Good Monday! Check out today's Daily PR Brief - December 26, 2022

Read some of today's best PR and Comms industry news clips:
Public relations advice for The Grinch (Axia Public Relations - December 24, 2022)
Here's Why Thought Leadership Is The Boost Your Business Needs (Forbes - December 26, 2022)
Why PR should be an important element in recruitment (Agility PR Solutions - December 23, 2022)
PR's Top Pros Talk: Peter Lucht (O'Dwyer's - December 23, 2022) [VIDEO]
PR Predictions for 2023 from the PRNEWS Team (PRNEWS - December 22, 2022)
Why And How Marketers Should Leverage Snapchat In 2023 (Forbes - December 23, 2022)
Ultimate Guide to Social Media Video Sizes in 2023 (Meltwater - June 6, 2022)
Working From Home and its Impact on PR Industry (Medianews4u (India) - December 26, 2022)
Inside Elon Musk’s epic Twitter shambles as 2022’s top PR fails are revealed (Daily Telegraph (Australia) - December 25, 2022)
Why the 'trust factor' in B2B buying will gain momentum in 2023 (Babel Public Relations - December 23, 2022)
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Summary Section:
Public relations advice for The Grinch
Axia Public Relations - December 24, 2022
Even a Christmas hater like The Grinch can use some PR advice. See how ways to improve his PR could also help you and your company.
Here's Why Thought Leadership Is The Boost Your Business Needs
By Drew McLellan, CEO of Agency Management Institute
Forbes - December 26, 2022
You'll be relieved to hear that thought leadership doesn't have to be intimidating. You can start small and scale up over time. The most critical step is to start—right now. Here are a few tips to kick off your thought leadership strategy.
Why PR should be an important element in recruitment
By Steve Conway
Agility PR Solutions - December 23, 2022
When seeking to recruit the top talent in any industry, it is important to understand the recruitment process in much the same way as you would when marketing your company to grow a consumer base.
PR's Top Pros Talk: Peter Lucht [VIDEO]
By Steve Barnes
O'Dwyer's - December 23, 2022
Peter Lucht, head of corporate communications at Citizens Financial Group, tells Doug Simon that while "the verdict is still out about whether there's going to be a downturn or not," his company will keep its focus on a proactive communications strategy, no matter what the economic landscape for 2023 has in store.
PR Predictions for 2023 from the PRNEWS Team
PRNEWS - December 22, 2022
As we head toward a new year, our editorial staff offers brief thoughts about what 2023 holds for PR and communication.
Why And How Marketers Should Leverage Snapchat In 2023
By Amine Rahal, CEO of IronMonk Solutions
Forbes - December 23, 2022
Snapchat, with 363 million daily active users, is clearly far from being "dead"—despite what some of its critics might proclaim. I think it's still a major force to be reckoned with.
Ultimate Guide to Social Media Video Sizes in 2023
By Samantha Scott
Meltwater - June 6, 2022
It's a simple fact that using video is central to social media marketing success and a huge part of social media management. Each platform today either offers ways to incorporate video, or make video its main content type, so it's crucial for marketers to know how to use it, and which video sizes and specs are optimal for increasing engagement and offering the best content viewing experience possible.
Working From Home and its Impact on PR Industry
By Akshaara Lalwani, Founder and CEO of Communicate India
Medianews4u (India) - December 26, 2022
The PR industry is the 'baby' of the digitalisation era – meaning, I believe it can survive anything. In a time where we were plagued by unprecedented changes, anxieties, and crises, PR stood its ground and embraced the 'work from home' trend to flourish much more than expected. Does that mean we're invincible? No. Merely quick to think on our feet.
Inside Elon Musk’s epic Twitter shambles as 2022’s top PR fails are revealed
By Alexis Carey
Daily Telegraph (Australia) - December 25, 2022
The Musk/Twitter circus isn't the only scandal to make headlines in 2022, with plenty of PR fails raising eyebrows over the last 12 months.
Why the 'trust factor' in B2B buying will gain momentum in 2023
By Simon Coughlin
Babel Public Relations - December 23, 2022
It is less than a month since San-Francisco firm OpenAI announced the launch of chatbot ‘ChatGPT’. Heralded by the firm as “the latest step in OpenAI’s iterative deployment of increasingly safe and useful AI systems”, within days more than a million people had tried the bot. What has my completely unscientific study taught me about the short-term impact of ChatGPT on marketing and PR?
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