Check out Thursday's Daily PR Brief - December 22, 2022
Read some of today's best PR and Comms industry news clips:
7 Reasons To Build A Positive Workplace Culture (Forbes - December 22, 2022)
This month in bad PR pitches: December 2022 (Muck Rack - December 22, 2022)
How reluctant executives can become LinkedIn influencers in 2023 (The Drum - December 22, 2022)
News of Firms: Ruder Finn Expands DC Footprint (O'Dwyer's - December 21, 2022)
How PR professionals can help with Google's EEAT (PR Daily - December 22, 2022)
How to revive your in-person public speaking skills (and reduce anxiety) in 2023 (Ragan - December 15, 2022)
15 Qualifications The Manager Of A Crisis Communications Team Must Have (Forbes - December 20, 2022)
How Citizens' CCO Captures Earned Media for Yet Another NYC Bank (PRNEWS - December 20, 2022)
3 tips for using PR to build an effective hiring campaign (Agility PR Solutions - December 22, 2022)
Hitting The Mark With News Releases (Amendola Communications - December 21, 2022)
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Summary Section:
7 Reasons To Build A Positive Workplace Culture
By Jim Tobin, CEO/Founder of Ignite Social Media and President/Founder of Carusele
Forbes - December 22, 2022
Although it may seem like a luxury, a strong workplace culture is what truly sets companies apart. It’s what humanizes brands and pays real dividends.
This month in bad PR pitches: December 2022
By Jessica Lawlor
Muck Rack - December 22, 2022
Here are some of the more cringeworthy tweets from journalists about the PR pitches landing in their inboxes lately. As an added bonus, PR expert Michael Smart dug a bit deeper into some of this month's bad PR pitches and offers up some good lessons from bad PR pitches.
How reluctant executives can become LinkedIn influencers in 2023
By Brandon Carter
The Drum - December 22, 2022
If the idea of being more active on social media makes you cringe, that’s totally healthy. In fact, it’s a competitive advantage, writes Codeword’s Brandon Carter.
News of Firms: Ruder Finn Expands DC Footprint
By Steve Barnes
O'Dwyer's - December 21, 2022
Ruder Finn expands its presence in the Washington, DC metro area, Allison+Partners launches the Performance+Intelligence Group, and more
How PR professionals can help with Google's EEAT
By Luke Budka
PR Daily - December 22, 2022
If Google's search results contain rubbish, then users stop coming back. This impacts advertising revenue. Therefore, Google has been keen to push experience, expertise, authority and trust (EEAT) as important things to consider if you want your content to rank in its index.
How to revive your in-person public speaking skills (and reduce anxiety) in 2023
By Amira Barger
Ragan - December 15, 2022
Even if you used to be comfortable speaking in person, the pandemic has changed a lot. Here are some elements of my public speaking ritual I employ when I find myself teetering on the edge of a public speaking meltdown.
15 Qualifications The Manager Of A Crisis Communications Team Must Have
By Forbes Agency Council
Forbes - December 20, 2022
Finding the right person to prepare, plan and manage internal and external communications during times of crisis is integral to avoiding disruptions that could threaten the health of a business and its brand.
How Citizens' CCO Captures Earned Media for Yet Another NYC Bank
By Seth Arenstein
PRNEWS - December 20, 2022
With a bank on nearly every corner of NYC, how can yet another bank break through and garner earned media? We asked Citizens' new CCO.
3 tips for using PR to build an effective hiring campaign
By Katie Brenneman
Agility PR Solutions - December 22, 2022
It is vital to identify ways you can attract the highest quality candidates to your organization. This can be especially challenging during the Great Resignation, in which workers are more selective about who they seek employment with. Nevertheless, you can certainly make some headway by utilizing PR tools and methods. Let's take a closer look at utilizing PR as part of an effective hiring campaign.
Hitting The Mark With News Releases
By Grant Evans
Amendola Communications - December 21, 2022
We could discuss the justification, development and distribution of news releases for days. Consider these tenants to ensure your next release hits the mark.
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