Hello, please enjoy your Thursday Daily PR Brief - December 15, 2022
Read some of today's best PR and Comms industry news clips:
Are Press Releases Still Relevant? (Forbes - December 15, 2022)
Why I'm Definitely - Or At Least Probably - Going to Quit Pitching The News Media (O'Dwyer's - December 14, 2022)
How brands can use the World Cup to promote without triggering outrage (PR Daily - December 14, 2022)
Explainer: Barcelona Principles (PRNEWS - December 14, 2022)
What Does a 5-Star Employee Look Like and How To Attract One (Spin Sucks - December 15, 2022)
Good and Bad PR of 2022: The absolute best and worst PR of the year (PRmoment (UK) - December 14, 2022)
5 valuable PR strategies for engaging luxury consumers (Agility PR Solutions - December 15, 2022)
The worst media interviews of 2022 (Media First (UK) - December 15, 2022)
PR and communications predictions 2022 (Babel Public Relations - December 15, 2022)
Survey says we really *don't* want our leaders speaking out on big topics (Arik Hanson - December 15, 2022)
Making B2B Creative Edgy (PRovoke Media - December 15, 2022) [PODCAST]
This Daily PR Brief is sponsored by Report Mule.
Report Mule automates and streamlines the report creation process to make your team more efficient. Instead of manually copying/pasting/formatting each article in Google Docs, you drop the links into Report Mule and it automatically captures information about each article and formats it in the exact same formats you're using today (even if you have a different format for each client!).
Accounts start at $30/mo. DPB readers get 20% off.
Summary Section:
Are Press Releases Still Relevant?
By Rebecca Kowalewicz, Vice President, Digital at Clearbridge Branding Agency
Forbes - December 15, 2022
Whether you’re announcing your company’s expansion or handling a PR crisis, press releases remain an effective way to steer the narrative around your brand.
Why I'm Definitely - Or At Least Probably - Going to Quit Pitching The News Media
By Bob Brody
O'Dwyer's - December 14, 2022
Come the new year, I plan to stop doing something I've done all but nonstop, week in and week out, since 1991. Pitching the news media.
How brands can use the World Cup to promote without triggering outrage
By Dustin York
PR Daily - December 14, 2022
Whether it's allegations of corruption and bribery, human rights abuses, or the decision to host the event later in the year to avoid the region's extreme heat, the 2022 FIFA World Cup in Qatar has certainly been nothing if not controversial, and controversy is something that advertisers usually shy away from.
Explainer: Barcelona Principles
By Nicole Schuman
PRNEWS - December 14, 2022
Our Explainer series looks at The Barcelona Principles, a framework from AMEC that helps measure communication's value. The International Association of Measurement and Evaluation Communication (AMEC) conceived these guidelines during an annual convention in Barcelona, Spain, in 2010. The Principles establish goal setting as a prelude to communication measurement.
What Does a 5-Star Employee Look Like and How To Attract One
By Drew McLellan
Spin Sucks - December 15, 2022
Drew McLellan says the only way to knock every project out of the park is to hire 5-star employees. These are four ways to attract and retain top talent.
Good and Bad PR of 2022: The absolute best and worst PR of the year
By Andy Barr, Owner, 10 Yetis Digital
PRmoment (UK) - December 14, 2022
Dearest reader, thank you for joining me on the ride through Good and Bad PR over the last year. Who would have thought that Christmas would have arrived upon us so fast? Not to get too emotional, but I cannot thank you all enough for getting in touch to either give a tip, a bit of gossip or even a bit of hate (me bashing Camelot triggered the most emails coming in from lofty, bright-coloured-trouser-wearing, public-relations-industry types).
5 valuable PR strategies for engaging luxury consumers
By Jared Jaureguy
Agility PR Solutions - December 15, 2022
When it comes to your luxury business, the stakes are high. Every sale counts. You need to ensure that your PR strategy is well-thought-out and effective in order to ensure success for your company. A successful PR strategy will help you promote your business, build trust with potential customers, and create a positive reputation for your luxury products.
The worst media interviews of 2022
By Adam Fisher
Media First (UK) - December 15, 2022
It has been another newsworthy year. Some of those who have found themselves in the spotlight have handled the media expertly (and we will be highlighting them in another media training blog). Others have produced interviews that have left a lot to be desired. And, as is our tradition at this time of year, we are going to look back at those who got it wrong and the media training lessons you can learn from them.
PR and communications predictions 2022
Babel Public Relations - December 15, 2022
As the year comes to a close, many of our clients will be in the media predicting what’s to come next year for their industry. So we’ve once again put the challenge to our team to uncover their crystal balls and look to the future of PR and communications. So read on to find out what we think could (and should) change in the PR game in 2023.
Survey says we really *don't* want our leaders speaking out on big topics
Arik Hanson - December 15, 2022
For the last few years one message has been loud-and-clear when it comes to executive leadership online: We want our leaders to speak up on key societal topics. The Edelman Trust Barometer, one of the long-time key reports in our industry, claimed this year that "when considering a job, 60% of respondents said they expected the CEO to speak publicly about controversial social and political issues that I care about." And we've all seen similar stats and figures just like that shared across different media outlets. However, a recent Morning Consult survey paints a bit different picture. And may start to give us insight into the story behind the statistics.
Making B2B Creative Edgy [PODCAST]
PRovoke Media - December 15, 2022
Ann Hagner, Walker Sands VP & creative director, joins the PRovoke Media Podcast to discuss the increasing importance of creative campaigns in B2B PR.
The Daily PR Brief is put together by the analysts at ITK Information Services.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.