brands to better engage customers, increase loyalty, and grow their customer bases and profits, whatever platforms they use.
How Mentoring Empowers Women In PR [PODCAST]
PRovoke Media - December 14, 2022
Zeno Group COO Nancy Ruscheinski and HelloFresh head of global corporate communicatioAt the end of 2021, networking organisation Global Women in PR (GWPR) launched the first cross-border mentoring programme, Empower, for mid-career women working in the communications industry. In this episode of the PRovoke Media podcast, Zeno Group chief operating officer Nancy Ruscheinski, based in Chicago, and HelloFresh head of global corporate communications Saskia Leisewitz, based in Berlin, talk to Maja Pawinska Sims about their experience as mentor and mentee on the inaugural Empower programme.
TikTok Beats Instagram for Top Influencer Platform
By Jon Gingerich
O'Dwyer's - December 13, 2022
The online influencer market shows no signs of slowing down anytime soon. According to new findings from influencer marketplace Collabstr, 2023 will be a banner year for the influencer world, but we can now expect an increasing amount of that action to take place on short-form video platform TikTok as opposed to influencer mainstay Instagram.
Former Hearst publishing director talks media trends and the future of the industry
By Sean Devlin
PR Daily - December 13, 2022
At Monday's PR Daily's Media Relations Awards, former Hearst publisher Michael Clinton spoke to nearly 100 communications pros from all parts of the industry about what he sees on the horizon in the media world and lessons that can be learned from them.
Worst PR disasters of 2022
By Daney Parker
PRmoment (UK) - December 7, 2022
Well what a year 2022 has been, the good news is… well what is the good news? There has certainly been plenty of bad news. Here we take a stroll through the worst PR disasters of 2022. It is hard to pick an absolute winner, but when it comes to being an absolute loser, Liz Truss has to be up there, with plenty of competition from Boris Johnson.
8 tips for a successful media pitch to Forbes
By Yulia Dianova
Axia Public Relations - December 14, 2022
People who read Forbes want to stay on top of today's business news and are interested in wealth.Interested in pitching a story to Forbes? Use these eight tips to make your pitch more likely to succeed.
How longtime hockey fan De'Aira Anderson turned her love of the sport into a PR career
By Vanessa Neurohr
Muck Rack - December 14, 2022
De’Aira Anderson is the senior manager of brand communications and public relations at the National Hockey League’s Seattle Kraken. Recently, Muck Rack chatted with her to learn more about her career and how she broke into the sports industry.
Clients, competition and crisis: Lessons learned from 25 years in PR
By Jayne Alexander
Influence - December 12, 2022
Since founding in 1997, luxury travel and lifestyle brand comms/PR firm The Dovetail Agency has survived 9/11, the 2008 recession, the 2010 Eyjafjallajökull Icelandic ash cloud and Covid. With a recession looming, founder and managing director Jayne Alexander offers 10 tips on how PRs can prep for any future crisis.
What Are Public Relations(hips)?
By Rayna Burgett
HMA Public Relations - December 14, 2022
One of the most important components of public relations are the relations themselves. Networking is critical when it comes to working in PR, whether that be at conferences, on social media, or just for a fun happy hour cocktail. Before getting into how to network, have you ever wondered why it's important in the first place?
Research Can Ensure Your Message Resonates
By Kathy Stershic
W2 Communications - December 13, 2022
Is your unique market value clear and relevant? Is your message being heard – and understood – to drive the results you and your stakeholders need? Kathy Stershic outlines how research can ensure that your company's messaging will resonate with target audiences.
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