Hello, your Wednesday Daily PR Brief is here - December 28, 2022
Read some of today's best PR and Comms industry news clips:
The 25 top public relations hires of 2022 (Insider - December 28, 2022)
Top 10 PR wins — and fails — of 2022 (The Hill - December 28, 2022)
AI can do PR, but should it? (PR Week Global - December 26, 2022)
Why ChatGPT Is Causing Excitement and Raising Alarms (PRSay - December 23, 2022)
Rethinking The Press Conference (Forbes - December 27, 2022)
5 tips for creating engaging social media videos (Axia Public Relations - December 28, 2022)
Eight Ways To Nurture Emerging Leaders (Forbes - December 27, 2022)
10 of the most viewed journalists on Muck Rack in 2022 (Muck Rack - December 28, 2022)
The Battle for Trust: 18 Comms, PR and B2B Marketing Stats Summarizing 2022 (Sword and the Script - December 28, 2022)
5 Steps for Building Trust and Becoming the Go-to in Your Field (Entrepreneur - December 26, 2022)
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Summary Section:
The 25 top public relations hires of 2022
By Michael Kaminer
Insider - December 28, 2022
Meet the top 25 public relations execs hired in 2022. PR pros like Activision's Lulu Cheng Meservey will have a tough mandate in what's likely to be a volatile 2023.
Top 10 PR wins — and fails — of 2022
By Evan Nierman
The Hill - December 28, 2022
When it comes to public relations successes and failures, 2022 was a rollercoaster of a year. Soaring highs and rattling lows were magnified by the effects of cancel culture, social media, and a growing American trend of erring on the side of outrage. Here are a few of some of the highest profile PR successes and failures from 2022.
AI can do PR, but should it?
By Brandon Doerrer
PR Week Global - December 26, 2022
When OpenAI released artificial intelligence chatbot ChatGPT in November, it blew writers' minds with its ability to produce poems, songs, essays and computer programming with startling speed, albeit occasionally using stiff, labored language.
Why ChatGPT Is Causing Excitement and Raising Alarms
PRSay - December 23, 2022
A new artificial intelligence chatbot that can write seemingly authoritative answers to people's questions — and even compose essays and poems — is causing excitement and raising alarms.
Rethinking The Press Conference
By John Boyanoski, President of Complete PR
Forbes - December 27, 2022
Here's how to avoid a press conference that could have been an email.
5 tips for creating engaging social media videos
By Julie Miller
Axia Public Relations - December 28, 2022
See how you can make short-form videos for social media that will engage consumers with these tips.
Eight Ways To Nurture Emerging Leaders
By KT Moore, VP Marketing, Cadence Design Systems
Forbes - December 27, 2022
How should we nurture, inspire and develop young talents in our organizations to become leaders and managers?
10 of the most viewed journalists on Muck Rack in 2022
By Andrew Mercier
Muck Rack - December 28, 2022
The journalists featured on this list are among the most viewed journalists on Muck Rack in 2022.
The Battle for Trust: 18 Comms, PR and B2B Marketing Stats Summarizing 2022
By Frank Strong
Sword and the Script - December 28, 2022
Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism.
5 Steps for Building Trust and Becoming the Go-to in Your Field
By Adam Petrilli
Entrepreneur - December 26, 2022
Any entrepreneur knows that a critical aspect of growing one's business and elevating your brand is to step up as a thought leader in your field. For instance, we've all marveled at the CEO who shares words of wisdom on LinkedIn or the icon names behind our favorite newsletters and podcasts. But when it comes time to build your credibility and find your audience, it may seem impossible to know where to start. Social media is crowded these days — how does anyone stand out from the crowd?
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