Please enjoy Tuesday's Daily PR Brief - December 27, 2022
Read some of today's best PR and Comms industry news clips:
How PR Teams Can Drive Business Traction Even In An Economic Downturn (Forbes - December 27, 2022)
AI can do PR, but should it? (PR Week Global - December 26, 2022)
What ChatGPT Means for the Future of PR (O'Dwyer's - December 23, 2022)
For 2023, PR Pros See Rise in Measurement and Data, Authenticity and Trust (PRNEWS - December 20, 2022)
What's Trending for 2023? (PRSay - December 27, 2022)
The biggest PR crises of 2022 (PRmoment (UK) - December 27, 2022) [PODCAST]
Increasing Effectiveness And Adding Humanity: How To Make Asynchronous Communication Really Work (Forbes - December 27, 2022)
The 10 most popular Muck Rack posts in 2022 (Muck Rack - December 27, 2022)
PR during a recession with Jason Mudd | On Top of PR vodcast (Axia Public Relations - December 27, 2022) [VIDEO]
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Summary Section:
How PR Teams Can Drive Business Traction Even In An Economic Downturn
By Heather Kelly, CEO of Next PR
Forbes - December 27, 2022
Here are six strategies PR professionals can leverage to prove a measurable impact to companies, even when budgets are tight.
AI can do PR, but should it?
By Brandon Doerrer
PR Week Global - December 26, 2022
ChatGPT can make a press release or corporate statement, but experts say good comms is a human responsibility.
What ChatGPT Means for the Future of PR
By Benji Englander
O'Dwyer's - December 23, 2022
At the end of November, new technology was introduced to the public that is poised to revolutionize the field of public relations. And it had absolutely nothing to do with Elon Musk's Twitter.
For 2023, PR Pros See Rise in Measurement and Data, Authenticity and Trust
By Seth Arenstein
PRNEWS - December 20, 2022
Part of what PR pros do is look ahead, providing insight about the future for those they counsel. As such, we offer more 2023 predictions.
What's Trending for 2023?
By Michael C. Ivey
PRSay - December 27, 2022
As 2023 quickly approaches, communications professionals continue to plan for what the new year holds in store. From the obvious to the subtle, here are some trends for PR practitioners to watch in the months ahead.
The biggest PR crises of 2022 [PODCAST]
PRmoment (UK) - December 27, 2022
Today we’re reviewing the biggest PR disasters of 2022 with crisis communication consultant Amanda Coleman.
Increasing Effectiveness And Adding Humanity: How To Make Asynchronous Communication Really Work
By Iryna Manukovska
Forbes - December 27, 2022
The gap between asynchronous communication and the strategies we got used to lies in the inability to embed some personal touch and humanity, as well as keep everyone on the same page. Does it need to be hard to achieve this?
The 10 most popular Muck Rack posts in 2022
By Jessica Lawlor
Muck Rack - December 27, 2022
Here are the 10 most popular posts from the Muck Rack blog in 2022.
PR during a recession with Jason Mudd | On Top of PR vodcast [VIDEO]
By On Top of PR
Axia Public Relations - December 27, 2022
Jason Mudd discusses why it's important to continue investing in PR and marketing throughout a recession.
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